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Archive for the 'Advertising' Category
Op-Ed: GM Offers 60 Day Money Back Guarantee, 80s Style
Looking to bolster sales in a post CFC (Cash for Clunkers) world, GM launched a new campaign entitled “May the Best Car Win,” led by a 60 day ‘Satisfaction Guaranteed’ promotion, designed to bring more buyers into their showrooms.
Beginning September 14th, the premise is straight forward: you buy a GM car; you later decide it [...]
What is 230?
A mysterious viral advertising campaign has surfaced on television and the Internet this week, which has been further amplified over the blogosphere. In fact, flickr, facebook , YouTube, and blog sites have surface around it.
A simple green background shows the number 230, with a winking electric outlet instead of the zero. Below is the [...]
Chevy Volt Jingle
Yes I know Bob Lutz sold all his GM stock and GM is considering moving out of its Detroit headquarters, and faces highly probable bankruptcy in less than three weeks, but how about some music?
Singer/Songwriter Sarah Spiegel (shown above) wrote me to hear a Chevy Volt jingle she produced. Sarah was a national spokesperson [...]
Video: GM Airs Chevy Volt Ad During the Olympics
One of the major missions of this site has been to spread the word about the Chevy Volt. The idea is the more people that know about it, the more people will see it as a great solution.
Also the more people we can demonstrate to GM as wanting the car, the more likely they will [...]
GM Says Goodbye to Oil and Hello to Hydrogen
GM is about to launch a new corporate advertising campaign, beginning with a commercial to be aired on June 22 during NBCs Meet the Press.
The TV commercial will apparently begin with the following Dear John letter from GM:
“Dear Oil,
We’ve had this great relationship for many years. We think we will both be a lot happier [...]
Chevy Volt on the NBC Nightly News With Brian Williams
Considering the current national gas and oil price crisis, media outlets can’t seem to discuss the topic enough. This has led to a break for GM and the Chevy Volt. As readers here have pointed out, the Volt was featured on a segment on tonight’s broadcast of the NBC Nightly news.
View it here.
Neilson [...]
GM to be Exclusive Auto Sponsor For Environmental TV Channel
Discovery Channel’s “Planet Green” is a 24-hour eco-lifestyle channel that is set to launch on June 4th. In their own word’s it aims to be “your user’s guide to living mindfully on this big blue marble we all call home.” Discovery plans it to be a television network with a “robust” online presence.
It [...]
Error in Motor Trend Magazine’s Plug-in VUE Advertisement Section
One of our readers pointed out an ad the other day in the April edition of Motor Trend in which the Saturn VUE plug-in, slated for production in 2010 is described as having a 34 mile all-electric range. That news certainly got that reader excited, and potentially many others.
This information although exiting did not match [...]
Video: The Worst Chevy Volt TV Commercial Imaginable
There’s no bigger a fan of the Volt than me, and I’m happy Chevy is advertising a car that doesn’t exist yet, but couldn’t GM spend their money better than on this commercial?
There certainly have been better ones before (see post).
[UPDATE - GM sources have confirmed that this is indeed an official Chevy Volt commercial. The [...]
New Chevy Volt Theme Park in Disney’s Epcot Center?
At the L.A. Auto Show last week, Bob Lutz announced a deal between GM and Walt Disney Productions. The entertainment company agreed to take ownership of 10 Chevy Equinox hydrogen fuel cell vehicles as part of the project driveway program. This will be an example of an experimental fleet.
Today, an article appeared suggesting [...]
Chevy Volt TV Ad
GM continues to advertise the as yet non-existent Volt heavily to help change its image from the maker of gas-guzzling trucks to the new lean green electric GM. This is truly unprecedented, marketing a product that doesn’t even exist in prototype and is 3 years away. Pundits say GM is taking a risk, I say [...]
Toyota Thinks People Might Not Want Plug-in Electric Vehicles Like the Chevy Volt
Bloomberg.com has published a surprising interview with Bill Reinert, national manager for advanced vehicle technology at Toyota’s U.S. unit. He is reported to express uncertainty at what the size of the plug-in hybrid market will actually be.
He goes on to note that there is indeed much enthusiasm about plug-in hybrids right now, but is suspicious [...]
Recent Posts
- GM Will Not Create a Line of Volt-Branded Vehicles
- Video: GM’s Rough Road Chevy Volt Testing
- Chevy Volt is the Centerpiece for Many Rapidly Emerging Industries
- GM Wins* October Sales Race; Decides to Keep Opel Citing Improved Financial Health
- One-Year Left to Volt Launch: Has the Date Slipped?
- GM’s Expectations for the Chevy Volt
- 7 Questions for Site Founder/Neurologist/NYC Marathon Runner Lyle Dennis
- Volt Chief Frank Weber Going to Opel
- GM Delays Launch of Volt’s ‘Sister’ Car, the Chevrolet Cruze
- GM CEO Says Help Needed to Achieve Mass Adoption of Electric Cars
Recent GM-Volt Forum Posts
- Chrysler dismantles electric car plans under Fiat November 7, 2009DETROIT (Reuters) - Chrysler has disbanded a team of engineers dedicated to rushing a range of electric vehicles to showrooms and dropped ambitious... […]Texas
- First Solar buys 117 MW project from solar startup Ausra November 7, 2009First Solar buys 117 MW project from solar startup Ausra: _Link_ (http://www.reuters.com/article/mergersNews/idUSN046821420091105) Given that water... […]Jason M. Hendler
- True believers swamp Fisker opening November 7, 2009True believers swamp Fisker opening _Link_ (http://www.autonews.com/article/20091106/ANA05/911069996/1137) Can you imagine what the roll-out of the... […]Jason M. Hendler
- Zero Motorcycles Announces Consumer Financing November 7, 2009Zero Motorcycles Announces Consumer Financing: _Link_ (http://www.allcarselectric.com/blog/1037942_zero-motorcycles-announces-consumer-financing) […]Jason M. Hendler
- LeRoy1974 November 6, 2009Does the Volt have a trunk in which we can put groceries or a couple of golf bags? All the photos and drawings of the Volt look like it was in an... […]LeRoy1974
- Embrace technology to turn nuclear energy into environmental solution November 6, 2009From the Seattle Times: "STEWART Brand, author of "The Whole Earth Catalog," visited Seattle last week, promoting his latest environmental manifesto... […]misslexi
- Lutz to Head Opel November 6, 2009Der Spiegel reports that Lutz is going to head up Opel: Spiegel Online(link)... […]dagwood55
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