
This week in Dudenhofen Germany, Opel gave assurances that the Ampera was “on track” for production in the fall of 2011, hinted at pricing, and once again opened the door to a Europe-based production facility for the vehicle in the short term.
Stateside, the very first pre-production Ampera came to life as it rolled off the line in Warren, Michigan on Friday April 23rd. Andrew Farrah, who is also Vehicle Chief Engineer for the Ampera, marked the occasion by also saying, “We’re right on target for producing the Ampera for European markets later next year.”
The Ampera is the sister car to the Chevy Volt for Europe, and therefore it will only travel in kilometers; it has a range of “up to” 60 of them on electric power, and over 500 with the aid of a small gas engine once the 16 kWh battery is depleted.
At some point during the press junket nefarious ‘company sources’ reared their ugly head again and said the Ampera will likely cost about €40,000…or as we are fond of expressing prices here at GM-Volt, $53,000 in US dollars.
To be fair you have to allow for a number of factors to get a realistic translation of what a car priced in Europe would likely sell for on US shores. (VAT allowance, EUR/USD pegging, source of supply/labor, etc)
I won’t go through that calculation specifically – it would be needless long, and the end result would be several readers gouging their eyes out and submitting claims to our legal department for damages, but by my estimation 40,000 Euros on a Ampera works out to around a $34,000-$36,000 price point in the US.
Nick Reilly, who is Opel’s CEO, also mentioned this week that while the Ampera will be built in the US and imported into Europe, GM still plans on European production at some point.
In a statement to a German weekly (WirtschaftsWoche) he said, “The first Amperas will come from the USA next year, but it is our aim to build the car in Europe as soon as possible. We have not yet decided where that will be.”
It is interesting that the focus is on the where it will be built and not the when, previously when a Magna-GM deal was in the works for Opel, the notion of a European made Ampera was put almost on permanent hiatus, with our own sources at GM-Volt.com predicting that Ampera production in the near term to be “minimal.”
Both England (Ellesmere Port) and Germany (Bochum) have expressed an interest in producing the Ampera at their factories, and have bid up GM in a effort to green light production in their countries. I would think that the statement from Mr. Reilly signifies a not-so-open solicitation for the two regions to come back to the table with refreshed incentives, and if they are good enough, Opel will make a decision to build.
Given the current state of GM’s relationship with Germany (and its laborers) after the Magna deal fell through…and Germany’s own pre-election struggles coming to terms with the bailing out Greece (and potentially a good portion of the Eurozone), I think this is a case of Opel seeing how much support they can ring up from England with this project. /the dream of a European made Ampera lives on













