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Exec Says All New GM Cars Must be Hits, Eventually all Electric, and Live Chat with Volt Creator Jon Lauckner Here at 2PM EDT

July 22nd, 2009 | Posted in: Feedback to GM, Marketing, Voltec with 270 Comments

Tom Stephens is GM’s new VP of product development. He told the Associated Press that the type of cars people will choose to buy is based primarily on the price of gas, and that GM has not only to plan for high future gas prices but low ones too.
He also states that not only [...]

Posted by: Lyle with 270 Comments

GM Considering Using eBay to Sell First Chevy Volts

July 21st, 2009 | Posted in: Launch, Marketing with 319 Comments

GM recently announced it was forming a new partnership experiment with eBay Motors in California. The experiment is designed to see if this method of online buying can help GM be more successful in a state where sales have been traditionally slow, and if it works across the nation.
It seemed an obvious question to [...]

Posted by: Lyle with 319 Comments

Lutz Explains Why He Unretired and is Skeptical About Hybrid Car Sales Potential

July 18th, 2009 | Posted in: Hybrid, Marketing with 236 Comments

I interviewed GM vice chairman Bob Lutz at the Detroit Auto Show in January of this year.  It was at that event that the Voltec-powered Cadillac Converj was first unveiled and was the same time GM was first surviving on government bailout money.
When I asked Mr. Lutz at the time whether GM would build the [...]

Posted by: Lyle with 236 Comments

GM Launches Chevy Volt Social Media Site: ChevroletVoltAge.com

July 16th, 2009 | Posted in: Feedback to GM, Marketing, Public Opinion with 143 Comments

On July 16th GM launched a dedicated Chevy Volt social media portal called ChevroletVoltAge.com.
I have some mixed feelings about this. GM made me aware it was coming, and I actually was briefed on the project in person at a meeting at GM’s headquarters which included people from GM communications, social media, and Chevrolet marketing.
As [...]

Posted by: Lyle with 143 Comments

Unretired GM Vice Chairman Bob Lutz on GM’s New eBay Experiment

July 11th, 2009 | Posted in: Dealers, Marketing with 163 Comments

It’s hard to believe, but we are finally here, the light at the end of the tunnel has arrived; its the first full day of the new post-bankruptcy GM. After 8 months of intensively following the company’s fall from grace, it’s all over, they are saved. Now we can get back to business [...]

Posted by: Lyle with 163 Comments

Toyota Says Plugin Car Demand as Low as 3500 per Year, GM Says Low Demand Could Affect Volt Program

May 19th, 2009 | Posted in: Marketing, PHEV with 200 Comments

Toyota has been known to throw water on the fire of Volt enthusiasm ever since the concept was first unveiled.
Speaking to a National Academy of Sciences panel, Bill Reinert, who is Toyota’s U.S. national manager for advanced technology, said the annual demand for plugin electric cars could be 50,000 at the most and even as [...]

Posted by: Lyle with 200 Comments

Bob Lutz Fires Back About David Letterman’s Personal Stupid Human Trick

May 1st, 2009 | Posted in: Marketing, Public Opinion with 146 Comments

Well it seems Dave Letterman’s thoughtless and derogatory Chevy Volt remarks didn’t just get our dander up, but has ruffled the feathers of the Father of the Volt himself, GM vice-chairman Bob Lutz.
Though moving towards retirement, Letterman’s derision of his brainchild has stirred the fighting spirit in our favorite ex-Marine.
Lutz wrote back on his blog [...]

Posted by: Lyle with 146 Comments

What Will Plug-in Car Demand Be?

April 17th, 2009 | Posted in: Marketing, Public Opinion with 166 Comments

The discussion and buzz about electric cars continues to accelerate. It is astounding how much more media there is about them today compared to early 2007 when the Volt concept was first unveiled. And although gas prices spiked quite high last summer, today they are about the same as in January 2007.
For many [...]

Posted by: Lyle with 166 Comments

BYD FD3M, World’s First Mass Produced Electric Car, Not Catching on in China

April 13th, 2009 | Posted in: Competitors, Marketing with 125 Comments

Many people cite China’s Volt-like BYD electric car, the F3DM, as a threat to the Volt and other US-made electric cars. Particularly because the company makes its own proprietary LiFePO4 battery and can currently sell the car for a US equivalent of $22,000. Warren Buffett has invested in the company and there exists the [...]

Posted by: Lyle with 125 Comments

GM Close to a Launch Plan for the Chevy Volt

March 24th, 2009 | Posted in: Launch, Marketing with 186 Comments

There is still uncertainty about exactly how and where GM will launch the Volt come November 2010. Earlier reports suggest San Francisco and Washington DC have caught GM’s eye due to plug-in readiness, but GM denies that those locations have been settled upon.
I had the chance to gain a little more insight into this [...]

Posted by: Lyle with 186 Comments

How Many People Know About the Volt?

March 6th, 2009 | Posted in: Feedback to GM, Marketing, Public Opinion with 224 Comments

In case anyone ever wonders, I read each and every comment people write here and learn from and appreciate them greatly. As well, it is a fact that many of GM’s top executives also read this site and the comments daily.
I picked out this particular part of a comment as being interesting. Here [...]

Posted by: Lyle with 224 Comments

GM Denies San Francisco and Washington DC Have Been Chosen Yet to Get First Chevy Volts

February 5th, 2009 | Posted in: Charging, Grid, Marketing with 194 Comments

Wednesday when GM made its announcement encouraging communities to become “plug-in ready” they noted that Washington DC and San Francisco were two prime examples of places already making strides in that direction. This has led many to assume that GM had already decided that these cities were chosen to get initial production Chevy Volts [...]

Posted by: Lyle with 194 Comments

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