New Holden Volt TV advertisement

[DonC]

Meh. That reaction could be the result of having the Volt around for a while, as stuart suggests. It's telling you something about the car -- it runs on electricity -- but not why you'd care. In any event it sure beats "More Car Than Electric".

[Automotive Motivation]

It's a nicely done commercial for launching the Volt in OZ. Here in the USA it is arguably past the time when this sort of commercial would be most effective. The Volt has been in showrooms for nearly two years, testimonial kinds of ads are IMO the most effective kind of promotion at this point in time.

Great commercial for the Volt. Although the Volt has been out for two years many people have never even seen a Volt, at least around here, so there could be some merit to this well done commercial.

[ronmerkord]

I don't really think it is a very good ad. I think it leads to the same kind of misunderstanding of the Volt that still exists today in the US -- ooooh, it's an ELECTRIC car. I think Volt ads should focus more on the concrete qualities of the Volt, and explain in clear and concrete terms how it runs 35-40 miles on electricity alone, and then seamlessly switches to hybrid mode for unlimited range. I am constantly amazed at how many friends I still talk to that have no idea of how the Volt works.

An example of what a good ad would be is the site that comes up if you scan the window applique that comes with the Volt welcome kit.

IMHO,
Ron

Volt 1: White 2012 #4038 “VOLT EDG”
Volt 2: Crystal Red 2012 # 15079 “ONE VOLT”