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	<title>GM-VOLT : Chevy Volt Electric Car Site &#187; Marketing</title>
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		<title>Volt More Than Bridging Strategy</title>
		<link>http://gm-volt.com/2010/03/16/volt-more-than-bridging-strategy/</link>
		<comments>http://gm-volt.com/2010/03/16/volt-more-than-bridging-strategy/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 11:23:37 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Production]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=3286</guid>
		<description><![CDATA[


Some expressed concern when GM&#8217;s new sales and marketing chief Mark Reuss told GM-Volt he expects pure EVs to eventually obtain a larger market than EREVs.
“As (Volt) technology flows down to BEV in what will be smaller cars to carry smaller packs, that may be the higher volume play over [...]]]></description>
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		<slash:comments>148</slash:comments>
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		<title>GM May Backpedal on Push to Release Volts Early</title>
		<link>http://gm-volt.com/2010/03/01/gm-may-backpedal-on-push-to-release-volts-early/</link>
		<comments>http://gm-volt.com/2010/03/01/gm-may-backpedal-on-push-to-release-volts-early/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 11:58:55 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Launch]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=3169</guid>
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Upon taking the helm, GM CEO and Chairman Ed Whitacre recognized the tremendous value and importance of the Chevrolet Volt.
He has admitted he wanted the Volts to roll out prior to the planned launch date of November 2010, even in small numbers.  In an exclusive one to one interview with him, Mr. [...]]]></description>
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		<slash:comments>130</slash:comments>
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		<title>Op-Ed: Forecasting Future Demand For the Volt</title>
		<link>http://gm-volt.com/2010/02/24/op-ed-forecasting-future-demand-for-the-volt/</link>
		<comments>http://gm-volt.com/2010/02/24/op-ed-forecasting-future-demand-for-the-volt/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 12:19:55 +0000</pubDate>
		<dc:creator>Statik</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Op-ed]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=3068</guid>
		<description><![CDATA[


How often has the car buying public been subjected to a headline like &#8220;Big Auto Company Introduces it Fabulous Concept Electric Show Car With 22&#8243; Wheels&#8230;That Is Coming Soon-ish,&#8221; only to have that be the last word we ever hear on it?  Fifty?  A Hundred Times?
Personally, when I [...]]]></description>
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		<slash:comments>140</slash:comments>
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		<title>Chevrolet Chief on Who Chevy Volt Customers Will be</title>
		<link>http://gm-volt.com/2010/02/22/chevrolet-chief-on-who-chevy-volt-customers-will-be/</link>
		<comments>http://gm-volt.com/2010/02/22/chevrolet-chief-on-who-chevy-volt-customers-will-be/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 12:41:41 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Competitors]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Opinion]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=2834</guid>
		<description><![CDATA[


Jim Campbell is the newly appointed chief of Chevrolet.  I had the chance to ask him for his thoughts on who he thinks the customers of the Chev Volt will be, and how GM will educate the public about how the Volt is superior to pure EVs.
What do you [...]]]></description>
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		<slash:comments>205</slash:comments>
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		<title>Chevrolet Chief on Volt Pricing and Launch</title>
		<link>http://gm-volt.com/2010/02/16/chevrolet-chief-on-volt-pricing-and-launch/</link>
		<comments>http://gm-volt.com/2010/02/16/chevrolet-chief-on-volt-pricing-and-launch/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 12:20:43 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Launch]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=2842</guid>
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Though Nissan has recently disclosed some details on how to order the LEAF EV, GM has not officially released the Volt&#8217;s MRSP or sales mechanism yet, and claims they won&#8217;t do so until the summer.
I did have the chance to discuss issues about how these decisions might be made with [...]]]></description>
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		<slash:comments>187</slash:comments>
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