Ewanick Out
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\r\n Default Ewanick Out\r\n

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\r\n http://www.latimes.com/business/auto...,2798452.story
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\r\nGeneral Motors marketing chief Joel Ewanick resigns
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\r\n \r\n "Joel failed to meet the expectations the company has of its employees," said GM spokesman Greg Martin. "We have no further details to provide."\r\n \r\n
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2012 / Silver Ice Metallic / Neutral Leather / Navigation / Bose / Hard Drive / Rear Camera / Park Assist / Sirius satellite radio / Polished Forged Wheels / WeatherTech Floor Liners / Volt All Weather Rubber Cargo Mat / Dual Cargo Nets / Volt Door Sill Plates / Battery Enhancement / StopSafe ECU (rear end accident avoidance system) / Diamond Gloss polymeric resin / Ziebart front bumper and hood paint protection film / XPel Door Edge and Doorsill Guards /
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    \r\n Why was the slogan "Chevy Runs Deep" ridiculed? It was not a slogan I would write home about myself.\r\n
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    \r\n Big news. I didn\'t expect this. Tough room. I would have given his more time. He had a great track record and knew what he was doing, despite the fact the Volt ads were by and large terrible. The new ones were much better.\r\n
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    \r\n Well, it can be the sign that a newer marketing strategy is required, and as this comes from
    \na vision and from creativity, it might get better.
    \nThe Volt is a great car - a great product. It\'s alone in it\'s class.
    \nCould it sell better? yes.
    \nHow? send more where the demand is. There are overstocks in some states, and understock in others. Match distribution better.
    \nGet out more information on how the Volt is secure, Fast, energy efficient, cost efficient, low maintenance, clean emissions,
    \nbest owner\'s loved car, cuts dependancy on petroleum, can even run from solar grid tied systems!
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    \nShould we market the Volt as we market the Cruze or the Cadillac CTS? hmmm, IMHO no, because the car is so different.
    \nMake this difference shine! this is what differentiates the Volt from all other cars.
    \nThe other cars are not bad, it\'s just that the Volt is so great!
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    \nI wish the best for Mr Ewanick, and I wish a new approach on the Volt Marketing.
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    \nFrancois
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    \r\n That quote doesn\'t just sound like under-performance; it sounds more like an ethics violation.\r\n
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    \r\n Totally agree with Frankydude.
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    \nThe Volt needs to be tuned and marketed more like a sports car - or sportier. Also, the new commercials while improved need to be better and can easily be better.
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    \nAll the best Mr. E, hope you got a decent severance.\r\n
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    No Volt yet!
    \r\nDerailed on disability and almost went flat broke with FOR PROFIT health care costs. Every other industrialized country in the world has non-profit health care OR Universal Health care that works, contrary to what one might hear on most news. Hidden Content Thank God, now able to save again.
    \r\nReal Healthcare Reform Needed-' + '-> Hidden Content Watch the movie SICKO if you can stand the truth.
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    1. #1
      Join Date
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      Default Ewanick Out

      http://www.latimes.com/business/auto...,2798452.story

      General Motors marketing chief Joel Ewanick resigns

      "Joel failed to meet the expectations the company has of its employees," said GM spokesman Greg Martin. "We have no further details to provide."
      2012 / Silver Ice Metallic / Neutral Leather / Navigation / Bose / Hard Drive / Rear Camera / Park Assist / Sirius satellite radio / Polished Forged Wheels / WeatherTech Floor Liners / Volt All Weather Rubber Cargo Mat / Dual Cargo Nets / Volt Door Sill Plates / Battery Enhancement / StopSafe ECU (rear end accident avoidance system) / Diamond Gloss polymeric resin / Ziebart front bumper and hood paint protection film / XPel Door Edge and Doorsill Guards /
      James McQuaid

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