LOL. That's crazy talk. The greater share of American drivers consider it to be an indispensable option. In fact, a lot of buyers don't even see it as an option, but rather something they think is standard on all cars.
I could see putting it on a stalk as opposed to the steering wheel though. I get that. I've had it on stalks and it's been just as easy to use. Cars that don't have it, just aren't viewed as being anything but the most base of cars. Look at this link: http://www.cars.com/go/advice/Story....ct=best_resale