Looking to bolster sales in a post CFC (Cash for Clunkers) world, GM launched a new campaign entitled “May the Best Car Win,” led by a 60 day ‘Satisfaction Guaranteed’ promotion, designed to bring more buyers into their showrooms.
Beginning September 14th, the premise is straight forward: you buy a GM car; you later decide it [...]
On August 24th, the CARS program (more affectionately known as ‘Cash for Clunkers’) ended. The program was rolled out to generate sales to the distressed North American car industry (and the economy in general), while putting more efficient cars on the road.
Was it well received? Very much so. Who doesn’t like free money* after all? [...]
Fair Warning: Perhaps you have already spotted the ’subtle’ tone change in the title? Yes, Lyle has not penned this post. Which can mean only one thing, that I have hacked his administrator password and locked him out. Actually, Lyle has asked me to be a regular guest writer, and [...]