It looks like we may be on the cutting edge.
It turns out only 7 percent of the US population said they would very likely purchase a plugin car in a random nationwide survey performed by Consumer Reports. Over one quarter of the respondents (26%) said they were likely to consider one.
However, 72% of the population said they were unlikely to even consider it. Consumers appear unwilling to sacrifice performance or convenience.
The study of 1752 purchase-intent people also looked at perceived range requirements and price expectations.
Overall the median electric car range desired was 89 miles. It was 102 miles for men and persons in households earning less than 50,000 per year. Less than half (49%) the respondents felt 75 miles of range was adequate and only 29% would be satisfied with less than 49 miles.
An additional 29% said they needed at least 200 miles of range. Total range was the consideration, which in the case of the Volt would be gas plus electric or roughly 340 miles.
The median price premium people were willing to pay for an electric car was $2068. One fifth (20%) would pay nothing extra and another one fifth (20%) would be willing to pay $5000 extra, though this was correlated to income.
The majority of people (63%) said they would consider an electric car only if they could charge while at work.
A previous study published by Pike research in late 2009 drew a different conclusion. It showed 48% of the US population would be very or extremely interested in buying a plugin car with a 40 mile range like the Volt.
So although we may lament GM’s near-term maximum production volume of 50,000 – 60,000 Volts per year, uncertainty of this new market may make planning difficult.
Source (Consumer Reports)





