General Motors has launched a new YouTube video they are calling How the Volt Works.
It is the latest effort in a series of short and simple videos that attempt to explain the virtues and values of the Chevy Volt to people new to the idea.
A previous video showed a cut out paper Volt travelling though a cartoon landscape, and tried to explain why an extended-range electric vehicle was better than a pure EV.
The Chevy Volt song and dance, as it came to be known thanks to, well this site, was a simple yet catchy tune and acompanying remarkably absurd dance routine targeted ast school age kids and played in the LA Auto Show.
So poorly received universally, that act will surely never be seen again, and it is speculated may have led to the re-assignment of the Volt marketing director who was responsible for it.
Now we have another neat 2:47 clean, simple and spartan video, showing the car and a cheerful clear-speaking female narrator. The basics of the car is explained.
Certainly for the regular GM-Volt.com reader the content of this video is nothing new, but we can analyze the effort. Though we realize the value of the Volt, it is critically important that GM succesfully explain this unique variety of vehicle to the average consumer suich that they can distinguish why it is superior to both hybrids and pure EVs. This education may be essential in enabling the mass adoption of EREVs.
Do you think this video achieves its goal?




