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Topic Review (Newest First)

  • 1 Week Ago 05:34 PM
    Qinsp
    Harley sells the crap out of their bikes, and I pushed mine more miles than I rode it, it seems. A small exaggeration perhaps, but reliability sells appliances. It doesn't sell excitement.
  • 1 Week Ago 05:10 PM
    Billtphotoman
    Quote Originally Posted by Bacardi View Post
    When it comes to marketing, performance and mpgs are the top two metrics...I can recall seeing exactly one commercial in which an automaker was naming owners and their high mileage, I think it was Toyota, but if they felt it worked not only would we be seeing it today, we would be seeing all automakers following suit...The other problem how we can even define "relatively trouble free"...To many, "reliable" doesn't necessarily mean lasting forever, to over-simply its "cost me least amount of money to never leave me stranded"...
    I don't think marketing reliability/durability is needed. The word gets around from friends, family and coworkers about what cars are reliable/durable and which aren't. As for what constitutes "reliable and durable", I agree it is subjective but to me it is a combination of never leaving me stranded and not hitting me with over $500 / year on average in repairs over at a period of at least 10 years. My wife's well maintained 92 Explorer stranded her with only about 90K miles on the clock and that was enough for her to be permanently done with Ford. Ditto with my sister with an 80s GM J-car (she ran screaming straight into the waiting arms of Toyota and has been there ever since). Of all the things that will cause people to permanently abandon a brand I think strandings generally top the list. I hope to be one of those people with a 10 year old Volt some day who can brag about the car never letting me down or hitting me with a 4 figure repair bill. So far, I have had 1 major (fluid leak) and 1 minor repair in 3.5 years but not been stranded. The last 2 years have been completely trouble free.
  • 1 Week Ago 01:26 PM
    Bacardi
    Quote Originally Posted by Billtphotoman View Post
    I think when there are *many* Volts with over 300,000 relatively trouble free miles on them (assuming of course that happens) I think it will help resale values. We are obviously many years away from numerous Volts with 300K plus miles on them. Personally resale value isn't important to me because I keep cars 10+ years.
    When it comes to marketing, performance and mpgs are the top two metrics...I can recall seeing exactly one commercial in which an automaker was naming owners and their high mileage, I think it was Toyota, but if they felt it worked not only would we be seeing it today, we would be seeing all automakers following suit...The other problem how we can even define "relatively trouble free"...To many, "reliable" doesn't necessarily mean lasting forever, to over-simply its "cost me least amount of money to never leave me stranded"...
  • 1 Week Ago 11:28 AM
    Billtphotoman
    Quote Originally Posted by Bacardi View Post
    So in your mind, you believe a TV commercial showcasing one Volt owned by a GM employee making it to 400K will result in YOUR Volt's resale value? ...
    I think when there are *many* Volts with over 300,000 relatively trouble free miles on them (assuming of course that happens) I think it will help resale values. We are obviously many years away from numerous Volts with 300K plus miles on them. Personally resale value isn't important to me because I keep cars 10+ years.
  • 1 Week Ago 11:19 AM
    NinjaVolt
    Marketing dept would convert to kilometers...643,000km
  • 1 Week Ago 10:20 AM
    Bacardi
    Quote Originally Posted by Billtphotoman View Post
    Assuming that is the case I think it will go a long way towards keeping people who defected from Toyota/Honda to the Volt with GM. It will also eventually result in strong resale values which in turn leads to lower lease prices and a willingness for people to pay more for the vehicles.
    So in your mind, you believe a TV commercial showcasing one Volt owned by a GM employee making it to 400K will result in YOUR Volt's resale value? We all want more money and things that are in demand but if somehow GM ever greenlighted this kind of commercial it's just more of the same imaging problem, showcasing stats that John Q public doesn't care about...There is probably one type of commercial that could increase your resale value but the irony is most Volt owners will hate it...Select a spokesperson from the top of the pop culture totem pole, think a Kardashian, which would immediately change the image of the Volt...
  • 1 Week Ago 08:21 AM
    Billtphotoman
    Hopefully Sparkie is the first of many Volts that make it to 300K+ miles with relatively few issues and no $,$$$+ issues. Assuming that is the case I think it will go a long way towards keeping people who defected from Toyota/Honda to the Volt with GM. It will also eventually result in strong resale values which in turn leads to lower lease prices and a willingness for people to pay more for the vehicles. I won't be one of the ones putting 300K+ miles on my Volt any time soon. I have been averaging 8K miles / year so far.
  • 1 Week Ago 01:04 PM
    Bacardi
    Quote Originally Posted by bjrosen View Post
    There is an obvious flaw in using Sparkie in a commercial, it's owner is a GM employee. You can make any car run forever if you are willing to spend the time and money replacing the failed parts, as a GM employee there would be the suspicion that he was capable of doing all the work himself and that he has access to cheap replacement parts, it might not be true if he was a GM accountant but anyone seeing he commercial might assume he's a Volt engineer. There is an old saw called my grandfather's hammer which goes "this is my grandfather's hammer, he bought it 80 years ago, of course since then it's had four handles and three heads but it's still my grandfather's hammer". The same is true for a car. If Sparkie was owned by a regular customer it would play better, note that it's owner might be just as skilled in fixing the car as anyone at GM but it still sounds better.
    It's hard to find lease vs purchase data but there are all sort of articles claiming at least 55% of PHEVs/EVs are leased...Possibly could be higher than that thanks to the lease on the Volt (unlike the Bolt EV) is heavily subsidized and has low resale demand...So while it could be a cool web story, does it make a lot of sense to create a commercial which is going to only appeal to the purchasing minority?

    We have to remember the whole point of GM marketing is to simply to get people to buy cars and the car that would be showcased is the previous generation so it isn't even for sale...Do we really think that carshoppers who pass on the Volt do so because they believe it wouldn't last past a certain mileage number? The marketing efforts should be spent elsewhere...
  • 1 Week Ago 12:24 PM
    bjrosen
    There is an obvious flaw in using Sparkie in a commercial, it's owner is a GM employee. You can make any car run forever if you are willing to spend the time and money replacing the failed parts, as a GM employee there would be the suspicion that he was capable of doing all the work himself and that he has access to cheap replacement parts, it might not be true if he was a GM accountant but anyone seeing he commercial might assume he's a Volt engineer. There is an old saw called my grandfather's hammer which goes "this is my grandfather's hammer, he bought it 80 years ago, of course since then it's had four handles and three heads but it's still my grandfather's hammer". The same is true for a car. If Sparkie was owned by a regular customer it would play better, note that it's owner might be just as skilled in fixing the car as anyone at GM but it still sounds better.
  • 1 Week Ago 12:12 PM
    Bacardi
    Quote Originally Posted by Off Oil View Post
    The other issue is it's questionable if the gas generator would survive to 500k. He's 65% on gas, so there would be 325,000 miles on the generator at that point.

    I will change one thing from my original post. I'll say give him a Bolt instead; he has charging at work so this would eliminate the gas bill as well as showcase the new EV.
    While his statement is over a year old and his opinion can change at any time (and for all I know, maybe it already has), this article states:
    "he admits the 200-miles of the upcoming 2017 Chevrolet Bolt EV would make him a little nervous — presumably because its range is right on the limit of his daily commute.

    Why? Failed charging, and the age-old spectre of range anxiety. Belmer reports that while his Volt has operated perfectly, he’s experienced more than one failed charging session with his Volt, making him worry that the same in the all-electric Bolt EV would leave him stranded."

    https://transportevolved.com/2016/03...c-power-alone/
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