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BREAKING/ CADILLAC GIVING $3000 REBATES + $5000 DEALER DEMO COMP! WSJ

4K views 3 replies 4 participants last post by  pjwood 
#1 · (Edited)
Wall Street Journal-
May 9th, 2014
4:21 Pm
Jeff Bennett And Christina Rogers

"GM Offers Cadillac Dealers $5,000 to Promote Test Drives of Plug-In ELR"

Ed Note- The Stunning Cadillac ELR Extended Range Electric Luxury Coup

- No Subscription Paywall

"[...]General Motors Co. ~ GM is offering Cadillac dealers $5,000 to push test drives of its ELR plug-in hybrid and arming them with customer discount certificates that can knock $3,000 off the lease or purchase price.[...]"

"[...]The promotion is part of a nationwide effort to get more dealers to back and support test drives, Cadillac spokesman David Caldwell said. Cadillac has found success in providing test drives at mobile sites in California. This offer now allows dealers to participate.

"For many drivers, electrification is still foreign to them," Mr. Caldwell said. "The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days."[...]"


http://online.wsj.com/news/articles/SB10001424052702304655304579552203392469462

Runs from May 1st through June 1st, 2014!

This is great news. Local dealers here were reluctant to demo cars due to perceived costs. Now a designated Stunning Cadillac ELR Extended Range Electric Luxury Coup upon achieving a minimum of 750 miles of test driving allows the dealer to collect a $5,000 cash bonus per designated demo/teaching unit!

This is great news! I be headed to the Cadillac Dealer Monday morning! Will help em get to their 750 mile target cash! lol


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Thomas J. Thias

Sundance Chevrolet Inc.

517-749-0532

Twitter.com/AmazingChevVolt
 
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#3 ·
Well, the $3k is another step (following the free charger and low-rate lease plan) in the right direction. I don't think it will be enough, although with dealers also doing their own discounting it may improve sales a bit.

But the $5k dealer incentive? I guess Cadillac must be thinking: "Ok, some dealers signed up to sell ELRs, and paid to install charging stations, and paid for all sorts of training. And they ordered a couple thousand of them. But they aren't selling. The dealers must not be trying hard enough..." Looks like a nice face-saving way of starting to compensate the dealers for their speculative investment.
 
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