
At this year’s Detroit auto show, Toyota unveiled the long expected Prius MPV as well as a diminutive Prius c subcompact concept.
Originally the environmentally advanced leader of automakers, the last couple of years has seen the aggressive strides of competitors GM, Nissan, and now Ford, all introducing either pure electric or plugin electric cars, with both Volt and LEAF deliveries already underway, eat away at Toyota’s environmental marketing monopoly.
To its credit, Toyota has sold over 1 million Prius hybrids worldwide over ten years, and the car is now in its third generation. This announcement reveals the company intends to expand the iconic hybrid from a single model into a family or series of Priuses.
The Prius PHV, which is a plugin hybrid version of the standard Prius with a lithium ion battery and 13 mile EV range will enter the retail market in mid 2012, the company announced. The plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.
In addition to this vehicle the automaker introduced two additional non-plugin hybrid models.
The first is a minivan sized car called the Prius v, with the v standing for versatility. The Prius v shares the same Synergy drivetrain only possess 50% more cargo space. Despite its size, the car manages a respectable 0.29 coefficient of drag, meaning it is highly aerodynamic.
It manages spacious seating for five with impressive rear leg room and considerable rear cargo space. To reduce mass a specially designed resin moonroof is available.
The addition of all this size and mass to the drivetrain’s load not unexpectedly drops the fuel economy from that of the standard Prius which gets 50 mpg combined. The Prius v is expected to be rated at 42 mpg city, 38 mpg highway and 40 mpg combined, which Toyota says is the highest for any SUV crossover or MPV on the market.
Normal, Power, Eco and EV driving modes are available. The car will go on sale by the end of 2011. Pricing has not been announced.
Finally Toyota also introduced the Prius’ little sister called the Prius c. At this point the c is just a concept, though Toyota plans to bring it to market in the first half of 2012. It is a diminutive car smaller than the Prius but that still retains four doors and seating for five. The c stand for city -centric and the car will offer high mileage cordless hybrid driving at a budget price.
Source (Toyota)
































