Unfortunately, the phrase, 'preaching to the choir' comes to mind. I am in NY now and haven't seen ONE Volt commercial, while seeing literally dozens of Silverado commercials. While my Volts were bought in FL, I took a test drive at a dealership near Buffalo. There was one salesman who sold the Volt at the dealership...and he wasn't around. We took the drive with a salesman who knew almost nothing. When we asked about interest in the Volt, his response was 'pretty quiet'. UH DUH. It's a self fulfilling prophecy. If you don't think you will sell any...you definitely won't (if you do nothing to counter the initial assumption).
Originally Posted by stuart22
Of course, stupidity in product placement is not unique to the Volt. Why is it that you can go for thirty miles of merchant filled area without seeing an office supply store or home improvement store...and then the Office Depot and Staples (or Home Depot and Lowes) are right across the street from each other. I shake my head constantly at the inane decisions that large businesses make. If I have one store, I am more likely to buy where I stand. If I have a competitor across the street, I compare prices.
In any case, after you have run your 15th Silverado commercial for the day, does it make sense to think that a 16th will generate one more sale? Why not spread the spending to some other models that the consumer hasn't been inundated with a dozen times during a broadcast. And the public continues to show it needs the education...and a reminder that all those Hyundai commercials touting 40 mpg (highway only, btw) are a joke when you could be going thousands of miles without stopping at a gas station. And while people complain that it takes years to recover the upfront cost of an EV purchase, I continue to read that the average car is being held for 100K+/10yrs+. They should show a graph, at least every now and then, that an EV puts money back in your pocket after that payoff.
2012 Volt (Red) 'SUN FUEL'/2012 Volt (White) 'OVR OIL'/2008 Tahoe Hybrid
Driving Without Destruction