Cadillac's 'avalanche of new product' should reverse sales slide
Next year, Cadillac expects to launch the ELR, which will use a version of the Chevrolet Volt’s plug-in hybrid powertrain. That might draw snickers from casual observers who know the Volt only as a weak-selling political hot potato.
But internally, GM executives like the ELR’s chances. They reason that the cult of Volt ownership -- it has spawned online message boards where owners try to top one another for longest stretches between trips to the gas station -- could translate well to Cadillac buyers, who won’t flinch as hard at the price tag.
Further out: Most industry insiders expect GM to finally pull the trigger on a range-topping, rear-wheel-drive sedan that would sticker north of $100,000.
It’s little wonder Cadillac executives have been quietly telling dealers to plan for a doubling of their sales over the next several years.
A bit optimistic? Could be. But as noted, one thing is for sure, vows Butler:
“We won’t go through that valley again.”