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Archive for the 'Marketing' Category

GM’s Expectations for the Chevy Volt

November 1st, 2009 | Posted in: Marketing with 148 Comments

Martin Lamonica of CNET had the chance to interview Tony Posawatz, the Volt’s vehilce line director about what GM’s expectations were for the car.
As to whether GM believes the Volt will be a commercial success Posawatz replied ominously “all bets are off if gas prices are under two bucks a gallon.”
“We don’t anticipate that in [...]

Posted by: Lyle with 148 Comments

GM CEO Says Help Needed to Achieve Mass Adoption of Electric Cars

October 29th, 2009 | Posted in: Financial, Marketing with 185 Comments

Posted by: Lyle with 185 Comments

Volts Before November 2010? GM CEO Does Not Expect to Work With GM-Volt Want List

October 23rd, 2009 | Posted in: Launch, Marketing with 291 Comments

Besides the MRSP two other things about the Volt people are very interested in is whether they might be available prior to November 2010, and whether GM will in some way use, honor or work with our GM-Volt want list.
Though this list was never intended as a true pre-order list it has served as a [...]

Posted by: Lyle with 291 Comments

GM Announces Chevy Volt Paint Colors and Contest to Name the Signature Hue and Win a Test Drive

October 22nd, 2009 | Posted in: Marketing with 233 Comments

In the passing of another milestone, GM has finally announced the paint colors the Chevy Volt will be available in at the start of production: Black, Silver Ice Metallic, Cyber Gray Metallic, Crystal Red Metallic, a premium White Diamond Tri-Coat, and an unnamed Silver Emerald.
They have also announced a contest to name this signature [...]

Posted by: Lyle with 233 Comments

What is the True Demand For Electric Cars?

October 16th, 2009 | Posted in: Marketing, Public Opinion with 184 Comments

This is clearly a question that is important to answer.
Since the Volt was introduced in January 2007, many EV programs and EV concepts have emerged. President Obama was elected and pledged to put 1 million electric cars on the road by 2015. The hydrogen car future has been put in doubt. Oil [...]

Posted by: Lyle with 184 Comments

Lutz: GM Considering Project-Driveway Like Program for Volt

October 9th, 2009 | Posted in: Launch, Marketing with 217 Comments

GM launched a program in the end of 2007 called Project Driveway.  This program allows ordinary people to have full-time use of Chevy Equinox fuel cell vehicles.  About 100 are in operation through the US, even through the vehicle isn’t in production.
According to vice chairman Bob Lutz, apparently GM is considering a similar program for [...]

Posted by: Lyle with 217 Comments

GM’s eBay Experiment Expires

October 3rd, 2009 | Posted in: Dealers, Marketing with 55 Comments

If you had envisioned yourself putting in a winning bid and skipping to the front of the line on a 2011 Chevrolet Volt on eBay, this news is not good. GM has decided to not extend the program into October, effectively ending the experiment last Wednesday, September 30th.
In a totally unrelated matter, I have [...]

Posted by: Statik with 55 Comments

GM Launches Online Survey: Says Chevy Volt Price Starts at $32,000 After Tax Credit

September 14th, 2009 | Posted in: Launch, Marketing with 401 Comments

Recently I, as well as several GM-Volt.com members received an email from Chevrolet.
That email provided a link to a survey from a company called Gongos.
From the opening page of the survey:
“As we work toward putting the Volt on the road, we’re hoping you could help us out. We have a short 15-minute survey that will [...]

Posted by: Lyle with 401 Comments

Are Pure Electric Car Programs Having a Negative Effect on Volt Marketing?

August 10th, 2009 | Posted in: BEV, Competitors, E-REV, Marketing with 462 Comments

When the Volt concept was first debuted it caught the world by surprise and was cause for inspiration. Sure there had been the EV-1 and the Tesla Roadster was in prototype stage, but most of the US population was not well exposed to the idea of electric cars.
Since the Volt subsequently garnered so much [...]

Posted by: Lyle with 462 Comments

What is 230?

August 8th, 2009 | Posted in: Advertising, Efficiency, Marketing with 278 Comments

A mysterious viral advertising campaign has surfaced on television and the Internet this week, which has been further amplified over the blogosphere.  In fact, flickr, facebook , YouTube, and blog sites have surface around it.
A simple green background shows the number 230, with a winking electric outlet instead of the zero. Below is the [...]

Posted by: Lyle with 278 Comments

Forecasters Predict EV Demand Will be Less Than Automakers Expect

August 1st, 2009 | Posted in: Marketing with 211 Comments

Here we eagerly await the arrival of the Chevy Volt and the ability to drive without gasoline. As well, nearly all the major automakers are placing their bets on electrified vehicles of several varieties. Very soon, Nissan will unveil it’s mainstream EV that it hopes to sell 50,000 of globally in its first year [...]

Posted by: Lyle with 211 Comments

Exec Says All New GM Cars Must be Hits, Eventually all Electric, and Live Chat with Volt Creator Jon Lauckner Here at 2PM EDT

July 22nd, 2009 | Posted in: Feedback to GM, Marketing, Voltec with 270 Comments

Tom Stephens is GM’s new VP of product development. He told the Associated Press that the type of cars people will choose to buy is based primarily on the price of gas, and that GM has not only to plan for high future gas prices but low ones too.
He also states that not only [...]

Posted by: Lyle with 270 Comments

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