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Archive for the 'Brand' Category

Saab Becomes Independent from GM and Declares Bankruptcy

February 20th, 2009 | Posted in: Brand, Financial, Politics with 180 Comments

Swedish carmaker Saab has been a division of General Motors ever since the automaker purchased a 50% stake in 1990 and the rest in 2000. With the collapse of the auto market, it has become a particularly weak division, selling less than 94,000 cars last year, down from a peak of 133,000 in 2006.
GM [...]

Posted by: Lyle with 180 Comments

GM Viability Proposal Leak: CEO Likely to Work for $1 and Brands Likely to be Shed

November 26th, 2008 | Posted in: Brand, Financial, Politics with 96 Comments

GM is working fervently on a “viability plan” which will be presented to Congress on December 2nd. If the plan is deemed capable of ensuring the company’s future viability then a portion of $25 billion in low interest bridge loans will be awarded.
GM is trying to keep their plan’s development under tight wraps. [...]

Posted by: Lyle with 96 Comments

GM Continues Push to Develop Plug-in Portfolio Beyond the Volt

November 5th, 2008 | Posted in: Brand, Design, E-Flex with 105 Comments

Despite all of the abysmal financial issues plaguing GM and the “important changes” to business operations GM CEO Rick Wagoner plans to announce on Friday, GM continues to push ahead with the Volt program.
Multiple sources have stated that with all the slashing going on at GM, the Volt program and budget remains unchanged. In [...]

Posted by: Lyle with 105 Comments

British Variant of the Volt May be Called the Vauxhall Electra

October 25th, 2008 | Posted in: Brand with 52 Comments

We have heard for some time that GM plans to sell a variant of the Chevy Volt in Europe beginning a year after the car is released in the USA.
The vehicle will likely be nearly identical down to the sheet metal except it will first be sold under the Opel and Vauxhall brands. Eventually [...]

Posted by: Lyle with 52 Comments

E-Flex Cadillac Next?

August 25th, 2008 | Posted in: Brand, E-Flex with 133 Comments

GM has previously unveiled a concept car called the Cadillac Provoq. It was meant to demonstrate an E-Flex platform using a hydrogen fuel cell range extender in the form of a crossover.
As far as anyone at GM would say at the time of the unveiling, that vehicle was not production-intent.
From early on, considering the [...]

Posted by: Lyle with 133 Comments

2009 Cadillac Escalade Hybrid Goes on Sale for $71,685

August 9th, 2008 | Posted in: Brand, Efficiency with 81 Comments

GM has placed its highly advanced 2-Mode powertrain into the Cadillac Escalade and has announced the cars have gone on sale this month.
This is the first example of a hybrid large luxury SUV, and will be available in rear or all-wheel drive configurations.
The massive vehicle will get a remarkable 20 mpg hwy/21 mpg city using [...]

Posted by: Lyle with 81 Comments

GM States the Volt Will Arrive in Europe in 2011 Under Opel/Vauxhall Brand

August 6th, 2008 | Posted in: Brand, E-REV, Opel with 79 Comments

Carl-Peter Forster is GMs European president.  He wrote a blog post about the Volt , inspired by all the media interest he witnessed at the London Motor Show.
He wrote how the US will get the Volt in late 2010 assuming "we will continue to attain all of our goals and milestones for the battery and [...]

Posted by: Lyle with 79 Comments

GM’s E-Flex Plans for Europe

July 14th, 2008 | Posted in: Brand, E-Flex, Opel with 93 Comments

It is well known the Chevy Volt has been approved for U.S. production for 2010. Less clear is what GM will do in other markets. The E-Flex platform is by design very flexible. The Opel Flextreme concept illustrates how a diesel rather than gas generator can be used.
GM CEO Rick Wagoner previously [...]

Posted by: Lyle with 93 Comments

Say Hello to the Chevy Cruze

July 8th, 2008 | Posted in: Brand, Efficiency with 125 Comments

Recently we heard that GM was going to build a Chevy Cobalt replacement gasoline-powered car that reached 40 mpg. We have seen spy shots of the car (above) and have been told it will use a new turbocharged 1.4L engine and will begin being built in Spring 2009. It is a global compact [...]

Posted by: Lyle with 125 Comments

GM May Consider Dropping Some Brands – NOT Chevrolet

July 7th, 2008 | Posted in: Brand, Financial with 75 Comments

Its no secret that the U.S. auto market has become difficult for automakers in these days of $4 gasoline. GM is struggling with mounting losses and even the word bankruptcy has been mentioned by some analysts, although others call these concerns overblown. Nonetheless, besides bringing the Volt and more fuel- efficient cars to [...]

Posted by: Lyle with 75 Comments

Exclusive: Interview with Ed Peper on Marketing the Chevy Volt

June 25th, 2008 | Posted in: Brand, Marketing, Original GM-Volt Interviews with 225 Comments

I just had the chance to interview Ed Peper, Chevrolet brand manager, and some of his team members, John Hughes, Carolyn Normandin, and Steve Wagg about bringing the Volt to market. Unless other initials occur, the responses are from Mr. Peper.
What is your job in GM?
I’m responsible for all the marketing, advertising, promotion, relation to [...]

Posted by: Lyle with 225 Comments

GM CEO Admits to Dedicated Production E-Flex Opel Program

May 2nd, 2008 | Posted in: Brand, E-Flex, E-REV, Opel with 74 Comments

In September GM introduced the Opel Flextreme crossover concept vehicle which was based on an E-Flex drivetrain platform with a diesel range extender, and a 34 mile lithium-ion battery electric range.
By December Frank Weber had told us that the Flextreme was not production intent.
Also we have been told that the Chevy Volt is intended [...]

Posted by: Lyle with 74 Comments

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