Chevy used to have a slogan "see the USA in your Chevrolet." There's a line in it that says "America's the geatest land of all..." Since the Volt is a patriotic car, trying to get America off freign oil, there's a real resonance in that line for this car.

The Volt has been road testing around the country, but wouldn't it be neat to drive from Maine to California in a Volt, filming as you go and show it driving powered by electricity near Niagra Falls, gas in Texas, E85 in the midwest and maybe Methanol somewhere. The point is that the electric side of the Volt is getting so much play people forget about teh fuel choice aspect of the flex fuel vehicle. It's not just a gas/electric choice, but a gas/electric/E85 choice, and maybe a Methanol choice. Just a thought for your marketing team.

Oh, here's a bonus idea. The old Route 66 TV show made the Corvette a true American icon. Maybe there's a way to use the Route 66 theme with the two guys (Martin Milner and George Maharis) in vintage footage from the show, and have the volt, through computer graphics magic, pass them on the road. A really cool step would be to have Milner and Maharis today as driver and passenger and wave at themselves as they drive by...


You guys really have to do some eye popping commercials for this car to jump start it (pun intended).

--Tom

A cross country PR trip would be neat. I am curious what kind of miles they could do with the same hypermiler that drove the Ford Fusion the 1400 miles or whatever it was.

Chevy used to have a slogan "see the USA in your Chevrolet." There's a line in it that says "America's the geatest land of all..." Since the Volt is a patriotic car, trying to get America off freign oil, there's a real resonance in that line for this car.


See the USA in Your Chevrolet - Dinah Shore 1952
http://www.youtube.com/watch?v=KGZvQoPxhNs

Dinah Shore - 1959 Chevy spot
http://www.youtube.com/watch?v=lrFxaJxMyGA&NR=1

Wow, seems like a different world back then...

I do like the idea of an extended ad the first year, more than the 30 seconds of TV - perhaps a 3 to 5 minute ad in movie theaters, before the movie. Like those Coke commercials that highlights some film student's 3 minute movie. GM could offer $50k to the best film student short movie about the Volt...

Yes it was very different.. the time of the Greatest Generation.

It really is amazing. They weren't even politically correct by having an ethnic/minority individual riding in the convertible.

It really is amazing the transformation our country went through between 1945-1965. It's crazy what happens when people aren't holding their hands out for entitlements and just work hard.

I do like your Route 66 concept, except that George would be about 84 years old now....maybe a computer 'restored' image of George in he Volt. I'm sure it can be done, but many younger potential buyers wouldn't know who those guys are.