Jun 15

Audi’s ‘Musk Have’ Billboard Ad for e-tron quattro Pokes at Tesla’s Elon Musk

 

Audi’s all-electric e-tron quattro is not expected until 2018, but the company says it is a musk have.

Not a typo, an advertisement by Audi of Berlin is being interpreted as taking a direct crack at Tesla chief Elon Musk in promoting its pending luxury performance SUV.

The company which has been making inroads toward EVs also said earlier this year it would be “the first real premium manufacturer doing a premium electric SUV.”

In 2009 Audi’s then-CEO Johan de Nysschen – now with Cadillac – mocked electric cars in calling the Chevy Volt a car for “idiots.” New management obviously has changed it tune while today de Nysschen works to overhaul a brand for a company whose product he once disparaged.

Where that leaves the Tesla Model X crossover SUV may be your next question, but fact is, it is in Tesla stores, and available for sale now.

The Model X, which in the U.S. is the first- or second-best selling EV month-after-month along with the Model S is also clearly a target Audi may hope its loyal domestic customers will avoid as they wait for the German-engineered rival.

Without its car yet for sale, Audi runs an ad naming Tesla’s CEO. Tesla, whose top-selling Model X was just named by the federal government as the safest SUV it’s tested, has not posted a billboard for it yet. Credit: m.a.x.i.m.i.l.l.i.a.n on Instagram reposted on Facebook by Audi Deutschland.

The e-tron Quattro under European testing rules is to have around 310 miles range, with a battery believed to be 95 kWh. Three electric motors propel the AWD vehicle for a total 503 horsepower, and 0-62 mph time in 4.6 seconds.

That’s not quite in the league of the Model X P100D with Ludicrous model capable of 0-62 in 3.1 seconds, but who’s counting anyway?

Audi, a part of the VW Group, is at this stage amping up excitement, promises more EVs to come along with its parent company’s pledge to bring at least 30 EVs to market by 2025 across its product lines.

SEE ALSO: Audi Rolling Out Three New All-Electric E-tron Models By 2020

Undoubtedly the company’s products are popular with luxury buyers with discerning tastes, and while some may say the pun of the billboard is just a joke, others may question the tastes of the humor.

Or, is this just another form of “disruption” that will sell Audi cars? The company paid for the prominent ad, so one might surmise it thinks so.

HybridCars.com

This entry was posted on Thursday, June 15th, 2017 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

COMMENTS: 48


  1. 1
    BAZINGA

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    Jun 15th, 2017 (6:32 am)

    I grew up in the muscle era and remember fondly how every fall my buddies and I would visit car dealerships to see the newest offering. Those HP/performance wars were a blast to witness. Just follow the path of your favorite muscle car from its first year to its demise in the 70’s. But for about 12 years or more EVERY year you saw improvements in every aspect of the cars performance envelop. For me it was the Camaro/Corvette. Just look where they are at today. All is well thank you very much. And never better.

    Maybe we will look back at this moment and say this is where the EV wars started. If true, we better fasten our seat belts as this is going to be a WILD ride.

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  2. 2
    BillR

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    Jun 15th, 2017 (6:36 am)

    Of course, Tesla could have a similar ad showing the Model S, with the caption, “We didn’t need dieselgate to convince us that electric was cool…”

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  3. 3
    Dan Petit/Petit Technical College

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    Jun 15th, 2017 (6:44 am)

    I hope they aren’t coming out with that front end.

    That is really ugly.

    You never come out with a blunt nose.

    They’d better do something about that ASAP.

    They need to fire that design team.

    Another design software problem I see.

    That is one completely ugly car!

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    jbakerjonathan

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    Jun 15th, 2017 (7:02 am)

    I’m thinking that VW is really going to jump on the electric bandwagon with both feet and is attempting to hold onto its customers. This ad is an acknowledgement of the success (and competitive threat) of Tesla Motors. Seeing as how VW is being forced to provide an electric charging infrastructure, and seeing how well TM has succeeded so far, they are figuring they may as well make some lemonade out of dieselgate and get some of this market, too. Let’s hope that GM’s “wait for it” approach to TM and the emerging electric car market doesn’t (wait for it) backfire.

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    Atlasman

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    Jun 15th, 2017 (7:26 am)

    Poor form on the part of the German automaker. Mr. Elon Musk has sufficiently demonstrated how hard asleep most of the car makers have been. I guess they don’t like it too much.

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  6. 6
    Loboc

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    Jun 15th, 2017 (7:57 am)

    This makes the X look good. Which is not a compliment. What’s up with the nose cone?

    I’ve noticed a bunch of Xs on the road here in DFW. Kind of proportionally weird. Like a Pontiac Aztek.

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    Tom

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    Jun 15th, 2017 (8:08 am)

    Time for Teslas first add

    …………..(YOU AUDI BUY A TESLA) ………😃

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  8. 8
    bro1999

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    Jun 15th, 2017 (8:21 am)

    Loboc:
    This makes the X look good. Which is not a compliment. What’s up with the nose cone?

    I’ve noticed a bunch of Xs on the road here in DFW. Kind of proportionally weird. Like a Pontiac Aztek.

    Bob Lutz said the X looks like a “loaf of bread”. I tend to agree with that statement.

    The Audi is bordering on weirdmobile with that front end.

    Now the Jaguar I-Pace….that’s easy on the eyes.

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  9. 9
    George S. Bower

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    Jun 15th, 2017 (9:29 am)

    Loboc:
    This makes the X look good. Which is not a compliment. What’s up with the nose cone?

    I’ve noticed a bunch of Xs on the road here in DFW. Kind of proportionally weird. Like a Pontiac Aztek.

    Yeh I was checking them out yesterday at the service center. They are like Barbara Striesand: Some angles they look good, some not. The rear quarter shot is the worst IMO. However I think it looks better than the Audi. I really hate that front grill.

    After my test drive yesterday I am sold on auto steer. …and the P85D is so frickin’ fast I can’t imagine ludicrous mode. I had multiple opportunities to floor it off the line yesterday. Had the front spot at multiple stop lights on Shea blvd. Had one guy in a Golf GTI next to me. He was a fading memory in my rear view mirror in an instant when the light went green.

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    Steverino

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    Jun 15th, 2017 (9:40 am)

    The Audi is bordering on weirdmobile with that front end.

    What? You don’t like a pencil eraser as the front of your car? 🙂 Still, I like it better than the gaping fish mouth look that some Japanese cars are sporting.

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  11. 11
    Mark Z

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    Jun 15th, 2017 (9:55 am)

    The e-tron Quattro and Model X look ravishing compared to Prime!

    A dark wrap of the Quattro nose cone is an easy solution for customized elegance.

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  12. 12
    Kdawg

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    Jun 15th, 2017 (10:04 am)

    Mark Z: The Audi and Model X look ravishing compared to Prime!

    And at least it’s a plug-in. Look at Toyota’s latest offering for an upright-seating/crossover-style car, the C-HR. It has all the ugliness of the Prime, but only gets 29mpg. Where is the plug-in Toyota crossover?

    http://autoweek.com/article/car-reviews/2018-toyota-c-hr-first-drive-crossover-any-other-name-still-crossover

    “If a Mini and an Evoque got together and had an angular looking baby, it would be the 2018 Toyota C-HR”

    “C-HR stands for Coupe High Rider. “High rider” is a rather loose term, however. The 2018 Toyota C-HR gets just 5.9 inches of ground clearance. A 2017 Toyota Camry has 6.1 inches of clearance. Oh, and in case you were wondering, the C-HR doesn’t get all-wheel drive, either. You can’t even get all-wheel drive in the highest trim, the XLE Premium.”

    “It’s what you can’t get in the C-HR that is puzzling. There is no navigation option, no option for additional USB ports and no Android Auto or Apple Car Play.”

    “As a result, they decided to move the rear passenger door handles to the top seam of the door, putting them well out of the reach of little hands or those of diminutive stature. While Toyota says it is targeting young families with the C-HR, kids will have a tough time reaching those rear door handles without help.”

    “The front grille still gets Toyota’s incredibly polarizing maw. As another journalist astutely pointed out, especially in white, the C-HR looks a lot like an angular version of Falcor, Atreyu’s dragon from 1984 kids movie, “The NeverEnding Story.” The rear of the C-HR gets emblazoned with a couple of protruding taillights that, unfortunately, when viewed at an angle can look a bit like a bloom of high school acne. The most striking angle, by far, is the hard side.”

    “From the back seat, however, the C-HR is cramped and coffinlike, at best. The design of the rear window feels like something out of a 1970s-era airplane. To see out of it, you need to simultaneously lean forward and sit bolt upright. The rear door panel sits so high on the rear passenger seat that, even at 5-foot-7, I had a hard time seeing out the window. Children in car seats would fare far worse. Sitting in the back of the C-HR can encourage car sickness if your passengers are prone to it because there’s no sightline to either the windshield or out the side window. It’s a lot like being confined in a submarine, and the C-HR doesn’t come with an optional sunroof, so it feels even more casketlike.”

    “Even in sport mode where the throttle is marginally more responsive, the little C-HR feels sluggish in getting to highway speeds. A leather-wrapped multifunction steering wheel lets you toggle through drive settings like eco, comfort and sport. Eco is like being stuck in deep mud. Comfort is fine for short jaunts in traffic around town. Sport is merely a suggestion of performance. Think of it like someone blowing in your ear to simulate speed.”

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  13. 13
    James

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    Jun 15th, 2017 (10:28 am)

    Tom:
    Time for Teslas first add

    …………..(YOU AUDI BUY A TESLA) ………😃

    Or,

    “Tesla is an Innie….an’

    You’re just an Audi”

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  14. 14
    James

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    Jun 15th, 2017 (10:34 am)

    Audi is using the promise of an eTron 2 row crossover that will undoubtedly retail for +$70,000 and isn’t out yet – to toss threats at Tesla’s 3 row crossover that is faster and available now…..Wow, Tesla should be scared!

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  15. 15
    Steve

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    Jun 15th, 2017 (10:35 am)

    They’ve got to do better than a bad pun and ugly car to impress me.

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  16. 16
    James

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    Jun 15th, 2017 (11:05 am)

    Kdawg,

    Just a thought re: yesterday’s brain vs AI discussion.

    No human has ever a constructed a camera that is remotely as fast and effective as tbe human eye. Just think, the human brain uses it’s senses, aural abilities and vision systems in concert. Processing all this with memory and logic. Humans can be distracted or impaired, but rarely do humans get hacked, hijacked or get the blue screen of death.

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  17. 17
    Tall Pete

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    Jun 15th, 2017 (12:09 pm)

    I don’t get that ad strategy. Why in the world would you want to draw attention to your famous competitor who is ready to sell cars to the market, some are already on the road, when your own car is still a year away ?

    Usually, when you compare your product with the competition, you make sure that your product will stand out and people will consider buying what you sell.

    Here, they have nothing to sell yet. And they bring attention to the competition that can sell something. I understand they want the buyers to wait a year for their car to show up, but still they didn’t have to mention the CEO of the other company in the ad to accomplish that.

    Strange.

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  18. 18
    Mark Z

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    Jun 15th, 2017 (12:10 pm)

    James,

    Then why do we need instant replay during sporting events?

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  19. 19
    American First

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    Jun 15th, 2017 (12:22 pm)

    I have nothing to say about the Audi cars, but I found some good news for Cadillac fans who are waiting for another plug-in: the XT4 –
    “The latest set of spy photos reveal an extra fuel cap hidden on the front left fender, which is likely where a charging port is located.”

    http://www.autoguide.com/auto-news/2017/06/cadillac-xt4-spy-photos-hint-at-plug-in-hybrid-powertrain.html

    This may be the upgrade that many Chevy Volt owners are expecting, being it a crossover and smaller than the XT5, but maybe a bit larger than the Chevy Bolt EV. Another site posted: “The XT4 is likely to borrow its basic structure from the just-released 2018 Chevrolet Equinox and the new GMC Terrain. ” And this is the size many are waiting for.

    Edit: Here is another article:
    https://www.autoindustriya.com/auto-industry-news/spied-cadillac-expands-suv-range-with-xt4-compact-crossover.html

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  20. 20
    American First

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    Jun 15th, 2017 (12:27 pm)

    Mark Z:
    James,

    Then why do we need instant replay during sporting events?

    I agree. We may have excellent senses developed hundreds of thousands of years by Nature, but not for automobile driving. So we need technology to help us. As we get older, we need all the help possible. If someone here believes that our brains are superior, why do they still use calculators and computers? Can you calculate square roots in your head? I can! Yet I still use computers for other items, including keeping my monthly budget and help me manage my income and all my bills.

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  21. 21
    American First

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    Jun 15th, 2017 (12:48 pm)

    James:
    Kdawg,

    Just a thought re: yesterday’s brain vs AI discussion.

    No human has ever a constructed a camera that is remotely as fast and effective as tbe human eye. Just think, the human brain uses it’s senses, aural abilities and vision systems in concert. Processing all this with memory and logic. Humanscan be distracted or impaired, but rarely do humans get hacked, hijacked or get the blue screen of death.

    Your post made me laugh because your last line is obviously not correct. Humans do get hacked chemically (drugged), and hijacked (kidnapped). As for the BSOD, just cover the victim’s head with a blue bag.

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  22. 22
    Jackson

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    Jun 15th, 2017 (12:57 pm)

    American First,

    Cars are anthropomorphic to maximize human acuity and psychology. Sit facing front, looking through the largest pane of glass. Horn facing front to inform another driver’s blind spots. The fronts of the cars even have two headlight “eyes” and a grille “mouth.” Beauty for the eye of the beholder.

    Will the seats of a future all-autonomous car face inwards? Will a blank front look like the back? How big will the windows be? We’re facing a whole new paradigm: car as soulless transportation appliance.

    Those of you who enjoy driving will find yourselves in pigs that never exceed the speed limit, have suspensions optimized for passenger comfort only, and a driving program favoring efficiency. Wave bye-bye Mr. Rear-wheel-drive-is-better. It’ll be irrelevant.

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  23. 23
    Kdawg

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    Jun 15th, 2017 (12:59 pm)

    James: No human has ever a constructed a camera that is remotely as fast and effective as tbe human eye.

    Humans can only process at 60fps. My cell phone camera can do 1000fps.
    Cameras can also see infrared. My eyes can’t do that.
    Cameras can also see 360 degrees around the car. I’m limited to my windows w/blindspots.

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  24. 24
    Jackson

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    Jun 15th, 2017 (1:07 pm)

    James: the blue screen of death.

    Oh, the horror of Microsoft Car:

    “Activate brakes? Yes/No”

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  25. 25
    Kdawg

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    Jun 15th, 2017 (1:12 pm)

    James,

    Here’s a good vid on the limitations of human vision.

    http://gizmodo.com/what-is-the-resolution-of-the-human-eye-1541242269

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  26. 26
    Jackson

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    Jun 15th, 2017 (1:16 pm)

    Dan Petit/Petit Technical College: I hope they aren’t coming out with that front end.
    That is really ugly.

    Loboc: What’s up with the nose cone?

    The blunt or unbroken front may become part of the design language of electrics. The difference between the Soul EV and the ICE model? A blank panel in the middle of the grille. Have you seen the fronts of the new S and model 3? Then there’s the LEAF. Having said that, any convention can be done well or poorly; but what’s stylish builds on the past. The EV has very little of that.

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  27. 27
    Jackson

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    Jun 15th, 2017 (1:35 pm)

    Kdawg: Humans can only process at 60fps.My cell phone camera can do 1000fps.
    Cameras can also see infrared.My eyes can’t do that.
    Cameras can also see 360 degrees around the car.I’m limited to my windows w/blindspots.

    Kdawg:

    Here’s a good vid on the limitations of human vision.

    http://gizmodo.com/what-is-the-resolution-of-the-human-eye-1541242269

    You need overwhelming sensor advantages to compensate for the shortcomings of software.

    We’ve seen technology catch up with science fiction, but at every turn AI has proved too limited for true intelligence. As my Mother would have said, “they don’t even have a sense of humor.” At best we may find that a truly autonomous car will have a different kind of intelligence; it’s compatibility with a human’s yet to be seen. Will an AI reason that it’s better to crash itself than hit two other cars in a pinch? Unexpected. Will it “decide” to arrive at the wrong destination because the human is probably mistaken (like auto-correct on a phone’s text application)? Unexpected. Will it always be more willing to take you to places that are most popular (like Search)? How hard will it be to contradict the machine’s “experience” of your established patterns?

    The more I get frustrated by my smart phone, the more I dread the truly autonomous vehicle; and not only because of safety issues. Assuming the technology works perfectly, there are still personal and societal issues that aren’t being considered.

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  28. 28
    Loboc

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    Jun 15th, 2017 (1:51 pm)

    American First: Your post made me laugh because your last line is obviously not correct. Humans do get hacked chemically (drugged), and hijacked (kidnapped). As for the BSOD, just cover the victim’s head with a blue bag.

    And social engineering. All ya gotta do is engage a human and ask them questions. Especially drunk humans. A hacker can end up with enough information to drain their accounts.

    Jackson: AI has proved too limited for true intelligence.

    You’re talking narrow AI designed for a specific task. General AI (such as DeepMind) are way different. Slide Rule => iPhone => AI. Totally different at each giant leap.

    I don’t believe that sentience or intelligence (or humor) are required to successfully drive a car. If a human can handle all the variables at 200mph, a machine should be able to do so as well. Giant GPUs for the win! (Nvidia)

    The one thing that machines have greater than humans is the network. With networking, cars can instantly share information. Humans need to read a screen or other very slow input from the ‘net. Car interfaces are thousands of times faster.

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  29. 29
    Kdawg

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    Jun 15th, 2017 (2:33 pm)

    Jackson: You need overwhelming sensor advantages to compensate for the shortcomings of software.

    Given that the hardware is better, you are now talking about processing the data, massive amounts of data. I don’t know if you watched the video I posted late yesterday to James, but it shows how deep-learning algorithms are actually better (and much faster) than humans at processing data, including image recognition.

    So with a camera system, we have more data than what a human eye can capture, and we have the ability to process it better. Assuming they get the algorithms correct, which is what everyone is working on.

    Here’s the traffic sign recognition benchmark that was done in Germany, in 2011. We’ve come a long way from 2011, and even then 2 groups did better than human level.
    http://benchmark.ini.rub.de/?section=gtsrb&subsection=results

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  30. 30
    Jackson

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    Jun 15th, 2017 (2:58 pm)

    First, you throw sensors at it. Then, you throw processor power at it. I have no doubt they can process all those pixels. How are they at using the resulting information? Where is their higher-level judgement? How well will they satisfy the needs of real people, day in and day out? I don’t see how you can be so certain from what has been done so far. You two seem to be staking everything on faith, in spite of the long history of technological development which encounters unexpected obstacles.

    The driver-assistance systems we see today are steps in the direction of full autonomy; but no one really knows how long the journey will be, or even if we’ll much like the destination.

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  31. 31
    Loboc

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    Jun 15th, 2017 (3:48 pm)

    Kdawg: Look at Toyota’s latest offering for an upright-seating/crossover-style car, the C-HR.

    There was a C-HR commercial on Fox News this morning. WOW! that thing is just goofy looking.

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  32. 32
    Loboc

     

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    Jun 15th, 2017 (4:13 pm)

    Jackson: The driver-assistance systems we see today are steps in the direction of full autonomy

    No they’re not. They are completely different. Driver-assist features can never morph into full autonomy any more than anti-lock brakes can. Different problem. Different solution.

    Tesla is on the wrong track. They will dump AP2 eventually since it can never be fully autonomous. It may be able to do enough driver-assist to SEEM like autonomy, but, it won’t be.

    The ONLY way to get to full autonomy is to completely forget about these half-way systems. That’s exactly what GM, Apple and Google are doing. Starting from the clean-sheet goal and building the systems to meet that design goal.

    OT
    BTW. Saw an article today that Toyota is using Watson-based commercials behind weather apps to do fully interactive ads. Cooler stuff than I thought Toyota was capable of doing.

    http://www.thedrum.com/news/2017/06/15/toyota-uses-cognitive-ads-watson-introduce-the-prius-prime

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  33. 33
    Loboc

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    Jun 15th, 2017 (4:21 pm)

    American First: plug-in: the XT4 –
    “The latest set of spy photos reveal an extra fuel cap hidden on the front left fender, which is likely where a charging port is located.”

    Woo Hoo!!. And an XT3 based on Bolt please.

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  34. 34
    Kdawg

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    Jun 15th, 2017 (4:23 pm)

    Loboc: There was a C-HR commercial on Fox News this morning.

    I’m seeing them non-stop by me. I never see a Prius Prime ad.

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  35. 35
    Jackson

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    Jun 15th, 2017 (4:57 pm)

    Loboc: No they’re not. They are completely different. Driver-assist features can never morph into full autonomy any more than anti-lock brakes can. Different problem. Different solution.

    Driver assist has cameras. Full autonomy needs cameras. Driver assist needs to apply the brakes by itself. Full autonomy needs to apply the brakes by itself. Super cruise needs to find lane markings, and turn the steering by itself. So does autonomy. Driver assistance needs onboard computers capable of processing sensor inputs to generate an appropriate output. Autonomy …

    Now, you’re just being an annoying “againster;” arguing for it’s own sake, not discussing. I said they were steps in that direction, and they are. They’re also how people will be gradually eased into it.

    Careful, or you’ll become as obsessed as John-boy.

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  36. 36
    IndyFlick

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    Jun 15th, 2017 (5:04 pm)

    Audi spent at most $3,000US for a billboard ad placed outside their Berlin showroom. They then ensure it gets covered all over social media and on every EV website. The news here is that Audi just achieved the best advertising ROI in EV history!

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  37. 37
    James

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    Jun 15th, 2017 (5:08 pm)

    Kdawg: Humans can only process at 60fps.My cell phone camera can do 1000fps.
    Cameras can also see infrared.My eyes can’t do that.
    Cameras can also see 360 degrees around the car.I’m limited to my windows w/blindspots.

    As one who has no lenses in his eyes, I can attest that those numbers don’t mean anything.

    My entire life I have been fascinated by the fact that the human eye working with our brain can focus on an object on the horizon and refocus on a book in front of us in milleseconds. No camera on earth can do that, even after all the years cameras have been in existence. Now take your gaze from that book and look back to the horizon and back at the book. We take these processes for granted, but no DSLR on the market today can even touch that.

    Our human video camera has optic nerves that obscure the middle portion of our retina. This means we all should see two dots in front of everything we observe. We also have this issue of focal point. Being that our vision is in stereo, not only do our eyes have to find a focal range during aforementioned focusing and calculating of depth of field, but our brains also have to factor in that big object called our nose. These problems are “filled in” by our brain, essentially filling in those spaces using the information our processor gains from the image surrounding those gaps! Just think
    about how amazing our brain is!

    We don’t have 360 degree eyes – or eyes on the backs of our heads, but we don’t need them. Why? Because each eye has a set of intrinsic ocular and extraocular muscles controlling internal and external eye function. The strength of these muscles is off the charts and the speed they operate in conjunction with our eye’s other neural and internal components is pointedly awesome. While self-cleaning constantly with lightning speed as we blink, our camera mount ( head and neck with all associated muscles ) reacts in concert to what our brain signals on demand, no need for 8-12 eyes surrounding our bodies.

    The reason many of us take these functions for granted are many, but mostly because they just work. Like breathing, you don’t think about it much or at all – ever. You look to your far left and
    your brain gets instant feedback, and I mean instant. We don’t take into account that depth of field,
    light density and even temperature are being handled. Even the fact that we see everything upside down, and our brain processor turns every image “right side up” is missed! We don’t have to know it, it just works. Imagine how surprised I was at 12 years old when I saw Christmas tree lights upside down and magnified inside my eyes, with the vitreous fluid wherever my eyelid would smear it over my cornea! Then it was explained to me that I have a rare syndrome in which I see that signal before the brain turns it “upright”! And the light refracts back to my retina the way our brain actually sees it!

    When a man-made camera can work in any temperature, light and situation as fast as the human mind thinks, get back to me because I want one of those, STAT!

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    James

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    Jun 15th, 2017 (5:26 pm)

    American First: Your post made me laugh because your last line is obviously not correct. Humans do get hacked chemically (drugged), and hijacked (kidnapped). As for the BSOD, just cover the victim’s head with a blue bag.

    So you’re saying we humans will be kidnapped, drugged and knocked out more than processors and electronic components?

    Still, the autonomous drive utopian theory says it’s accepted and OK that autonomous cars will be involved in death, injury and property damage cases – just less than humans do!

    You just don’t see the forest for all of those darn trees! You see, legally EVEN ONE case where personal injury, death and/or property damage occurs will result in a court case. There will be people who’se loved ones are affected. It seems you think we will all be mandated by government to accept these losses as, “better than when you were in control of your own machine”. That won’t fly.
    There has to be culpability.

    No law will be voted upon by the public that gives away our rights at such a basic level. “Oh, that car’s computer blacked out and killed your child – OH WELL, all within the law!”…Never.

    Nor will there ever be enough failsafes to prove it will never happen. Man-made means flawed. So many things can go wrong. It’s just fantasy.

    Truth be told, we all seem to watch far too much sci-fi.

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    Jun 15th, 2017 (6:06 pm)

    James: So you’re saying we humans will be kidnapped, drugged and knocked out more than processors and electronic components?

    YES! All of that has been done since humans left the caves. Even the Bible has stories of humans that suffered all those conditions. The very first drunk was Noah.

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    Dave G

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    Jun 15th, 2017 (6:21 pm)

    Jackson: Cars are anthropomorphic to maximize human acuity and psychology. Sit facing front, looking through the largest pane of glass. Horn facing front to inform another driver’s blind spots. The fronts of the cars even have two headlight “eyes” and a grille “mouth.” Beauty for the eye of the beholder.

    Well said, +1

    I’ll go even further. Psychologically, the car represents our last bastion of freedom and power. You’re in total control. You can go anywhere, anytime. Our cars become extensions of ourselves. In our modern lifestyle, few things can compete with that.

    This is why I think autonomous cars are somewhat of a fad. Psychologically, autonomous cars take away that last piece of freedom and control. I’m sure many people will fight it.

    Also, there will always be times where the driver needs to be in control. For example, if you’re driving off-road, or if you’re not quite sure of your exact destination until you see it, or if you’re driving in a blizzard, and no lines on the road are visible…

    I’m sure there are many other cases where the driver needs to be in control. So I’m fairly sure future cars will have the same configuration as today, with a driver’s seat facing forward through a windshield, etc.

    For long, boring freeway trips, I suspect autonomous mode will become somewhat popular, like cruise control is today. But still, many people today never use cruise control, even on long trips with little traffic. They want to be in control.

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    Jun 15th, 2017 (10:35 pm)

    James: no need for 8-12 eyes surrounding our bodies.

    Except when there’s a car in a blind spot, or a pole you backed into because you didn’t see it, or when…. etc.

    James: As one who has no lenses in his eyes, I can attest that those numbers don’t mean anything.

    I don’t see how not having lenses in your eyes allows you to disregard all 3 of my points.

    James: Being that our vision is in stereo

    Good vision systems will not be limited by stereoscopic vision. They can incorporate as many cameras as they want, then throw in LIDAR and sonar overlays.

    James: These problems are “filled in” by our brain, essentially filling in those spaces using the information our processor gains from the image surrounding those gaps! Just think
    about how amazing our brain is!

    This is actually a bad thing when it comes to humans making decisions. The brain is easily fooled by many different methods. There’s even a group of people that make a living off this fact. They’re called magicians.

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    Mark Z

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    Jun 15th, 2017 (10:43 pm)

    Loboc: Tesla is on the wrong track. They will dump AP2 eventually since it can never be fully autonomous.

    Many buyers bought the computing power for full autonomy. All it takes is the autonomous software. Maybe the new software will be called “AID” for Artificial Intellegence Driving.

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    Jun 15th, 2017 (11:01 pm)

    James: My entire life I have been fascinated by the fact that the human eye working with our brain can focus on an object on the horizon and refocus on a book in front of us in milleseconds. No camera on earth can do that, even after all the years cameras have been in existence.

    The accommodation reflex of a young healthy eye is 350msec. It gets worse with age/disease/etc. You can buy a camera now that will focus in 50msec. That’s 7 times faster.

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    Tim Shevlin

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    Jun 16th, 2017 (2:44 am)

    Kdawg: I’m seeing them non-stop by me.I never see a Prius Prime ad.

    What’s with the C-HR? Simple. Toyota simply cannot resist observing another car company’s new idea without rushing out their own Japanese copy with the expressed aim of bludgeoning the upstart competitor with a market- dominating entry in that slot. The C-HR is Toyota’s answer to the Hyundai Veloster, another goofy-looking but largely original marketing exercise.

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    Jun 16th, 2017 (3:44 am)

    Kdawg: The accommodation reflex of a young healthy eye is 350msec.It gets worse with age/disease/etc.You can buy a camera now that will focus in 50msec.That’s 7 times faster.

    I’m not here to win a debate on minutae. I’m sure NASA has cameras in satellites and space telescopes that also make claims of superiority to the human eye. What I know is that our biosystems are bordering on if not absolutely miraculous in their execution and scope of use. Most fascinating to me is the complexities and reliability of use. The mix of speed and adaptation is phenomenal.

    Surely also, for a sum one may be able to purchase a camera that claims it excels in one area, not the full suite of capabilities of the eye. Reread that article I linked to yesterday. It said while supercomputers can perform a single task much faster than a human brain, the brain wins by a landslide by linking neural pathways in parallel. This is the reason mankind is going biochemical computing and/or designing supercomputers to emulate that computing structure the brain uses to link functions together. We are far off from this future where computers can process enough data at brain speeds to accomplish what a healthy human can for such a task.

    Many animals have adapted super hearing or super long distance or night vision. The combination of attributes humans possess allow for the driving task to be carried out very well up into the age of 80s to mid nineties. Autonomous systems like Tesla’s seems about level with a 95 year old man. Capabilities that Elon says are safer than the aggregate of humans on earth today. Sure…..maybe…..if you factor in drunk, sleepy, distracted and honored citizens, I guess.

    Here in Washington where marijuana is legal you see a few slow pokes. The drug has them hyper paranoid and driving under the posted speed limit and being over cautious in there maneuvers.

    Once again, no matter. Still, you Can’t get past the culpability factor. A guy says, “I was high or drunk so I switched my car to auto mode which makes me less culpable when my car hit the school children in the heavy rain”. Do you honestly believe that would be a good defense?

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    Jun 16th, 2017 (9:13 am)

    James,

    I’ll let the lawyers sort out the finger pointing. I’m speaking towards the technology. People like to say “never”, but it’s really just a matter of time. Computers are already super-human in so many areas, and eventually driving will be another one. The debate is the timeline for this to occur. I think many are more optimistic than me on this. I see a lot of edge-cases that need to be tackled, but for the normal driving patterns, or some gray area in between, I’d agree w/a lot of others who give the cliche 5 to 10 years.

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    Jun 16th, 2017 (9:50 am)

    James,

    I find that turning on AP does increase my speed. Retirees tend to relax and drive at a pleasant pace. AP gets the vehicle moving and provides a reference for other cars to compare. More than once, speeders zoom up to the Tesla and then realize how fast they are speeding.

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    Jun 19th, 2017 (1:59 am)

    Okay Audi. Where do I change it???? Hmmmmmm? That’s where Tesla is years ahead of you. That’s why they can sell otherwise unrealiable cars for $70,000 to $140,000+.

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