Don't know if this has been posted before, but I stumbled across it yesterday and thought it was pretty good in several respects. One is that the Volt is compared to the similarly priced Camry Hybrid and not a cheaper Prius - GM take note if you haven't already done that; the sales target for the Volt should be cars around its own price range, of which there are many.
Doing this, a few things will happen. First, comparing a Volt with upscale brands and models is better for the long term image than comparing it to Cruzes and Priuses. Success at positioning the Volt in these upper reaches of the car market will make things a heck of lot easier for Voltec sales down the road as per unit costs and sales prices drop.
Second, the Volt simply is good enough to carve away and pull in buyers who otherwise would have been buying other brands of $35k-$45k cars. I think the Camry Hybrid is a great target - its mission of gas efficiency is a joke compared to the Volt. Nothing bad about chipping away at the ivory tower of greenness Toyota has been perched upon for the past number of years.
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