
In the AutoTECHCASTSM study, 27% of U.S. vehicle owners said they were likely (13%), very likely (8%) or extremely likely (6%) to make a PHEV their next vehicle.
When told there would be a $3,200 price premium, the consideration rate dropped to a total of 16%.
Males and females were equally likely to include the technology in their next vehicle, while entry SUV owners (45%) showed the most interest in plug-in hybrid technology compared to other vehicle type owners.
The data was collected via the Internet from June 28 to July 18, 2007 and included nearly 10,000 U.S. vehicle owners.
On the flip side of this study, it was demonstrated that a full 47% of respondents were not at all familiar with the PHEV technology, this was true for 40% of males and 56% of females.
For those who were at least likely to purchase a plug-in, 84% said they would prefer plugging in the car in overnight, whereas only 7% said they would prefer a once-a-week gas fill-up.
You can review the details of of the study results yourself here: (HARRIS POLL)
It is interesting that only a minority of people see the value of this technology, and that nearly half the population have no idea about it.
We need to get the word out. Any thoughts, ideas?




