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Archive for the 'Advertising' Category

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Op-Ed: GM Offers 60 Day Money Back Guarantee, 80s Style

September 11th, 2009 | Posted in: Advertising, Op-ed with 238 Comments

Looking to bolster sales in a post CFC (Cash for Clunkers) world, GM launched a new campaign entitled “May the Best Car Win,” led by a 60 day ‘Satisfaction Guaranteed’ promotion, designed to bring more buyers into their showrooms.
Beginning September 14th, the premise is straight forward: you buy a GM car; you later decide it [...]

Posted by: Statik with 238 Comments

What is 230?

August 8th, 2009 | Posted in: Advertising, Efficiency, Marketing with 278 Comments

A mysterious viral advertising campaign has surfaced on television and the Internet this week, which has been further amplified over the blogosphere.  In fact, flickr, facebook , YouTube, and blog sites have surface around it.
A simple green background shows the number 230, with a winking electric outlet instead of the zero. Below is the [...]

Posted by: Lyle with 278 Comments

Chevy Volt Jingle

May 12th, 2009 | Posted in: Advertising with 163 Comments

Yes I know Bob Lutz sold all his GM stock and GM is considering moving out of its Detroit headquarters, and faces highly probable bankruptcy in less than three weeks, but how about some music?
Singer/Songwriter Sarah Spiegel (shown above) wrote me to hear a Chevy Volt jingle she produced. Sarah was a national spokesperson [...]

Posted by: Lyle with 163 Comments

Video: GM Airs Chevy Volt Ad During the Olympics

August 11th, 2008 | Posted in: Advertising, Video with 135 Comments

One of the major missions of this site has been to spread the word about the Chevy Volt.  The idea is the more people that know about it, the more people will see it as a great solution.
Also the more people we can demonstrate to GM as wanting the car, the more likely they will [...]

Posted by: Lyle with 135 Comments

GM Says Goodbye to Oil and Hello to Hydrogen

June 11th, 2008 | Posted in: Advertising, Fuel, Hydrogen with 260 Comments

GM is about to launch a new corporate advertising campaign, beginning with a commercial to be aired on June 22 during NBCs Meet the Press.
The TV commercial will apparently begin with the following Dear John letter from GM:
“Dear Oil,
We’ve had this great relationship for many years. We think we will both be a lot happier [...]

Posted by: Lyle with 260 Comments

Chevy Volt on the NBC Nightly News With Brian Williams

May 27th, 2008 | Posted in: Advertising, Public Opinion with 148 Comments

Considering the current national gas and oil price crisis, media outlets can’t seem to discuss the topic enough. This has led to a break for GM and the Chevy Volt. As readers here have pointed out, the Volt was featured on a segment on tonight’s broadcast of the NBC Nightly news.
View it here.
Neilson [...]

Posted by: Lyle with 148 Comments

GM to be Exclusive Auto Sponsor For Environmental TV Channel

May 22nd, 2008 | Posted in: Advertising with 47 Comments

Discovery Channel’s “Planet Green” is a 24-hour eco-lifestyle channel that is set to launch on June 4th. In their own word’s it aims to be “your user’s guide to living mindfully on this big blue marble we all call home.” Discovery plans it to be a television network with a “robust” online presence.
It [...]

Posted by: Lyle with 47 Comments

Error in Motor Trend Magazine’s Plug-in VUE Advertisement Section

March 16th, 2008 | Posted in: Advertising, PHEV with 50 Comments

One of our readers pointed out an ad the other day in the April edition of Motor Trend in which the Saturn VUE plug-in, slated for production in 2010 is described as having a 34 mile all-electric range. That news certainly got that reader excited, and potentially many others.
This information although exiting did not match [...]

Posted by: Lyle with 50 Comments

Video: The Worst Chevy Volt TV Commercial Imaginable

February 8th, 2008 | Posted in: Advertising, Video with 45 Comments

There’s no bigger a fan of the Volt than me, and I’m happy Chevy is advertising a car that doesn’t exist yet, but couldn’t GM spend their money better than on this commercial?
There certainly have been better ones before (see post).
[UPDATE - GM sources have confirmed that this is indeed an official Chevy Volt commercial.  The [...]

Posted by: Lyle with 45 Comments

New Chevy Volt Theme Park in Disney’s Epcot Center?

November 22nd, 2007 | Posted in: Advertising, Public Opinion with 35 Comments

At the L.A. Auto Show last week, Bob Lutz announced a deal between GM and Walt Disney Productions. The entertainment company agreed to take ownership of 10 Chevy Equinox hydrogen fuel cell vehicles as part of the project driveway program. This will be an example of an experimental fleet.
Today, an article appeared suggesting [...]

Posted by: Lyle with 35 Comments

Chevy Volt TV Ad

September 15th, 2007 | Posted in: Advertising with 18 Comments

GM continues to advertise the as yet non-existent Volt heavily to help change its image from the maker of gas-guzzling trucks to the new lean green electric GM.  This is truly unprecedented, marketing a product that doesn’t even exist in prototype and is 3 years away.  Pundits say GM is taking a risk, I say [...]

Posted by: Lyle with 18 Comments

Toyota Thinks People Might Not Want Plug-in Electric Vehicles Like the Chevy Volt

August 25th, 2007 | Posted in: Advertising, PHEV, Public Opinion with 40 Comments

Bloomberg.com has published a surprising interview with Bill Reinert, national manager for advanced vehicle technology at Toyota’s U.S. unit.  He is reported to express uncertainty at what the size of the plug-in hybrid market will actually be.
He goes on to note that there is indeed much enthusiasm about plug-in hybrids right now, but is suspicious [...]

Posted by: Lyle with 40 Comments

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