Wall Street Journal-
May 9th, 2014
Jeff Bennett And Christina Rogers
"GM Offers Cadillac Dealers $5,000 to Promote Test Drives of Plug-In ELR"
Ed Note- The Stunning Cadillac ELR Extended Range Electric Luxury Coup
- No Subscription Paywall
"[...]General Motors Co. ~ GM is offering Cadillac dealers $5,000 to push test drives of its ELR plug-in hybrid and arming them with customer discount certificates that can knock $3,000 off the lease or purchase price.[...]"
"[...]The promotion is part of a nationwide effort to get more dealers to back and support test drives, Cadillac spokesman David Caldwell said. Cadillac has found success in providing test drives at mobile sites in California. This offer now allows dealers to participate.
"For many drivers, electrification is still foreign to them," Mr. Caldwell said. "The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days."[...]"
Runs from May 1st through June 1st, 2014!
This is great news. Local dealers here were reluctant to demo cars due to perceived costs. Now a designated Stunning Cadillac ELR Extended Range Electric Luxury Coup upon achieving a minimum of 750 miles of test driving allows the dealer to collect a $5,000 cash bonus per designated demo/teaching unit!
This is great news! I be headed to the Cadillac Dealer Monday morning! Will help em get to their 750 mile target cash! lol
Thomas J. Thias
Sundance Chevrolet Inc.