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	<title>GM-VOLT : Chevy Volt Electric Car Site &#187; Marketing</title>
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	<description>Real-time news, information, and discussion about the Chevrolet Volt.</description>
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		<title>GM Exec: Four Seats Not Limiting to Volt Marketability</title>
		<link>http://gm-volt.com/2011/02/09/gm-exec-four-seats-not-limiting-to-volt-marketability/</link>
		<comments>http://gm-volt.com/2011/02/09/gm-exec-four-seats-not-limiting-to-volt-marketability/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 16:03:20 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=4222</guid>
		<description><![CDATA[The Volt can&#8217;t be all things to all people, but GM has aimed to make the car as widely applicable as possible. Certainly the presence of a ranger extender goes a long way in giving the car advantages over pure EVs while still allowing drivers to cover most of their daily miles [...]]]></description>
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		<slash:comments>100</slash:comments>
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		<title>GM Names New Chevrolet Volt Marketing Director in Executive Shakeup</title>
		<link>http://gm-volt.com/2011/01/19/gm-names-new-chevrolet-volt-marketing-director-in-executive-shakeup/</link>
		<comments>http://gm-volt.com/2011/01/19/gm-names-new-chevrolet-volt-marketing-director-in-executive-shakeup/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 12:19:47 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=6420</guid>
		<description><![CDATA[Over the years we have been following the Chevy Volt, GM periodically has shuffled its marketing executives. This has on several occasions changed which executive is in charge of marketing the Chevrolet Volt. These changes often bring about a perceptible shift in the way the car is promoted and advertised. [...]]]></description>
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		<slash:comments>128</slash:comments>
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		<title>Volt Beats LEAF in December Sales But Will $350 Lease Deal End?</title>
		<link>http://gm-volt.com/2011/01/03/volt-beats-leaf-in-december-sales-but-will-350-lease-deal-end/</link>
		<comments>http://gm-volt.com/2011/01/03/volt-beats-leaf-in-december-sales-but-will-350-lease-deal-end/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 12:23:47 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=6225</guid>
		<description><![CDATA[I can honestly say this is a post I have been waiting to make for a long time.  I figured I&#8217;d get my first chance in a couple of days when automotive companies release December sales figures, but since the Associated Press got hold of this data earlier I can [...]]]></description>
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		<slash:comments>64</slash:comments>
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		<title>Consumer Chevy Volt Production Has Begun</title>
		<link>http://gm-volt.com/2010/11/19/consumer-chevy-volt-production-has-begun/</link>
		<comments>http://gm-volt.com/2010/11/19/consumer-chevy-volt-production-has-begun/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 12:18:48 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Launch]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Production]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=5654</guid>
		<description><![CDATA[The Detroit Hamtramck (DHAM) plant where the Chevy Volt is being built has been busy turning out cars for some time.  Initially these were known as validation builds but eventually evolved to saleable builds, meaning they are as final as consumer production cars will be. For a while these saleable [...]]]></description>
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		<slash:comments>243</slash:comments>
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		<title>Seven Percent of US Carbuyers Could Afford a Chevy Volt</title>
		<link>http://gm-volt.com/2010/11/07/seven-percent-of-us-carbuyers-could-afford-a-chevy-volt/</link>
		<comments>http://gm-volt.com/2010/11/07/seven-percent-of-us-carbuyers-could-afford-a-chevy-volt/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 12:00:17 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=5509</guid>
		<description><![CDATA[Over the years, and increasing at an ever-quickening pace, various research firms and other pundits publish prognostications of how many electric cars people will buy in the future. Of course no one can predict the future, but electrifying the automotive fleet has tremendous cost associated with it, and automakers need [...]]]></description>
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		<slash:comments>106</slash:comments>
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