
It has recently been disclosed that GM is in advanced talks with Chinese heavy equipment manufacturer Sichuan Tengzhong to purchase the Hummer brand. Shedding Hummer has been an important aspect of GM’s reorganization plan to be able to bring the automaker down to its four core brands, Chevrolet, Cadillac, GMC, and Buick.
Much has been made in the media about the irony of a Chinese company buying Hummer and the fact that it will give them a foothold in the US market as dealerships are taken over.
In more irony, the company has also indicated its interest in making Hummer a fuel efficient brand.
Tengzhong will keep the current Hummer executive team and continue to manufacture the vehicles in Shreveport, Louisiana. Jim Taylor is Hummer’s general manager and was recently interviewed about the transition.
Taylor confirmed the Hummer production would stay in the US at least in the short-term.
"We’re there until the end of 2010, for sure. After that, we have a lot of choices," he said. "As far as I can see in the next product development cycle, it would all come from here.
Of course Hummers sold in the US would have to achieve the newly approved federal CAFE regulations.
"We need to head towards CAFÉ compliance – which means smaller and more fuel efficient, or we’re dialed out," says Taylor. "Think of the smaller H4 we were showing at the auto show and it could safely conjectured we would enter into that space."
The reporter pointed out Raser’s recently unveiled plug-in hybrid hummer demonstration vehicle that could get 100 mpg and asked if the new company might pursue that course.
"It’s a big number to take on, a ground-up hybrid or electric vehicle, but it’d make a lot of sense for the Hummer brand," he said. "We just have to look at the financial side to see if it’s something we can stomach." He did note that there is a "100%" likelihood that in 5 years an alternative propulsion Hummer will hit the roads.
Source (TheDetroitBureau )






