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Archive for the 'marketing' Category

GM Expects an Initial Shortage for the Volt

August 13th, 2008 | Posted in: marketing with 117 Comments

The publicity surrounding yesterday’s release of our waiting list data has been outstanding.
I would like to give special thanks to reporters Sharon Terlap and John Stoll of the Wall Street Journal as well as Kevin Krolicki of Reuters who were interested enough in the story of us more than 33,000 Volt enthusiasts to interview me [...]

Popularity: 2%

Posted by: Lyle with 117 Comments

Exclusive: Interview with Ed Peper on Marketing the Chevy Volt

June 25th, 2008 | Posted in: Brand, Original GM-Volt Interviews, marketing with 225 Comments

I just had the chance to interview Ed Peper, Chevrolet brand manager, and some of his team members, John Hughes, Carolyn Normandin, and Steve Wagg about bringing the Volt to market. Unless other initials occur, the responses are from Mr. Peper.
What is your job in GM?
I’m responsible for all the marketing, advertising, promotion, relation to [...]

Popularity: 6%

Posted by: Lyle with 225 Comments

Who Will Buy a Chevy Volt?

June 17th, 2008 | Posted in: marketing with 229 Comments

Now that GM has approved production of the Chevy Volt, they can begin to focus on what to us may seem obvious. Who will buy the Chevy Volt?
Clearly, I, and the nearly 30,000 people on our waitlist already hope to do so, assuming it is within our means. But since around 15 million [...]

Popularity: 7%

Posted by: Lyle with 229 Comments
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