GM: ELR aiming at BMW, not Tesla...
This seems true. And as I alluded to in the comments section to the above article, price comparisons between the ELR and its ICE competitors should also take into account maintenance costs over the span of ownership. The ELR will probably be as well behaved as the Volt and, like the Volt, have high positive ratings among its owners.
2012 Volt (lease expired August 2015)
2014 Spark EV (took over lease December 2015)