<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>GM-VOLT : Chevy Volt Electric Car Site &#187; Advertising</title>
	<atom:link href="http://gm-volt.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://gm-volt.com</link>
	<description>Real-time news, information, and discussion about the Chevrolet Volt.</description>
	<lastBuildDate>Sat, 20 Mar 2010 13:47:42 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Does GM Need to Advertise the Volt?</title>
		<link>http://gm-volt.com/2010/01/22/does-gm-need-to-advertise-the-volt/</link>
		<comments>http://gm-volt.com/2010/01/22/does-gm-need-to-advertise-the-volt/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 12:15:47 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=2605</guid>
		<description><![CDATA[


Lets face it, GM has been promoting the Volt message for three years, as we have here as well.
As a result, a lot of people have at least heard about the car, perhaps even the majority of the US population. Mostly this message has been spread through non-conventional social media [...]]]></description>
		<wfw:commentRss>http://gm-volt.com/2010/01/22/does-gm-need-to-advertise-the-volt/feed/</wfw:commentRss>
		<slash:comments>171</slash:comments>
		</item>
		<item>
		<title>More Volt Test Drives Published and Live Volt Webcast to Schools Accross the US Today</title>
		<link>http://gm-volt.com/2009/11/30/edmunds-volt-test-drive-published-and-live-volt-webcast-to-schools-accross-the-us-today/</link>
		<comments>http://gm-volt.com/2009/11/30/edmunds-volt-test-drive-published-and-live-volt-webcast-to-schools-accross-the-us-today/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:01:33 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Test drive]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=2216</guid>
		<description><![CDATA[


Chevrolet has worked very hard this holiday weekend showing off the Volt in Southern California, including providing drives to influencers such as Jay Leno.  Yesterday the first wave of journalists test drives occurred in the parking lot of Dodger Stadium. This group included Edmunds, Popular Mechanics, Huffington Post, Autoblog, [...]]]></description>
		<wfw:commentRss>http://gm-volt.com/2009/11/30/edmunds-volt-test-drive-published-and-live-volt-webcast-to-schools-accross-the-us-today/feed/</wfw:commentRss>
		<slash:comments>105</slash:comments>
		</item>
		<item>
		<title>Chevy Volt LA Blitz Underway, Leno Drives, Follow GM-Volt on Twitter @gmvolt</title>
		<link>http://gm-volt.com/2009/11/28/chevy-volt-la-blitz-underway-follow-gm-volt-on-twitter-gmvolt/</link>
		<comments>http://gm-volt.com/2009/11/28/chevy-volt-la-blitz-underway-follow-gm-volt-on-twitter-gmvolt/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 12:11:13 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=2177</guid>
		<description><![CDATA[

GM is gearing up to announce the Chevy Volt&#8217;s first commercial markets at the Los Angeles Auto Show on Wednesday December 2nd.
Clearly, Southern California will be one of those places, which comes as no surprise considering the state&#8217;s long track record and interest in electric vehicles.  It was after all [...]]]></description>
		<wfw:commentRss>http://gm-volt.com/2009/11/28/chevy-volt-la-blitz-underway-follow-gm-volt-on-twitter-gmvolt/feed/</wfw:commentRss>
		<slash:comments>80</slash:comments>
		</item>
		<item>
		<title>Op-Ed:  GM Offers 60 Day Money Back Guarantee, 80s Style</title>
		<link>http://gm-volt.com/2009/09/11/op-ed-gm-introduces-the-satisfaction-guaranteed-program-80s-styleand-another-media-site-is-born/</link>
		<comments>http://gm-volt.com/2009/09/11/op-ed-gm-introduces-the-satisfaction-guaranteed-program-80s-styleand-another-media-site-is-born/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 13:54:37 +0000</pubDate>
		<dc:creator>Statik</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Op-ed]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=1837</guid>
		<description><![CDATA[


Looking to bolster sales in a post CFC (Cash for Clunkers) world, GM launched a new campaign entitled &#8220;May the Best Car Win,&#8221; led by a 60 day &#8216;Satisfaction Guaranteed&#8217; promotion, designed to bring more buyers into their showrooms.
Beginning September 14th, the premise is straight forward: you buy a GM [...]]]></description>
		<wfw:commentRss>http://gm-volt.com/2009/09/11/op-ed-gm-introduces-the-satisfaction-guaranteed-program-80s-styleand-another-media-site-is-born/feed/</wfw:commentRss>
		<slash:comments>238</slash:comments>
		</item>
		<item>
		<title>What is 230?</title>
		<link>http://gm-volt.com/2009/08/08/what-is-230/</link>
		<comments>http://gm-volt.com/2009/08/08/what-is-230/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 13:20:21 +0000</pubDate>
		<dc:creator>Lyle</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://gm-volt.com/?p=1790</guid>
		<description><![CDATA[


A mysterious viral advertising campaign has surfaced on television and the Internet this week, which has been further amplified over the blogosphere.  In fact, flickr, facebook , YouTube, and blog sites have surface around it.
A simple green background shows the number 230, with a winking electric outlet instead of the [...]]]></description>
		<wfw:commentRss>http://gm-volt.com/2009/08/08/what-is-230/feed/</wfw:commentRss>
		<slash:comments>278</slash:comments>
		</item>
	</channel>
</rss>
