BREAKING/ CADILLAC GIVING $3000 REBATES + $5000 DEALER DEMO COMP! WSJ
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Thread: BREAKING/ CADILLAC GIVING $3000 REBATES + $5000 DEALER DEMO COMP! WSJ

  1. #1
    Join Date
    Jul 2011
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    Lansing, Michigan
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    Cool BREAKING/ CADILLAC GIVING $3000 REBATES + $5000 DEALER DEMO COMP! WSJ

    Wall Street Journal-
    May 9th, 2014
    4:21 Pm
    Jeff Bennett And Christina Rogers

    "GM Offers Cadillac Dealers $5,000 to Promote Test Drives of Plug-In ELR"

    Ed Note- The Stunning Cadillac ELR Extended Range Electric Luxury Coup

    - No Subscription Paywall

    "[...]General Motors Co. ~ GM is offering Cadillac dealers $5,000 to push test drives of its ELR plug-in hybrid and arming them with customer discount certificates that can knock $3,000 off the lease or purchase price.[...]"

    "[...]The promotion is part of a nationwide effort to get more dealers to back and support test drives, Cadillac spokesman David Caldwell said. Cadillac has found success in providing test drives at mobile sites in California. This offer now allows dealers to participate.

    "For many drivers, electrification is still foreign to them," Mr. Caldwell said. "The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days."[...]"


    http://online.wsj.com/news/articles/...52203392469462

    Runs from May 1st through June 1st, 2014!

    This is great news. Local dealers here were reluctant to demo cars due to perceived costs. Now a designated Stunning Cadillac ELR Extended Range Electric Luxury Coup upon achieving a minimum of 750 miles of test driving allows the dealer to collect a $5,000 cash bonus per designated demo/teaching unit!

    This is great news! I be headed to the Cadillac Dealer Monday morning! Will help em get to their 750 mile target cash! lol


    Best-

    Thomas J. Thias

    Sundance Chevrolet Inc.

    517-749-0532

    Twitter.com/AmazingChevVolt
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  2. Default

    Further supporting Tesla's fight to keep their dealerships completely separate from traditional ICE dealers.

  3. #3
    Join Date
    Jun 2013
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    Winter Haven, Fl
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    Default

    Well, the $3k is another step (following the free charger and low-rate lease plan) in the right direction. I don't think it will be enough, although with dealers also doing their own discounting it may improve sales a bit.

    But the $5k dealer incentive? I guess Cadillac must be thinking: "Ok, some dealers signed up to sell ELRs, and paid to install charging stations, and paid for all sorts of training. And they ordered a couple thousand of them. But they aren't selling. The dealers must not be trying hard enough..." Looks like a nice face-saving way of starting to compensate the dealers for their speculative investment.

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  5. #4
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    Default

    A good sign. The cars are halo machines, IMO, and the experience is perhaps the beginning of a long term attempt to get luxury buyers to experience GM's version of what the upcoming PHEV buzz is all about.

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