GM won't buy Super Bowl ads in 2013
IMHO dropping Super Bowl advertising is a good move by GM for a variety of reasons, including those cited by Joel Ewanick. GM can build more loyalty with less controversy and at considerably less expense by placing ads with the college football conference TV networks (i.e. The Big Ten Network). By not having a Super Bowl ad, all of the opportunistic, political loud mouths will have to focus their bile elsewhere.Dropping Super Bowl advertising is the second major advertising move GM made this week. The automaker said earlier this week it would halt advertising on Facebook.
With respect to Facebook, GM was getting a significantly better click through rate for their money from Google AdSense.