
GM is about to launch a new corporate advertising campaign, beginning with a commercial to be aired on June 22 during NBCs Meet the Press.
The TV commercial will apparently begin with the following Dear John letter from GM:
“Dear Oil,
We’ve had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other.”
It truly remarkable to see the changes that are underfoot. A massive industry, and a leading giant within it is beginning to swear off the stuff that made it all happen for the last 100 years.
Source (Automotive News, subscription required)
On a related note, GM has just announced a partnership with Clean Energy Fuels Corp to build a new hydrogen fueling station in Los Angeles near LAX. GM has been engineering hydrogen fuel cell vehicles for some time and already has a fleet of 100 fuel cell Equinoxes in consumers hands called Project Driveway (see my test drive video). The fuel cell generator Volt is also production intent (2012′ish), and now has Nick Zielinksi as its vehicle line director.
Despite GMs clear desire to bring fuel cells to the masses, they have been stymied by the lack of infrastructure. Apparently reluctant to wait for the infrastructure to build itself, and spurred by the latest gas and oil prices, GM has obviously decided to help do it themselves.
In the words of Mary Beth Stanek, director of energy and environmental policy & commercialization at GM, “Developing and growing hydrogen infrastructure is vital to GM’s efforts to bring larger volumes of fuel cell vehicles to the market.”
Source (GM)



