Archive for the 'Brand' Category
Exclusive: Interview with Ed Peper on Marketing the Chevy Volt
I just had the chance to interview Ed Peper, Chevrolet brand manager, and some of his team members, John Hughes, Carolyn Normandin, and Steve Wagg about bringing the Volt to market. Unless other initials occur, the responses are from Mr. Peper.
What is your job in GM?
I’m responsible for all the marketing, advertising, promotion, relation to [...]
Popularity: 41%
GM CEO Admits to Dedicated Production E-Flex Opel Program
In September GM introduced the Opel Flextreme crossover concept vehicle which was based on an E-Flex drivetrain platform with a diesel range extender, and a 34 mile lithium-ion battery electric range.
By December Frank Weber had told us that the Flextreme was not production intent.
Also we have been told that the Chevy Volt is intended [...]
Popularity: 37%
Lutz: Volt Battery Suppliers are in a Horse Race and Expect 100,000 in sales by 2012
GM vice chairman Bob Lutz said GM initially planned to choose between either CPI/LG Chem or Conti/A123 to make the Volts pack by this April, but that the plans have changed somewhat. He now says GM wants to “run the two in parallel for a while longer”.
He calls the battle to be the Volt’s [...]
Popularity: 22%
GM Would Share Volt E-Flex Technology Among Brands
Some GM news coming out of the North American Dealers Association, besides GM CEO Wagoner asking dealers to fight state level emissions regulations, had to do with the Volt.
A report noted that dealers were told by GM that brands other than Chevrolet could also one day get E-Flex technology. This shouldn’t of course surprise us [...]
Popularity: 25%
Chevy Dealers Need a Jolt from the Volt
GM relies on its dealers to sell cars to consumers, and the dealers rely on GM to produce good products, brands, and advertising. As U.S. sales declined over the years dealers also suffered.
GM is considered by many to be in the midst of a turnaround spearheaded by Rick Wagoner, in his role since 2000. Clearly [...]
Popularity: 24%
GM to Unveil Cadillac Provoq Concept
GM’s CEO Rick Wagoner will be speaking tomorrow at the Consumer Electronics Show (CES). We hear than among other things he will say, he will be introducing a new Cadillac concept called the Provoq.
We don’t know much about the car except that it will offer petroleum-free driving. Will it be an E-Flex variant, [...]
Popularity: 17%
Your Questions Answered by Top Chevy Volt Executives, Part 4
Q: Will anyone have the chance to beta-test cars?
A: “We have not finalized any official plans around that. We are looking at and investigating various types of demonstration opportunities whether they involve formal agencies or get direct to customers that has not been determined yet.”..”From a selfish perspective this vehicle will behave a little differently [...]
Popularity: 6%
60% of New U.S. Car Buyers are Against Buying American Brands
In an article in the Detroit Press, figures are given with respect to the 2.7 million Americans shopping for a new family sedan.
According to GM research, 20% have an American brand in mind prior to purchase, and 20% are “import neutral”; they would buy either U.S. or foreign. However, the majority, a full 60% [...]
Popularity: 8%
Will There be an E-Flex Saturn?
Recently we told you there was some information that GM was planning an E-Flex surprise for us in January at the Detroit Auto Show (prior post). This was not verified, but reliable.
Yesterday the GMinsidenews forum published a brief interview with Jill Lajdiak who is GM’s Saturn brand manager. Among other points of discussion, this [...]
Popularity: 5%
Massive Breaking News: GM Receives First Chevy Volt Lithium-ion Battery Packs From LG Chem and Expects to Make up to 100,000 Cars in First Year
Bob Lutz was interviewed by the Detroit Press and the article was published today. In it he gave us some very important new details.
He told them that GM received the first experimental battery packs from LG Chem/CPI Tuesday, October 30th (cooling system not included). He also said that A123 packs would arrive in Decemeber.
He also [...]
Popularity: 14%
Is GM planning an E-Flex Cadillac?
There have been some recent reports citing sources inside GM who propose that GM is planning to produce an E-Flex Cadillac:
Autoweek
Jalopnik
It should really not be a surprise that GM hopes to put the E-Flex drivetrain into many future vehicles. By necessity this would include Cadillacs.
I could not confirm an immediate plan with GM officials.
Here [...]
Popularity: 7%
The Volt Will be a Chevrolet
There were some recent commentaries speculating that the Volt could come out under another brand.
This was started by Todd Lasso of MotorTrend who noticed that it was describe as “Global Delta Volt” on the UAW comittment statement.
Well, we have heard back officially from GM on this issue:
“The Volt will be a Chevrolet. However, the [...]
Popularity: 4%
Recent Posts
- Update: EnerDel’s Chairman on the Cost of the Th!nk Lithium-ion Battery Pack
- GM Marching to a New Beat: Expect Mutiple Volt Versions
- Exclusive: Interview With EnerDel Chairman Charles Gassenheimer
- Wall Street Journal Opinion - Chevy Volt Just a Political Tool
- GM on June Sales: Asia Doesn’t Have a Monopoly on Fuel-Efficient Vehicles
- Artist’s Estimation of the Production Chevy Volt
- Should GM Skip the Volt and Just Make More Efficient Gas Cars?
- Continental Says Chances Good of Getting Volt Battery Contract
- Lutz Explains Why the EV-1 Can’t Simply Be Reintroduced
- Ford Calls the Chevy Volt a Hail Mary Play
