
The Chevrolet Volt offers gas-free driving for the majority of trips, the flexibility of limitless driving when needed, and the latest automotive technology. In addition to that GM is referring to Volt drivers as the ultimate “connected customer.”
Tony DiSalle is the Marketing Director for the Chevrolet Volt and in this interview provides us with his explanation of what the connected customer is, and hints it may be less expensive than you think.
“Are you familiar with what we’re calling the connected customer?” asks DiSalle.
Yes, but please tell me how you see it.
Quite frankly its an important part of the overall customer experience and its going to be unlike in any other vehicle that’s ever gone to market.
We like to think about it starting in the vehicle with the HMI. With the dual screens behind the steering wheel and on the center stack that’s giving you the feedback, whether its power flow or battery life remaining or being very clear in terms of what the source of the power is. The very crisp crystal clear graphics. That’s one element or basic of connected customer.
The next layer starts to be enabled by OnStar. That specifically is the ability to press a blue OnStar button and having a destination downloaded to your screen-based nav unit. That’s a capability that exists in GM products today so its not unique or revolutionary for the Volt other than it is kind of a cool proof point to connected customer, and we’re going to talk about that in the context to connected navigation.
That is very unique versus the competition. The competition doesn’t have anything really like that, the ability to download the destination from the telematic source right into the screen-based nav unit. That takes away the most oftentimes frustrating or highest area of customer dissatisfaction for screen-based navigation where you have to pull the car over to the side of the road, put it in park, and type in the destination.
It then expands from there to the smartphone applications that we announced in January. So you’ve got the ability to download onto the iPhone the ability to remotely contact your car and your car is talking to you through this application on your smartphone and its giving you information like battery state of charge, and some really cool stuff like the number of EV miles you’ve driven, total miles miles per gallon calculated fuel economy, all of those kinds of things, and has the capability to reach out and notify you via a pretty cool notification platform if charging has been interrupted. For example, if somebody unplugs your car to plug in a power tool, your car’s going to be smart enough to send you a text message or an email depending on which you choose to tell you that charging has been interrupted. You can program charging timing though that smartphone app as well. So it’s a whole bunch of capabilities.
And then it extends beyond that to a very unique owner site that is going to be unique in the industry. You go on to the owners site and site and the car will talk to each other everytime it boots up.
The site calls the car and the car will send the website all of those things I just went through. You’ll be able to graph content off of that site and we talk about the brag bar which is the number of EV miles driven and you can share it around, and it will be a really cool connected customer experience.
It doesn’t end there. There’s a unique once a month dedicated Volt OnStar vehicle diagnostic email that is an email from your Chevrolet Volt that tells you how it is doing, that will give you the diagnostic information on the car itself, and will coach you in terms of how to get the most out of your Volt making sure that tire pressure is optimal and all of that stuff as well.
So we looked at this as a kind of a total connected customer experience.
The majority of those elements I just walked through are enabled by OnStar. The traditional duration of OnStar in a GM vehicle had been one year. We are going to extend that. We are going to have a longer duration standard in the Chevrolet Volt. I can’t tell you what that specifically is yet but we will. Its going to be more than a year.
So normally when you get a new GM car a year of OnStar is included in the purchase and then it becomes optional after a year?
Yes, that has historically been the case. And then you renew after that first year.
And that’s usually about $200 per year?
The Safe and Sound package is $199 and the Directions and Connections is another $100 so $299 per year.
And so for the Volt you will extend the free period?
Yes, and we’re going to have Directions and Connections included. So you will be able to download that destination to the screen-based nav unit that’s part of OnStar’s Directions and Connections package and so envision standard connections and direction for longer than a year.
I also understand you’ll be able to use Google maps to find directions and be able to download that to the car from your PC or smartphone too?
Yes. We’ve extended the Volt app. Now we’ve got a really neat cooperative effort here with Google where you can literally use Google’s voice engine as part of this Volt app and you can give a destination and literally say a place their nav engine will pop up show you where it is, where you are, and map a route. All on your smartphone.
Then also cant you download that directly into the car?
Yes, this is the case. It comes through OnStar and then onto your nav screen.