Feb 14

New Volt commercial explains a simple concept

 

Has Chevrolet been outgunned? Its Volt commercials have been criticized as inadequate, but aside from that, how many critics have pumped out far more against GM and its E-REV?

GM has had to face everyone from the indifferent, uninformed, misinformed, and outright malicious.

 

Now Chevrolet has a new 30-second spot as it continues trying to get the message out about what the car can do.

This is not to say anyone needs to understand the mechanics of it, but even understanding that this is a car that, 1) runs for 38 miles more or less on electricity until the battery runs out, and 2) has also a gas generator that seamlessly takes over.

According to Volt media representative Michelle Malcho, who I spoke with in January, simply explaining things along these lines and other fundamental aspects of the Volt have somehow been difficult to some would-be consumers.

Would-be (adult) buyers don’t just don’t get it. Chevy’s latest advertisement avoids suggesting anything so blunt, and instead has a dad explain a simple message so that a child can understand.

Oh, and by the way, if you are a grownup and you did know either, well there you are.

But maybe it is not only consumers’ fault that as Chevrolet observes, a lot of people simply do not understand what the Volt can do for them.

Some have heard false things from other sources leading them to shy away from the Volt without even knowing if the Volt would make sense for their lives and budget.


Just one example of negative reporting. — Autoblog Green found and posted this one just recently.

In addition to Fox News, a laundry list of other critics have been very vocal against various aspects of the Volt.

The ad plays on at least one misconception that yet persists that the Volt might be a pure EV and unclear to the uninitiated is that it has the “range extender.”

As people following this space generally know, the Volt has been the subject of very little love in some circles since it launched over three years ago.

Critics have confused or blurred the positive benefits while playing up the negative sides.


A simple message: Chevrolet’s latest commercial

At the same time, the Volt enjoys a fan base who say they drive an average 900 miles between filling up its 9-gallon tank – 100 mpg average with the battery helping boost the average, and electricity costs a fraction of gas.

And, yes the Volt takes premium gas, but staying in the EV zone for the most part means the gas need not be burned.

The idea according to those who do like the car is it’s a right-sized battery to do the average daily driving distance studies showed a good three-quarters of Americans need.

If they want to go visit grandma several states away, or otherwise take a longer trip, they may still get mpg in the mid 30s or better in real-world highway driving. The EPA rates it at 37 mpg combined on gas only, not factoring the battery assist.

Off-Topic:

You probably heard about the sinkhole that swallowed eight classic Corvettes alive and which GM is now fixing? Security camera footage follows:

 

Random entertainment:

Also, as we are so immersed in today’s automotive world, here is 1957 footage from The Old Motor of a bygone era for your general interest:

This entry was posted on Friday, February 14th, 2014 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

COMMENTS: 131


  1. 1
    Mark Z

    +11

     

    Vote -1 Vote +1

    Mark Z
     Says

     

    Feb 14th, 2014 (7:19 am)

    Chevy does have additional Volt ads on their website. http://www.chevrolet.com/volt-electric-car/videos.html The more recent Volt ads seem to be missing on YouTube.

    There is good information to be found to counteract the false Fox facts. 50% less battery life in the Cold? Explain that to the successful Tesla Coast to Coast Rally team driving in sub zero weather!

    Have a happy Valentine’s Day and enjoy driving your Volt or visiting a Chevy dealer to buy or lease one!


  2. 2
    James McQuaid

    +11

     

    Vote -1 Vote +1

    James McQuaid
     Says

     

    Feb 14th, 2014 (7:35 am)

    Hey Jeff, I enjoyed the old footage of driving about Los Angeles :)


  3. 3
    James McQuaid

    +5

     

    Vote -1 Vote +1

    James McQuaid
     Says

     

    Feb 14th, 2014 (8:04 am)

    When I initially watched “The New Paperwork”, my reaction was “What The What?”, but now I have it figured:

    This was originally developed by the ad agency for Charmin. When the toilet paper company didn’t want it, they simply pitched it to G.M.


  4. 4
    Scott Kissinger

    +4

     

    Vote -1 Vote +1

    Scott Kissinger
     Says

     

    Feb 14th, 2014 (8:28 am)

    The embedded video was wrong.

    The YouTube channel for Chevrolet has the ad this article references with the dad explaining to his son.

    http://youtu.be/0nbk66tg1IQ


  5. 5
    joe

    +11

     

    Vote -1 Vote +1

    joe
     Says

     

    Feb 14th, 2014 (8:38 am)

    And that is why I don’t watch Fox News. Fair and balance is a joke.


  6. 6
    Mark

    +5

     

    Vote -1 Vote +1

    Mark
     Says

     

    Feb 14th, 2014 (9:03 am)

    GM needs to take a page out of the tesla book on marketing. That’s the one describing how, without spending a dime on tv or print ads tesla uses an young steve jobs like evangelist (Elon) backed by a young hipster sales team to brew up sales by going on the offensive against big gas guzzlers, big thank you for smoking lobby groups, and established profit first business practices.

    Call him/her the VP of green transportation.

    Just an idea….


  7. 7
    Jeff Cobb

    +17

     

    Vote -1 Vote +1

    Jeff Cobb
     Says

     

    Feb 14th, 2014 (9:08 am)

    My apologies everyone — somehow the video was switched while I made the embed.

    The Chevy commercial is in place.

    Have a great weekend.


  8. 8
    kdawg

    +5

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (9:26 am)

    Here’s the YT description of the Chevrolet ad from the article above

    “Although the world around us is changing, our values stay the same. From those precious family memories to getting creative with paper. This is #TheNew Paperwork. What’s #TheNew to you?”

    I believe this is a line of ads from Chevrolet branding themselves as “New” probably trying to shake off any misconceptions from the past and bailouts/government motors/etc.

    Here’s another ad called “#TheNewWorld”

    http://www.marketmenot.com/chevy-the-new-world-commercial/


  9. 9
    DonC

    +9

     

    Vote -1 Vote +1

    DonC
     Says

     

    Feb 14th, 2014 (9:31 am)

    This ad is good. Thank God no “More Car Than Electric” is sight!

    Can’t compete with the ad for the ELR though. That ad is great. This one is good. I just can’t believe how many people miss the humor in the ELR ad (probably lazy Frenchmen – LOL). Hopefully they won’t miss the humor in this one.

    Fox News is just the propaganda arm of the Republican Party. Boring and ridiculous. I don’t even bother watch clips any more. For news young people turn to Comedy Central where they have comedians playing at reporting the news. Sadly these shows are more informative. Happily they are FAR MORE entertaining.


  10. 10
    kdawg

    +4

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (9:33 am)

    Jeff Cobb: My apologies everyone — somehow the video was switched while I made the embed.
    The Chevy commercial is in place.

    LOL.. after I posted my response to the first one. Doh!


  11. 11
    kdawg

    +7

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (9:36 am)

    DonC: This ad is good. Thank God no “More Car Than Electric” is sight!
    Can’t compete with the ad for the ELR though. That ad is great. This one is good. I just can’t believe how many people miss the humor in the ELR ad (probably lazy Frenchmen – LOL). Hopefully they won’t miss the humor in this one.

    I did like the ELR ad. However my favorite is still this Spark EV ad of it zipping faster than the eyes can see.

    http://youtu.be/bYlToxn9Mhs

    SparkEVCommercial_zps7e7af321.jpg


  12. 12
    Dave - Phoenix

    +5

     

    Vote -1 Vote +1

    Dave - Phoenix
     Says

     

    Feb 14th, 2014 (9:42 am)

    This is a good point.

    GM does not have enough money to put out enough positive advertising to offset the mountain of negative publicity from the anti-Obama Conservative community.


  13. 13
    'georgeBower

    +10

     

    Vote -1 Vote +1

    'georgeBower
     Says

     

    Feb 14th, 2014 (10:50 am)

    kdawg: I did like the ELR ad.However my favorite is still this Spark EV ad of it zipping faster than the eyes can see.

    I agree. The spark commercial is a good one. The “New Freedom” add not so much.

    On a positive note, the fact that GM is advertising the Volt is a good sign that they aren’t going to cancel our car very soon.


  14. 14
    Montgoss

    +4

     

    Vote -1 Vote +1

    Montgoss
     Says

     

    Feb 14th, 2014 (11:00 am)

    Mark Z: There is good information to be found to counteract the false Fox facts. 50% less battery life in the Cold?

    That claim didn’t surprise me at all. When I get in my Volt these days, it’s only predicting 21 miles from the full battery. It would be 40 – 45 miles in the summer. Even though my daily commute is less than 20 miles, I’ve been burning a LOT of gas the last few months (mostly because of that “engine running due to temperature” “feature”). I’ve burned more gas in the last 2 months than I did for the previous 2.5 years in the Volt!

    I’m thinking about my next car now. And when I look at the manufacturer’s or EPA rating for range, I assume I’ll be lucky to get half of that distance in the winter…


  15. 15
    Ziv

    +4

     

    Vote -1 Vote +1

    Ziv
     Says

     

    Feb 14th, 2014 (11:14 am)

    Don, I thought the “they take August off!” comment was directed at the Italians who are notorious for shutting the entire nation down in August. But the fact that he closed with a French quote makes me less than certain.

    DonC:
    This ad is good. Thank God no “More Car Than Electric” is sight!

    Can’t compete with the ad for the ELR though. That ad is great. This one is good. I just can’t believe how many people miss the humor in the ELR ad (probably lazy Frenchmen – LOL). Hopefully they won’t miss the humor in this one.

    Fox News is just the propaganda arm of the Republican Party. Boring and ridiculous. I don’t even bother watch clips any more. For news young people turn to Comedy Central where they have comedians playing at reporting the news. Sadly these shows are more informative. Happily they are FAR MORE entertaining.


  16. 16
    'georgeBower

    +5

     

    Vote -1 Vote +1

    'georgeBower
     Says

     

    Feb 14th, 2014 (11:30 am)

    Ziv:
    Don, I thought the “they take August off!” comment was directed at the Italians who are notorious for shutting the entire nation down in August. But the fact that he closed with a French quote makes me less than certain.

    They take off August in Germany as well.


  17. 17
    stuart22

    +14

     

    Vote -1 Vote +1

    stuart22
     Says

     

    Feb 14th, 2014 (11:46 am)

    The Volt’s split personality between electric only and gas supported range extended mode makes it extremely difficult to describe/explain in a 1 minute ad, much less one of 30 seconds.

    On top of that, there has been plenty of resistance to the Volt within the EV community, both from purists who’ve spurned its inclusion within the EV ‘club’ due to its gasoline engine, and from those who carry residual hatred of GM for the EV1 fiasco. Certain members of the green media who share this hatred have done their part in helping to perpetuate confusion and mistrust of what the Volt really is.

    Up to now, GM has kow-towed to the haters within the EV community who are quick to criticize them for saying anything slightly unfavorable to their ideal of total freedom from gasoline in their promotion of the Volt. So – we see no ads specifically talking about the horrors of range anxiety and why the Volt solves that issue; we see no ads talking specifically about the astronomically high MPG Volt owners are getting. In short, we’ve seen a lot of dancing around the true virtues of the Volt, but very little focus on anything.

    Then out of nowhere this ad surfaces, and suddenly it seems like things might be changing.

    In only 30 seconds, we learn three important things -

    1/ the Volt is electric
    2/ a gas generator keeps it going after battery dies out
    3/ owners get 900 miles on a tank of gas.

    The 900 mile remark is good, but its impact is diluted by the fact that those miles are determined by the size of the gas tank as well as the efficiency of the engine. A stronger message would have been to say ‘the average owner drives XXX miles for every gallon of gas they use’. Of course, those miles are determined by how often the car can drive electrically, but HEY! That’s precisely the main virtue of the Volt!!

    I’m hoping GM has finally decided to give the finger to the naysayers and start hammering away with selling the virtues of the Volt. Define it as electric, admit it uses gas as well and why it does, and most importantly tell how little it uses. I am convinced the most effective way to sell the split personality of the Volt is to focus on its superduper-frugal usage of gas. Let that be the lead in to heaping tons of praise and credit to all its EV capabilities and benefits which are not only responsible for its out-of-this-world gas economy, but also why its owners are among the most satisfied of all.


  18. 18
    flmark

    +7

     

    Vote -1 Vote +1

    flmark
     Says

     

    Feb 14th, 2014 (12:09 pm)

    DonC:

    Fox News is just the propaganda arm of the Republican Party. Boring and ridiculous. I don’t even bother watch clips any more. For news young people turn to Comedy Central where they have comedians playing at reporting the news. Sadly these shows are more informative. Happily they are FAR MORE entertaining.

    Absolutely! The only way I see Fox News is on The Colbert Report. The other night, Colbert did a report on O’ Reilly’s view of himself after he interviewed Obama. O’ Reilly gave the stats on how people felt about the interview. I had to laugh at the stats, as it was clear that only Fox viewers were part of the survey. Fox viewers are part of a cult that doesn’t really know that it is NOT the cross section of American that it thinks it is. Completely isolated and separated from reality.

    It simply does not pay to be stressed over the incessant, and senseless Volt negativity that spews from Fox. Those inside that sphere will never listen to reason and those in the rest of the universe find their drivel to be stomach turning. Just background noise, at best.

    —-changing thoughts…

    Here in SW FL, I have NBC Olympic coverage on for all hours. I hear the same commercials (mostly) over and over again. I now have the lyrics to the Underdog theme song memorized. I now see the background of the Malibu commercial where the guy floors the gas to get the attention of his car poolers and I ask why the engine is revving through residential neighborhoods. I continue to wonder where the Equinox driver got his tattoo. I even have the floor plan of the ELR owner’s home etched in my mind…

    …but the ONLY view of a Volt I have had on TV is a brief glimpse of a snow covered one with someone using it to haul a Christmas tree. But even in this ad, the Volt has enough snow on it that you have no idea it is a Volt. The nice ad featured in this post is nowhere to be found. There is simply no excuse for airing all these commercials DOZENS of times and not showing the Volt ad even ONCE here in SW FL.


  19. 19
    Eco_Turbo

    +3

     

    Vote -1 Vote +1

    Eco_Turbo
     Says

     

    Feb 14th, 2014 (12:09 pm)

    Loved the 50s footage. It would have been nice to have had the ambient sound too. I would have especially liked to have heard those GMC buses.


  20. 20
    stuart22

    +5

     

    Vote -1 Vote +1

    stuart22
     Says

     

    Feb 14th, 2014 (12:11 pm)

    I love that drive through smoggy Hollywood in 1957! So many cool classics on the streets. I saw a few that I’ve owned and still own. And did anyone notice the two Cadillac Eldorados parked along the street at the right at around the 3:45 mark in the video? Both 1956es, one a hardtop Seville behind a convertible Biarritz. Probably owned by some movie producers having lunch together.


  21. 21
    David Sporkin

    +5

     

    Vote -1 Vote +1

    David Sporkin
     Says

     

    Feb 14th, 2014 (12:16 pm)

    Thanks for sharing the film footage of old hollywood. Having grown up in LA it brought back memories of where my parents took us to shop, or just a bite to eat and the those beautiful death traps that we drove.


  22. 22
    kdawg

    +6

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (12:18 pm)

    Mark Z: There is good information to be found to counteract the false Fox facts. 50% less battery life in the Cold? Explain that to the successful Tesla Coast to Coast Rally team driving in sub zero weather!

    Montgoss: That claim didn’t surprise me at all. When I get in my Volt these days, it’s only predicting 21 miles from the full battery. It would be 40 – 45 miles in the summer. Even though my daily commute is less than 20 miles, I’ve been burning a LOT of gas the last few months (mostly because of that “engine running due to temperature” “feature”). I’ve burned more gas in the last 2 months than I did for the previous 2.5 years in the Volt!
    I’m thinking about my next car now. And when I look at the manufacturer’s or EPA rating for range, I assume I’ll be lucky to get half of that distance in the winter…

    I think the range loss due to temp needs to be defined better. It *could* be 50% if you have 16.5kWh battery like the Volt, because it takes X amount of kWh to heat the cabin/battery. However if you have an 85kWh battery, it will not be 50%. I think instead of percentages we should define it as kWh lost per mile due to cabin heating. There will also be range loss due to colder/denser air. Or maybe every car manufacturer should list the ranges based on different temps, for their battery cars. Tesla does this on their website with variables you can change. I wonder if this could somehow be incorporated into the EPA sticker. (yeah, i know, confuse people more, but this is pertinent information to those who know EV’s and are shopping. Others need to learn this stuff because EV’s are the future).

    Montgoss – I’m having the same experience as you. Barely burned any gas last winter. Burning a bit more this winter simply due to ERDTT. Cold weather is also one of my biggest questions for the Gen3 Tesla. I’m really trying to get a worse case scenario defined as best as possible. I need to know the limits of the car, because probably like you, we can get -25F weather.


  23. 23
    kdawg

    +3

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (12:22 pm)

    stuart22: On top of that, there has been plenty of resistance to the Volt within the EV community, both from purists who’ve spurned its inclusion within the EV ‘club’ due to its gasoline engine, and from those who carry residual hatred of GM for the EV1 fiasco.Certain members of the green media who share this hatred have done their part in helping to perpetuate confusion and mistrust of what the Volt really is.

    I wouldn’t be surprised if there wasn’t some help from anti-ev groups in general as a “divide & conquer” approach.


  24. 24
    ronr64

    +10

     

    Vote -1 Vote +1

    ronr64
     Says

     

    Feb 14th, 2014 (12:37 pm)

    Man, I think I would like that 57 Hollywood video playing non-stop in my garage….

    What GM needs to do is have a program where you can take a Volt for a week. Maybe offer it to anyone who has bought a new car in the last 5 years. This would weed out most of the joy riders. Heck maybe even some of us Volt owners could do the same to closer friends and associates. Talk all you want about the advantages of a Volt but for most people it takes a heck of a leap of faith to plunk down that much cash on something unconventional. So us early adopters maybe we got bigger, um, more sand then most, or perhaps we are just reckless. Without the fear of out of control gas prices most are just not going to take that chance on something unfamiliar. So it is up to GM and perhaps us to make it familiar.


  25. 25
    Tony Mangione

    +12

     

    Vote -1 Vote +1

    Tony Mangione
     Says

     

    Feb 14th, 2014 (12:37 pm)

    There is still so much misinformation about the Volt that it is a wonder it is selling at all. My 2014 will arrive in a month so I have become the go to F.A.Q. guy since I told everyone about the order. People ask me “Are you going to sell the car when it is time to buy the $15000 battery pack?” And the craziest question of all…”Will there always be a charging station available when the 38 miles are up?”

    Right there, it means the Volt message is completely wrong. Chevy should be travelling to major cities and allowing people to test drive the Volt in mall parking lots, inform them of its capabilities and promote the facts.


  26. 26
    nasaman

    +6

     

    Vote -1 Vote +1

    nasaman
     Says

     

    Feb 14th, 2014 (12:46 pm)

    Happy EV/EREV/PV Valentine’s Day and a little OT, but here’s a link to what Plug In America just posted on Facebook (my sentiment to everyone here as well)…

    https://www.facebook.com/photo.php?fbid=10152205554490982&set=a.382332765981.164622.13684775981&type=1


  27. 27
    kdawg

    +3

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (12:53 pm)

    DonC: Fox News is just the propaganda arm of the Republican Party. Boring and ridiculous. I don’t even bother watch clips any more. For news young people turn to Comedy Central where they have comedians playing at reporting the news.

    I thought that’s what Fox News was, entertainment news, LOL. You mean those people actually believe the words coming out of their mouths?!

    Bill O’reilly’s ego has broke new ground, trying to promote his *cough* historic interview with President Obama. He is now auctioning off his notes for the interview for something like $10,000. LOL. I wonder if his arm is sore from patting himself on the back for days on end.


  28. 28
    Charlie H

    -14

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 14th, 2014 (12:54 pm)

    (click to show comment)


  29. 29
    bobchr

    +5

     

    Vote -1 Vote +1

    bobchr
     Says

     

    Feb 14th, 2014 (12:54 pm)

    Tony Mangione:

    Right there, it means the Volt message is completely wrong. Chevy should be travelling to major cities and allowing people to test drive the Volt in mall parking lots, inform them of its capabilities and promote the facts.

    They did, right after they emerged from bankruptcy in 2010 GM did a nationwide tour of all their new products . The Volt was featured on that tour, and was where I got my first and only test drive of the Volt. I had just bought out the lease on my 2008 Saturn Outlook. Traded it in on a Volt lease a year later and never looked back.


  30. 30
    Montgoss

    +3

     

    Vote -1 Vote +1

    Montgoss
     Says

     

    Feb 14th, 2014 (1:01 pm)

    kdawg: I think the range loss due to temp needs to be defined better. It *could* be 50% if you have 16.5kWh battery like the Volt, because it takes X amount of kWh to heat the cabin/battery. However if you have an 85kWh battery, it will not be 50%. I think instead of percentages we should define it as kWh lost per mile due to cabin heating. There will also be range loss due to colder/denser air. Or maybe every car manufacturer should list the ranges based on different temps, for their battery cars. Tesla does this on their website with variables you can change. I wonder if this could somehow be incorporated into the EPA sticker.

    You will lose/scare the average car buyer if you start talking about kWh’s for heating/air conditioning. I like the idea of listing several ranges based on ambient temperature. But they’d have to specify that the heat was set on X as well. So, it just gets really hard…
    But the first thing I want to know when looking at an EV is what is my worst-case mileage. How far can I go in -20F with the heat on full blast? You can also list the ideal. I’ll use those to guess what my actual range would be and decide if that’s ok. But, if it’s even close to being not ok, I won’t feel comfortable enough to buy that vehicle. Hence my aversion to the Nissan Leaf…


  31. 31
    stuart22

    +10

     

    Vote -1 Vote +1

    stuart22
     Says

     

    Feb 14th, 2014 (1:06 pm)

    Charlie H:
    Tony Mangione,

    Dave – Phoenix,

    Why isn’t Ford having these communication problems with the Energi vehicles?

    What makes you think they aren’t?


  32. 32
    kdawg

    +13

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (1:13 pm)

    Valentines_zps76919577.jpg

    (feel free to share the love :) )


  33. 33
    kdawg

    +7

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (1:20 pm)

    Montgoss: You will lose/scare the average car buyer if you start talking about kWh’s for heating/air conditioning. I like the idea of listing several ranges based on ambient temperature. But they’d have to specify that the heat was set on X as well. So, it just gets really hard…

    Yes, I mentioned that in my post. But as someone who knows this stuff, and many others do as well, I think it’s information the MFG should be required to provide. Think of buying a computer. They can list 10 specifications about the processor speed, the ram, the mAh in the battery, etc. Many (most?) consumers don’t look at these things. All they care about is how big the screen is and how it looks. But for those who do know about computers, they have the data to accurately compare them, and this is provided by the MFG. I think car companies should do the same. I shouldn’t have to rely no going to blogs or reading websites like Consumers Reports, just to find out what the EV range will be in 0 degree weather.


  34. 34
    ronr64

    +5

     

    Vote -1 Vote +1

    ronr64
     Says

     

    Feb 14th, 2014 (1:20 pm)

    Nice, Kdawg +1


  35. 35
    Montgoss

     

    Vote -1 Vote +1

    Montgoss
     Says

     

    Feb 14th, 2014 (1:24 pm)

    kdawg,

    Wouldn’t you also need to know about the internal resistance of the battery and how the temperature affects it? I don’t even know what you call that metric…


  36. 36
    Steve-o

    +5

     

    Vote -1 Vote +1

    Steve-o
     Says

     

    Feb 14th, 2014 (1:43 pm)

    Computer manufacturers give detailed specifications, but rather than add up the milliamps the components draw and dividing into the rating of the battery, I look at the manufacturer’s claim of how long the battery will last and assume I will get about half that. It would be nice if EV manufacturers gave information about winter range, so I wouldn’t have to guess at it.

    While we’re on the subject (the commercial had something to do with range, after all), I hope while GM is looking for ways to cut costs in the next version of the Volt, which will likely come, since they are still spending money advertising it, they make some room for more electric range, and not just enough to get up to their original goal of 40 miles. I would like to be more comfortable driving in winter without burning so much gas. I may be perpetuating the myth that EVs don’t have heaters, because I use so little heat to extend the electric range.

    Maybe the cost/benefit numbers wouldn’t quite justify it, but buying a car is emotional, too, and I’ll bet more people buy the Volt because it’s electric, than because it’s a hybrid.


  37. 37
    kdawg

    +9

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (1:43 pm)

    Charlie H: Why isn’t Ford having these communication problems with the Energi vehicles?

    Volt has consistently been the #1 seller for 3 years. Based on sales figures, I’d say Ford, Toyota, and basically all other makers of PHEV’s are not getting the word out very well.


  38. 38
    Kent

    +9

     

    Vote -1 Vote +1

    Kent
     Says

     

    Feb 14th, 2014 (1:44 pm)

    Where’s the negative press when 2 million Prius’ get recalled?

    http://www.usatoday.com/story/money/cars/2014/02/12/toyota-prius-recall/5414055/


  39. 39
    Kent

    +6

     

    Vote -1 Vote +1

    Kent
     Says

     

    Feb 14th, 2014 (1:46 pm)

    kdawg:

    You should put that on a t-shirt. I’d buy one!


  40. 40
    Jim I

    +20

     

    Vote -1 Vote +1

    Jim I
     Says

     

    Feb 14th, 2014 (1:51 pm)

    All I can say is that having owned a Volt for 28 months now, I will never go back to a non-electric car ever again.

    And I think the electric car message is out there a bit more than GM thinks. My wife, who thought I was out of my mind when we bought our Volt, is ready for “a small SUV Volt because it is really nice to only have to go to the gas station a few times per year”.

    Where is the MPV5, GM??????

    C-5277


  41. 41
    Streetlight

    +6

     

    Vote -1 Vote +1

    Streetlight
     Says

     

    Feb 14th, 2014 (2:25 pm)

    I could ID (& yr.) just about every car in that 50′s video. Very few imports. At the time stationed with SAC (B-47) at Lincoln AFB (Nebr) — owned a ’53 Kaiser Manhattan. (Just look at that smog in the video.)

    No way can you tell the VOLT story in a sound bite. GM needs something that when you see it connotes GM’s EV’s. Budweiser Clydesdales; Rosie; so forth…I can imagine any number of character-building icons. Which may be what Chevy was thinking about with those awful ads a couple years ago. The ad: Comes across with a shallow feel. The characters are fine. Maybe its the story having to make a giant leap to sell the EREV concept making a fuzzy lead selling VOLT.

    Of course the other problem VOLT faced in Dec & Jan — all the PR about a pending VOLT gen 2 release.


  42. 42
    Sean

    +4

     

    Vote -1 Vote +1

    Sean
     Says

     

    Feb 14th, 2014 (2:40 pm)

    Oh come on!

    Who on earth watches Faux News.

    There nothing but hot air and propaganda.

    I don’t even care flipping the channel there anymore trust me I don’t.

    One other thing I don’t get how the general public can’t understand this new commercial of the kid being told that the gas generator is kicking in.

    Does this mean that most people are dim witted and down right dumb and not knowing what an EREV is uh give me a break and another thing is that our media needs to get there mouths washed with soap so they can learn there lesson for good!

    The Future Is Electric Not Hydrogen!


  43. 43
    Charlie H

    -11

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 14th, 2014 (2:49 pm)

    (click to show comment)


  44. 44
    Charlie H

    -10

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 14th, 2014 (2:51 pm)

    (click to show comment)


  45. 45
    pjwood

    +6

     

    Vote -1 Vote +1

    pjwood
     Says

     

    Feb 14th, 2014 (3:04 pm)

    Ad campaign does hold hope, for Voltec.

    Pete Dominick, of Sirius XM “Indie”, is a Volt driver who runs a national morning talk show. He asked listeners what they thought of the Caddy Olympics ad, taking the position that Americans basically shouldn’t want “stuff”, and should seek higher, more noble aims.

    It’s marketing humor, and I hope the cerebral “PC” crowd, as correct as they may be about policy, understands that if people don’t want these cars, they can’t be told to buy them, and they won’t sell.


  46. 46
    kdawg

    +5

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (3:04 pm)

    Kent: You should put that on a t-shirt. I’d buy one!

    Thanks. Feel free to take the file and upload to one of those T-shirt sites and have one made. I think there’s ones as cheap as $5/shirt.


  47. 47
    kdawg

    +9

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (3:09 pm)

    Charlie H: Well, I don’t hear the Energi owners whining about it.

    I don’t know because I don’t spend a lot of time at Ford-Energi.com. Not sure why you spend so much time here, since you’re obviously not interested in the Volt. Oh wait, is this where you say you want to see where your tax dollars are going… save your breath, they’re not your tax dollars, dead horse.


  48. 48
    nasaman

    +12

     

    Vote -1 Vote +1

    nasaman
     Says

     

    Feb 14th, 2014 (3:15 pm)

    Here’s another OT (but On Time ;) ) Valentine wish to everyone…
    1782148_10151960082951009_533362395_n.png


  49. 49
    Kent

    +9

     

    Vote -1 Vote +1

    Kent
     Says

     

    Feb 14th, 2014 (3:40 pm)

    Charlie H: We can rely on the Toyota bashers to supply the negativity.

    By the way, today is a bad day for GM fans to be playing “Recall Bingo.”

    There’s not Toyota-basher as big as a Volt-basher as you. Notice how I don’t go to a Toyota site with this. You’re the person that shows up invited to a party and can’t take a hint to leave.


  50. 50
    Raymondjram

    +3

     

    Vote -1 Vote +1

    Raymondjram
     Says

     

    Feb 14th, 2014 (3:42 pm)

    A little off-topic:
    Today our temperature broke a 19-year old record: 90 degrees F! It is the hottest winter we ever had!

    Raymond


  51. 51
    Mark Z

    +8

     

    Vote -1 Vote +1

    Mark Z
     Says

     

    Feb 14th, 2014 (3:42 pm)

    kdawg,

    Tesla Motors uses a small amount of energy to heat the battery and improve range and performance after an unplugged freezing cold EV is “turned on”. A warning message shows, “Battery is Heating – Power Will Improve as You Drive”.

    Charge time is slowed by freezing cold battery temperatures. When overnight plug-ins are not available, it is recommended to SuperCharge a Model S while the battery is warm from driving. When full range is critical, SuperCharge to 90% before parking overnight, then return to charge to 100% in the morning to warm the battery during the last 10% of charge. Since regenerative braking does not occur with a 100% full battery, never “range charge” to 100% near a summit or mountain top.


  52. 52
    `Noel Park

    +11

     

    Vote -1 Vote +1

    `Noel Park
     Says

     

    Feb 14th, 2014 (4:08 pm)

    Jim I: All I can say is that having owned a Volt for 28 months now, I will never go back to a non-electric car ever again.

    #40

    Me neither. +1


  53. 53
    `Noel Park

    +5

     

    Vote -1 Vote +1

    `Noel Park
     Says

     

    Feb 14th, 2014 (4:14 pm)

    Raymondjram:
    A little off-topic:
    Today our temperature broke a 19-year old record: 90 degrees F! It is the hottest winter we ever had!

    Raymond

    #50

    80 here today. There’s no free lunch though. While the Midwest and East get blasted by subzero temperatures and snowstorms, we are in the middle of the worst drought in something like 200 years. Scary!


  54. 54
    `Noel Park

    +10

     

    Vote -1 Vote +1

    `Noel Park
     Says

     

    Feb 14th, 2014 (4:17 pm)

    Kent: There’s not Toyota-basher as big as a Volt-basher as you.Notice how I don’t go to a Toyota site with this.You’re the person that shows up invited to a party and can’t take a hint to leave.

    #49

    I owe you an apology. I hit -1 on accident and there’s no way to reverse it. Actually, I’m right there with you. Sorry.


  55. 55
    Charlie H

    -8

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 14th, 2014 (4:29 pm)

    kdawg: Volt has consistently been the #1 seller for 3 years.

    US? Yes. Worldwide? Not so much.


  56. 56
    kdawg

    +9

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 14th, 2014 (4:50 pm)

    Charlie H: US? Yes. Worldwide? Not so much.

    Who’s the #1 PHEV sold in the world then?….


  57. 57
    Kent

    +7

     

    Vote -1 Vote +1

    Kent
     Says

     

    Feb 14th, 2014 (5:22 pm)

    `Noel Park: #49

    I owe you an apology.I hit -1 on accident and there’s no way to reverse it.Actually, I’m right there with you.Sorry.

    No worries! +1


  58. 58
    Dave - Phoenix

    +9

     

    Vote -1 Vote +1

    Dave - Phoenix
     Says

     

    Feb 14th, 2014 (5:41 pm)

    Charlie H: Tony Mangione,

    Dave – Phoenix,

    Why isn’t Ford having these communication problems with the Energi vehicles?

    That’s easy to answer….

    Obama was never photographed sitting in a Ford Energi…

    But, if you look at Ford sales numbers, Energi isn’t exactly selling like hotcakes, so Ford hasn’t exactly found the answer either….


  59. 59
    rdunniii

    +2

     

    Vote -1 Vote +1

    rdunniii
     Says

     

    Feb 14th, 2014 (6:07 pm)

    ‘georgeBower: They take off August in Germany as well.

    Most of Europe takes August off. Most of Asia takes several weeks off for Chinese new year.

    Sarcasm. That’s why America is so superior, we don’t take time off, we would all prefer to go to work than take time off. There is nothing we would rather do than put up with bosses and customers and deadlines and corporate policies… /sarcasm.


  60. 60
    qwerty

    +2

     

    Vote -1 Vote +1

    qwerty
     Says

     

    Feb 14th, 2014 (6:22 pm)

    Kent:
    Where’s the negative press when 2 million Prius’ get recalled?

    http://www.usatoday.com/story/money/cars/2014/02/12/toyota-prius-recall/5414055/

    They’re covering the real offenders where “six people have died in 22 crashes linked to the problem”
    http://www.cbsnews.com/news/gm-recalling-nearly-780000-compact-cars/

    Instead of covering less offensive “No accidents or injuries have been reported related to the problem.”

    Only reason why there’s a large number is because the product sells.


  61. 61
    Kent

    +5

     

    Vote -1 Vote +1

    Kent
     Says

     

    Feb 14th, 2014 (7:03 pm)

    qwerty: They’re covering the real offenders where “six people have died in 22 crashes linked to the problem”
    http://www.cbsnews.com/news/gm-recalling-nearly-780000-compact-cars/

    Instead of covering less offensive “No accidents or injuries have been reported related to the problem.”

    Only reason why there’s a large number is because the product sells.

    Now explain the coverage that Tesla gets. How many people have been injured in Tesla fires/accidents?


  62. 62
    Mark Z

    +3

     

    Vote -1 Vote +1

    Mark Z
     Says

     

    Feb 15th, 2014 (12:42 am)

    After showing the Hollywood footage to others, they thought the quality indicated that it was moving backgrounds for filming a movie. The wide screen format and perfect smoothness is a giveaway. It also answers the close call with the Thunderbird car.


  63. 63
    xiaowei1

    +11

     

    Vote -1 Vote +1

    xiaowei1
     Says

     

    Feb 15th, 2014 (7:16 am)

    I felt the add was much more pointed at the Volts actual function. drive electric, and when that’s depleted, the generator kicks in. In this case – less says more. the add did not try to explain everything about the car, just the important bit about driving on electric then with the generator. whilst I didn’t actually like the add as a whole, the message was there and this is what GM needs to do. GM, you have an amazing product which now is at a palatable price, let everyone know its main virtue. when they come to look at the product, tell them the rest.

    you now also have to keep the pressure on the competition so keep the advertising and innovations coming.


  64. 64
    'georgeBower

    +2

     

    Vote -1 Vote +1

    'georgeBower
     Says

     

    Feb 15th, 2014 (7:39 am)

    rdunniii:

    Sarcasm. That’s why America is so superior, we don’t take time off, we would all prefer to go to work than take time off. There is nothing we would rather do than put up with bosses and customers and deadlines and corporate policies… /sarcasm.

    good one rdunnii

    shouldn’t sarcasm be in brackets?


  65. 65
    Mike-o-Matic

    +4

     

    Vote -1 Vote +1

    Mike-o-Matic
     Says

     

    Feb 15th, 2014 (11:28 am)

    joe:
    And that is why I don’t watch Fox News. Fair and balance is a joke.

    The level of ignorance in that video is absolutely MIND BLOWING.

    “The Car Coach?” Are you kidding me? More like “the Car Roach.”


  66. 66
    Mike-o-Matic

    +6

     

    Vote -1 Vote +1

    Mike-o-Matic
     Says

     

    Feb 15th, 2014 (11:31 am)

    kdawg: However my favorite is still this Spark EV ad of it zipping faster than the eyes can see.

    Well, busting the laws of physics and all, no wonder it’s only worth $7.42 after five years!

    That REALLY makes me angry by the way. How can they claim to know the 5-year depreciated value of the Spark EV, that’s been out for what, a year? They must be breaking some laws of space and time themselves!


  67. 67
    Mike-o-Matic

    +8

     

    Vote -1 Vote +1

    Mike-o-Matic
     Says

     

    Feb 15th, 2014 (11:32 am)

    Dave – Phoenix:
    This is a good point.

    GM does not have enough money to put out enough positive advertising to offset the mountain of negative publicity from the anti-Obama Conservative community.

    Please be careful with the broad brush. Lots of us are conservatives and Volt drivers.

    EDIT: Also, folks shouldn’t assume (and you didn’t — but this is just so common) that “conservative” equals “Fox News viewer.” The nauseating Fox video above makes me so mad I want to punch my screen.


  68. 68
    Mike-o-Matic

    +7

     

    Vote -1 Vote +1

    Mike-o-Matic
     Says

     

    Feb 15th, 2014 (11:37 am)

    Montgoss: That claim didn’t surprise me at all. When I get in my Volt these days, it’s only predicting 21 miles from the full battery. It would be 40 – 45 miles in the summer.

    Similar numbers for me. 26 estimated range in the winter, 48-51 in the summer.

    But here’s the catch! Most of that decline is NOT due to the battery underperforming in cold weather. It’s because of cabin heating. For crying out loud, on my drive yesterday, the cabin interior temp was 80 degrees higher than ambient! That’s a lot of BTUs needed to keep you warm, and that energy has to come from somewhere.

    What the anti-EV crowd doesn’t get is that 70% of the energy in their dino-juice is GOING OUT THE TAILPIPE as waste heat, all but a few months of the year, when they’re lucky enough to be able to make some use of it by heating their interior.

    THE WORLD IS UPSIDE DOWN. STOP THE INSANITY!!


  69. 69
    kdawg

    +3

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 15th, 2014 (12:11 pm)

    Mike-o-Matic: Please be careful with the broad brush. Lots of us are conservatives and Volt drivers.
    EDIT: Also, folks shouldn’t assume (and you didn’t — but this is just so common) that “conservative” equals “Fox News viewer.” The nauseating Fox video above makes me so mad I want to punch my screen.

    Yes, I think that is part of the anti-EV group’s tactics; divide and conquer. Anything that pits us against one another is a tool in their pocket.


  70. 70
    Charlie H

    -10

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 15th, 2014 (5:04 pm)

    (click to show comment)


  71. 71
    kdawg

    +10

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 15th, 2014 (5:41 pm)

    Charlie H: I was referring to plug-ins generally

    No you weren’t. The article is about a Volt commercial explaining a range extender. You alluded Ford Energi’s do not have this problem. I said the Volt has been the #1 seller for 3 years and the other PHEV’s do not seem to be doing as well, including Ford & Toyota. Then you said the Volt is not the #1 seller in the world. Which it is. Now you are changing the story to say you were talking about the Leaf, which is a BEV and has nothing to do w/the original topic.


  72. 72
    Charlie H

    -8

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 16th, 2014 (1:19 am)

    kdawg: No you weren’t.

    When I said the Volt wasn’t #1, I most certainly was referring to plug-ins generally. And it’s not the #1 selling plug-in by a large margin. When HybridCars.com tallies sales, the Volt goes along with the plug-ins.

    However, if you like, sure, it’s the #1 selling PHEV, if we restrict ourselves to PHEVs. It beats the Prius PHV, worldwide, by about 50 units per month. Congratualations to GM for managing to parlay a large tax credit advantage in the largest market (and probably in the others, too) into a narrow win.


  73. 73
    kdawg

    +3

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (1:00 pm)

    Lol.. revisionist history, same ol’ Charlie. So basically you tried to change the argument, (like you typically do), because it was one where GM was on top. And now you are continuing to try to change the argument. Sigh.. do I bite on this BS?

    You love to bring up the tax credit constantly, but Toyota (and all others) are free to take advantage of this same tax credit. Not like Japan’s cash for clunkers which banned foreign vehicles. In fact, it must be nice for Japan to close off the 3rd largest car market in the world, and rack in those domestic sales. FYI, China is the largest market in the world, not USA.


  74. 74
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 16th, 2014 (5:38 pm)

    Dave – Phoenix: But, if you look at Ford sales numbers, Energi isn’t exactly selling like hotcakes, so Ford hasn’t exactly found the answer either….

    Kent: You’re the person that shows up invited to a party and can’t take a hint to leave.

    There were 1,004 purchases of Ford Energi models last month. Comparing that to 959 sales of Volt & ELR puts GM in the same, if not worse, situation. Taking into account the reality that the GM plug-in hybrids offer $3,493 more tax-credit incentive makes those Ford purchases even more meaningful. Then when you notice 471 of the total 1,418 C-Max sales were the plug-in model, it really provides some perspective. Volt was available for a full 2 years before the first Energi model too.

    Seeing the latest Volt advertisement focus on range-anxiety and only the cheerleading comments about it acceptable, tells an unwillingness to address the problem of low gas-prices and high battery-prices. Using a double-standard to distract from the “too little, too slowly” concern having been proven correct sends the message of genuine trouble. Avoidance of an issue doesn’t makes things better.

    This new chapter in the history of Volt, having the current generation officially declared a niche, makes the next offering even more of a challenge to face. Continued advertising to the EV market rather than ordinary mainstream consumers would otherwise purchase a Malibu or Cruze reinforces the “only for green” mindset.

    The step forward is appealing to the masses. Not wanting to tackle that and just quarreling amongst ourselves doesn’t accomplish anything. We already know that production cost must be given high priority and practically cannot be sacrificed. The expectation of high-efficiency (better than traditional) following depletion is being sighted as important now too.

    Goals must be clear and taken seriously. So far, that hasn’t happened.


  75. 75
    kdawg

    +1

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (6:20 pm)

    john1701a: the problem of low gas-prices

    Low gas prices, are you crazy?

    We are on par for the highest gas prices in history, even after adjusting for inflation.

    Inflation%20Adjusted%20Gasoline2013.jpg


  76. 76
    kdawg

    +1

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (6:34 pm)

    john1701a: There were 1,004 purchases of Ford Energi models last month. Comparing that to 959 sales of Volt & ELR

    There would be no Energi if it were not for the Volt. Same could be said of all the other companies that followed GM’s lead. And so far plug-in sales are doubling every year. Try to spin this as negatively as you want, but GM and those following its lead are changing the landscape of cars, one year at a time.

    Sales2010-Jan2013_zps4d10af73.jpg


  77. 77
    john1701a

    -3

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 16th, 2014 (7:25 pm)

    kdawg: Low gas prices, are you crazy?
    We are on par for the highest gas prices in history, even after adjusting for inflation.

    Still not understanding the market after all this time is crazy.

    Consumers found ways to deal with $4 per gallon and now consider the current $3.39 cheap.

    That’s why MPG in the 30′s is considered acceptable and why sales of Malibu & Cruze remain strong.


  78. 78
    Charlie H

    -8

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 16th, 2014 (10:29 pm)

    kdawg: There would be no Energi if it were not for the Volt. Same could be said of all the other companies that followed GM’s lead.

    Thanks for the laugh. Once you have a workable, cost-effective hybrid, you add batteries and you have a PHEV. What Ford (and Toyota) doesn’t have is a vehicle into which they sunk a $billion with no hope of profit.


  79. 79
    Charlie H

    -8

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 16th, 2014 (10:30 pm)

    kdawg: And so far plug-in sales are doubling every year. Try to spin this as negatively as you want, but GM and those following its lead are changing the landscape of cars, one year at a time.

    I love those cumulative charts. Such an aggressive curve that means so little.

    If the PHEV market is expanding so fast, why aren’t Volt sales increasing?


  80. 80
    kdawg

    +1

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (11:22 pm)

    Charlie H: If the PHEV market is expanding so fast, why aren’t Volt sales increasing?

    Do you need a chart showing the # of new plug-ins released over the last 36 months?


  81. 81
    Robert Goldschmidt

    +3

     

    Vote -1 Vote +1

    Robert Goldschmidt
     Says

     

    Feb 16th, 2014 (11:25 pm)

    kdawg,

    One lesson to be learned is that Tesla has chosen a better sales channel. Why should an existing dealer sell an electric car, if they can dissuade the customer, as their service income, which is the most significant component of profit, is far less for an electric car. If manufacturers are serious about selling electric cars, then they will need to sell them under a different brand name through a Tesla-like channel.


  82. 82
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (11:28 pm)

    Charlie H: Thanks for the laugh. Once you have a workable, cost-effective hybrid, you add batteries and you have a PHEV.

    And thanks for the over-simplification. Funny indeed (or is it sad?) that it took someone else to do it first before Toyota got dragged along, kicking & screaming. Hindsight is 20/20. Don’t worry Charlie, 20 years from now you’ll revise history and and say Toyota came up the the PHEV and GM copied it.


  83. 83
    Charlie H

    -1

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 16th, 2014 (11:28 pm)

    kdawg: Do you need a chart showing the # of new plug-ins released over the last 36 months?

    The whole idea was to “leapfrog” the competition. If they’re discounting aggressivly and struggling for sales and looking at declining share, where’s the “leapfrog?”


  84. 84
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (11:32 pm)

    Robert Goldschmidt,

    I agree and wished GM had created a new line of electrified vehicles, similar to what they did with Saturn. These dealerships would only sell plug-in cars. They would be staffed w/experts on the matter. There would a full range from luxury to subcompact, and heck why not a truck or SUV.

    It’s amazing what GM was able to do in such a short time and through a bankruptcy. Asking for a new line of cars, was too much. Especially w/the lack of cash. But who knows what the future will bring.

    EDIT: one idea someone here had was for GM to give an incentive directly to sales people to sell a Volt/ELR. I think $100 was suggested. I don’t know how this would play out, but interesting thought. If anything, it would get the sales guys up to speed on the Volt.


  85. 85
    Charlie H

    -1

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 16th, 2014 (11:34 pm)

    kdawg: And thanks for the over-simplification. Funny indeed (or is it sad?) that it took someone else to do it first before Toyota got dragged along, kicking & screaming.

    Toyota was probably influenced by the aftermarketers, like Hymotion, more than anything else. Once you have a good hybrid as a foundation (and oh, how GM wishes it had such a foundation), adding the plug is child’s play.

    This is “the car business” we’re talking about, not “a car hobby,” even though GM’s moves look decidedly amateurish.


  86. 86
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (11:39 pm)

    Charlie H: where’s the “leapfrog?

    The leapfrog was in the technology. How many times does this need to be explained? Why do you think everyone followed GM’s lead in this technology? Even Toyota tried in a half-ass effort. Now that most of the major players are in the game, the race is on to improve the technology further and lower costs. Toyota seems to be distracted by fuel cells, or just trying to create a distraction, so I see them sitting on the sidelines for awhile, and let others lead and do the heavy lifting.


  87. 87
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 16th, 2014 (11:42 pm)

    Charlie H: adding the plug is child’s play.

    Yeah, all those crazy engineers were stupid for going to college & getting degrees. They should have just let their children design a PHEV. You must be middle management. They are keen on oversimplification.


  88. 88
    john1701a

    -1

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 16th, 2014 (11:53 pm)

    kdawg: The leapfrog was in the technology. How many times does this need to be explained?

    Talk about revising history. It was sales.

    Without them, technology is just an achievement recognized by engineers.

    Success in business requires profit. After all, isn’t achieving that the purpose of the television commercial?


  89. 89
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (12:03 am)

    john1701a: It was sales.

    Typical John/Charlie debate. Now we move to the profit/sales portion of the dead-horse argument for everyone’s entertainment. You guys need new material. (sigh)


  90. 90
    john1701a

    -1

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 17th, 2014 (7:15 am)

    GM’s purpose is to sell vehicles.


  91. 91
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (9:08 am)

    kdawg: The leapfrog was in the technology.

    What technology? They made an electric drive unit that’s similar to HSD and the Ford system (in other words, 10 years old), went and bought batteries from a company that will sell them to anyone and delivered a cramped, heavy car with a low-tech ICE for backup. They re-invented HSD, optimized for more electric travel, and priced it beyond what most people would pay.

    kdawg: Yeah, all those crazy engineers were stupid for going to college & getting degrees.

    Sorry… For GM this might have been a major big hairy deal but for Toyota it was adding a charger, swapping to a new pack and determining the parameters and strategy for monitoring and managing SOC. Once they had HSD, this was inevitable. Ford did it, too. If you have a good foundation, it makes further development easier.


  92. 92
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (9:13 am)

    All car companies’ purposes are to sell vehicles.

    With one somewhat exception,which is Tesla. Their purpose is to force other auto companies to make EV’s. This requires them to sell vehicles ATM.


  93. 93
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 17th, 2014 (10:48 am)

    Would you like some links from this very website stating intentions for the end of year-2 sales?

    The goal was to reach 60,000 annual (rate of 5,000 per month) with a production capacity of 120,000 annual.

    Lack of diversity has stifled GM’s attempt to draw more sales, which explains the frustration with Ford & Toyota. But claiming leapfrog when we know the goals of production-cost, engine-efficiency, and electric-range came up short is wasting everyone’s time. After all, how can a technology be superior if it lacks the flexibility competitors already offer?

    I suggest encouraging additional models with different configurations rather than continuing to flaunt engineering trophies. That’s getting old and isn’t actually accomplishing anything. Think about what the new television commercial is attempting… more sales.


  94. 94
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (1:04 pm)

    john1701a,

    Leapfrog technology was accomplished. The Volt does an order of magnitude better than than any hybrid out there. The awards reflect this. Education of the market is the main problem. Which is what the commercial was trying to accomplish. Diversity is more a desire as everyone has their favorite vehicle style. GM did expand the Volt technology into the luxury segment and this was still in the first 3 years of the Volt introduction. Education is happening along with reduction in costs. These things take time. Why do you always take an all or nothing approach? Why do you not put your same asinine questions towards Toyota, and preferably on Toyota website? Lack of Toyota’s commitment to plug-ins is not helping. And the fuel cell distraction is just that. Where is their plug-in diversity? They won’t even sell them outside of key states. The PiP price is also way too high, at $1000 more than the Volt, for a car that is not fun to drive, w/a very small & limited EV range. Why don’t you push Toyota to put a real battery & traction motor in there, make the ride more comfortable while reducing the price to a more “mainstream” level. If sales is the goal, this is something they should focus on instead of dangling a FCEV carrot.


  95. 95
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 17th, 2014 (1:33 pm)

    kdawg: Leapfrog technology was accomplished. The Volt does an order of magnitude better than than any hybrid out there. The awards reflect this. Education of the market is the main problem.

    People are well aware of the trophy mentality. That’s why vehicles which garner lots of praise at autoshows aren’t what many people actually end up buying.

    kdawg: The PiP price is also way too high

    No matter how often production cost is brought up (on-going profit), the topic always ends up getting changed to discounted price with tax-credit instead.


  96. 96
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (2:02 pm)

    john1701a: People are well aware of the trophy mentality. That’s why vehicles which garner lots of praise at autoshows aren’t what many people actually end up buying.

    LOL, yeah, the ones that win awards.. yeah no one buys *those* cars. You might want do to some fact checking on that.

    john1701a: No matter how often production cost is brought up

    Obviously production cost on the PiP is too high. A lot of that may have to do with shipping it 1/2 way around the world.


  97. 97
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (3:20 pm)

    Award-winning cars often fail to work out.

    The best example of all time was probably the Chey Citation. It was “Motor Trend Car of the Year,” which undoubtedly helped it get off to a fast start and it was dead in 6 years.

    I notice the ELR recently got some sort of “green” award, which is a laugh considering it has worse EV range and worse CS mileage than the Volt at a much higher price. It’s not pushing the envelope for EVs or getting greener mileage in any way. There could be some justification for this, if it looked like the car would generally enhance sales of EV-based vehicles but there’s clearly no hope of serious market expansion from the ELR (currently selling at a pace of about 500/year and having been previously declared “limited production”).

    Many of these awards are a joke.


  98. 98
    john1701a

    -1

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 17th, 2014 (3:21 pm)

    kdawg: LOL, yeah, the ones that win awards.. yeah no one buys *those* cars. You might want do to some fact checking on that.

    I’ve been posting monthly sales number facts for Malibu, Impala, and Cruze. All of them continue to crush Volt. That’s why GM declared this generation a niche, confirming it is a well-fit vehicle for enthusiasts but clearly not targeted at the mainstream.


  99. 99
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (3:34 pm)

    kdawg: LOL, yeah, the ones that win awards.. yeah no one buys *those* cars. You might want do to some fact checking on that.Obviously production cost on the PiP is too high. A lot of that may have to do with shipping it 1/2 way around the world.

    If you look at what’s in the Prius PHV, it looks like they have probably priced it with some positive margin. They take a Prius Group 3, install a $2-3K battery instead of a $1-2K battery and add about $4K to the MSRP. Unless they’re losing money on the Group 3, the PHV is certainly priced over what it costs to build.


  100. 100
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (6:09 pm)

    john1701a: I’ve been posting monthly sales number facts for Malibu, Impala, and Cruze.

    2014 Impala awarded “Best Car for the Money”
    2014 Impala awarded Consumer Reports’ “Top Sedan Rating”
    2014 Impala awarded the Best American Full-Size Passenger Car by Automobile magazine
    2014 Impala Wins Highest Cars.com Honor “Best of 2014″
    2013 Impala J.D. Power awarded it “Highest Ranked Large Car in Initial Quality.”

    Chevrolet Cruze: North American Dealer Association (NADA) 2011 Car Of The Year
    Chevrolet Cruze awarded as the Philippine Car of the year for 2010-2011 by the Car Awards Group, Inc. (CAGI
    Chevrolet Cruze awarded the 2013 Best Compact Car for Families
    Chevrolet Cruze awarded 2012 Best Compact Car for the Money
    Chevrolet Cruze awarded 2012 IIHS Top Safety Pick

    Chevrolet Malibu awarded Consumers Digest Best Buy (4 years in a row 2009, 2010, 2011, 2012)
    Chevrolet Malibu awarded 2008 North American Car of the Year
    Chevrolet Malibu named contender for Motor Trend Car of the Year 2013
    Chevrolet Malibu named 2011 Consumer Guide Recommended Buy
    Chevrolet Malibu is US News 2011 Best Midsize Car for the Money
    Chevrolet Malibu named a Consumer Guide Best Buy for 2009

    Don’t even get me started on the Truck awards. You know those things that NO ONE buys.


  101. 101
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (6:10 pm)

    Charlie H: Unless they’re losing money on the Group 3, the PHV is certainly priced over what it costs to build.

    Then they need to lower production costs because the price is too high.


  102. 102
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (6:21 pm)

    Charlie H: I notice the ELR recently got some sort of “green” award, which is a laugh considering it has worse EV range and worse CS mileage than the Volt at a much higher price. It’s not pushing the envelope for EVs or getting greener mileage in any way.

    It was for the “Regen on Demand” feature.

    After just arriving at dealerships in late December, the ELR has won the Green Car Journal’s “2014 Green Car Technology Award” for its innovative brake regeneration system.

    “Cadillac has cleverly ev0lved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience. Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers. Cadillac’s Regen on Demand is an inspired example of how technology can increase efficiency while connecting with a driver, enhancing driving dynamics along the way.”


  103. 103
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 17th, 2014 (7:05 pm)

    kdawg,

    That doesn’t have anything to do with advancing forward, nothing related to improved emissions & efficiency. How anyone could put in so much effort to avoid addressing that goal is astounding.

    The point is to replace traditional vehicles… which clearly isn’t happening.

    Look at what people are still buying in high-volume.


  104. 104
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (8:01 pm)

    john1701a: That doesn’t have anything to do with advancing forward

    Unlike the Prius, if you make efficient vehicles fun/enjoyable to drive, maybe they can shake the “mundane” image and more people will buy them. Tesla is doing it’s part along w/several other plug-in cars. Toyota’s PiP.. not so much.


  105. 105
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (8:21 pm)

    kdawg: Then they need to lower production costs because the price is too high.

    Why? Because *you* think it is? Toyota made $11/share vs GM’s $3.something on about the same number of shares outstanding. I’m sure Toyota is looking for your input to help them understand and better serve the market.

    It looks to me like they’re happy with a modest number of *profitable* sales. It’s hard to argue with that, although it would appear some do!

    Some years ago, Toyota looked the situation over and decided that selling a PHEV with 40 miles of range was not a way to make money and declined to do so. GM, facing the same question, has kindly proven that it’s not a way to make money. For the automakers that like to learn from other’s mistakes, this is a valuable service..


  106. 106
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (8:31 pm)

    kdawg: Chevrolet Malibu awarded Consumers Digest Best Buy (4 years in a row 2009, 2010, 2011, 2012)
    Chevrolet Malibu awarded 2008 North American Car of the Year
    Chevrolet Malibu named contender for Motor Trend Car of the Year 2013
    Chevrolet Malibu named 2011 Consumer Guide Recommended Buy
    Chevrolet Malibu is US News 2011 Best Midsize Car for the Money
    Chevrolet Malibu named a Consumer Guide Best Buy for 2009

    Oh, yeah. The Malibu. Many, many awards. THIS was the car that was going to reclaim midsize supremacy for GM. Lutz bragged about the quality, the “style”, everything he could think of. GM fans bloviated over it for years.

    How are sales? Ummmm… let’s talk about the awards. That hot, new Impala doesn’t seem to be lighting the world on fire, either, with sales similar to the old one. On the other hand, it’s more expensive… perhaps they’re making money with it. If that’s the case, I’ll eventually be congratulating them for it.


  107. 107
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (8:36 pm)

    kdawg: It was for the “Regen on Demand” feature.

    For moving one of the functions of the brake to the steering wheel? Wow. Those awards are more worthless than I thought.

    It’s heavier, less aerodynamic, has less range, there’s discussion about the engine management running the ICE more often and gets worse CS mode fuel economy. All those features lead to more GHGs.

    But, hey! They moved a braking function to the steering wheel! I wonder how they could possibly have been inspired to do this?! It’s like GM has seen cars with paddle shifters but I’m sure that’s not it.

    That award is more worthless than I thought.


  108. 108
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (11:02 pm)

    Charlie H: Why? Because *you* think it is?

    Look how dismal the PiP sales are compared to the Corolla, and the Camry. How will it ever become mainstream at its current price? What are Toyota’s goals for the PiP? These questions should have been answered a long time ago. Is Toyota doomed to repeat its mistakes of the past?


  109. 109
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (11:04 pm)

    Charlie H,

    Refer to #98, and you & John can have a private discussion.


  110. 110
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 17th, 2014 (11:05 pm)

    Charlie H,

    I don’t think you understand the award.


  111. 111
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (11:34 pm)

    kdawg: Charlie H, Refer to #98, and you & John can have a private discussion.

    john1701a: I’ve been posting monthly sales number facts for Malibu, Impala, and Cruze. All of them continue to crush Volt.

    And… are the Malibu and Cruze crushing the Camry or Corolla? The Impala beats the Avalon. Well, one out of three ain’t bad.


  112. 112
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 17th, 2014 (11:40 pm)

    kdawg: Look how dismal the PiP sales are compared to the Corolla, and the Camry. How will it ever become mainstream at its current price? What are Toyota’s goals for the PiP? These questions should have been answered a long time ago. Is Toyota doomed to repeat its mistakes of the past?

    To take your questions in order:

    - It won’t become mainstream at its current price. So what? Will it’s current price remain $29.9K? Why should it be mainstream at the current time?

    - Toyota knows what Toyota’s goals are for the PHV. Do you think they owe you some explanation? Just because GM chose to babble on about their low selling Prius wannabe, doesn’t mean Toyota’s going to disclose their plans. You’ll notice the talk here is now that GM has gone quiet on Volt 2 and several commenters think it means GM’s on the move. I think a leopard doesn’t change its spots; quiet = not much happening.

    - Is Toyota doomed to repeat its past mistakes? You mean the “mistakes” that made it the #1 car company in the world, found $11 or so billion in profits and took 66% share of the US hybrid market? I’d say they would love to make those “mistakes” again.


  113. 113
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (12:02 am)

    Charlie H,

    Shhh, that’s for you & John to talk about.


  114. 114
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (12:09 am)

    Charlie H: It won’t become mainstream at its current price. So what?

    Failure

    Charlie H: Toyota knows what Toyota’s goals are for the PHV. Do you think they owe you some explanation?

    Goals should be clearly defined. What are we to expect from Toyota? Why have they become so silent on what their goals are? Is it due to lack of progress? Will the PiP be cancelled? These questions should be answered, but they are ignored by fanboyism.

    Charlie H: Is Toyota doomed to repeat its past mistakes? You mean the “mistakes” that made it the #1 car company in the world, found $11 or so billion in profits and took 66% share of the US hybrid market? I’d say they would love to make those “mistakes” again.

    Trophy mentality will lead to blindness and lack of innovation. Toyota is sitting on old hybrid designs. They are goalless and letting others take the lead in technology.


  115. 115
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 18th, 2014 (7:48 am)

    kdawg: Failure

    Is the Volt becoming “mainstream” at its current price? No? Gee… why not? What does GM say they’re doing about that? Reducing cost? Golly… You don’t suppose other automakers would be doing that, do you?

    kdawg: Goals should be clearly defined. What are we to expect from Toyota? Why have they become so silent on what their goals are?

    Does Toyota owe you a detailed description of their goals? As it happens, they don’t. Failue to blabber is not the same as bad goal-setting. It’s good discipline. GM babbled on about the Volt for a good long time and one of the characteristics about the babble is that many of their suits told us something that was later proven wrong. Toyota has a different approach.

    kdawg: Trophy mentality will lead to blindness and lack of innovation. Toyota is sitting on old hybrid designs. They are goalless and letting others take the lead in technology.

    One more time… what technology lead… what *meaningful* technology lead is that? GM can’t get ahead of battery suppliers, they have no lead in the enabling technology, the cell chemistry. The drive unit is basically a rearrangement of the Prius HSD unit and a bias towards not running the engine. They build a heavier, less aerodynamic car with worse CS mode fuel economy. None of that reflects any kind of leadership. Yes, they did cram more batteries into it. Congratulations… but both Ford and Toyota have built versions of their hybrids with bigger batteries, so it’s hardly unique or even interesting. The Ford and Toyota vehicles have more utility and, considering they don’t get all the Federal juice that the Volt does, their sales are not half bad.


  116. 116
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (8:43 am)

    Charlie H,

    The cheerleading comments about Toyota tells an unwillingness to address the problem of high prices. Using a double-standard to distract from the situation sends the message of genuine trouble. Avoidance of an issue doesn’t makes things better.
    The PiP is destined to remain niche, and without commitment from Toyota, makes the next offering even more of a challenge to face. Lack of offerings to mainstream consumers will continue to lead to more purchases of Corollas and Camrys, and reinforces the “only for green” mindset.
    The step forward is appealing to the masses. Not wanting to tackle that and just quarreling amongst ourselves doesn’t accomplish anything. We already know that production cost must be given high priority and practically cannot be sacrificed. The expectation of high-efficiency (better than traditional) following depletion is being sighted as important now too.
    Goals must be clear and taken seriously. So far, that hasn’t happened.


  117. 117
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 18th, 2014 (9:07 am)

    All you’re doing at this point is just parroting back the same statements, spinning them for Toyota rather than staying on the topic of GM and Volt.

    Sales speak for themselves. While other automakers actually replace their traditional production, GM will dominate the guzzler market.

    That leaves short-term stockholders and trophy-collectors happy. Enjoy.


  118. 118
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (9:28 am)

    john1701a,

    For some time now. Apparently Charlie doesn’t like arguing w/your logic either. It was amusing to me though.


  119. 119
    Shock Me

     

    Vote -1 Vote +1

    Shock Me
     Says

     

    Feb 18th, 2014 (9:46 am)

    Too bad he didn’t say snakes taste like chicken then we could have a second Matrix reference for the year in a car commercial.


  120. 120
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (10:03 am)

    Shock Me,

    What was the first reference?

    And for your enjoyment.
    http://www.discovery.com/tv-shows/mythbusters/videos/tastes-like-chicken.htm

    Kari spoon-feeds a blindfolded Tory and Grant 20 different meats — everything from peacock to diamondback rattlesnake — to find out if they can identify which are chicken. ONE MythBuster is the clear winner; watch and see.


  121. 121
    Shock Me

     

    Vote -1 Vote +1

    Shock Me
     Says

     

    Feb 18th, 2014 (10:06 am)

    kdawg,

    There was a Kia commercial run during the Superbowl featuring the character Morpheus offering a red key or a blue key at the valet stand for the new K900.


  122. 122
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (10:34 am)

    Shock Me,

    I missed it. Will have to hit up YT.

    Maybe they could have the little bald kid from the movie (he’s probably 20 now), in a Spark EV commercial saying. “Don’t try to burn the gas. Instead, realize, there is no gas.”


  123. 123
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 18th, 2014 (12:43 pm)

    kdawg: The step forward is appealing to the masses. Not wanting to tackle that and just quarreling amongst ourselves doesn’t accomplish anything. We already know that production cost must be given high priority and practically cannot be sacrificed. The expectation of high-efficiency (better than traditional) following depletion is being sighted as important now too.
    Goals must be clear and taken seriously. So far, that hasn’t happened.

    Do you realize that applies, 100%, to the Volt? GM talked about what they would achieve, quite a bit, during development. “50/50/600?” “Nicely under $30K?” “Better CD than the Prius?” Ring any bells? Were those goals clear? Taken seriously? Realized?

    GM didn’t make any of those goals and they also didn’t make a car with popular appeal, struggling to sell Corvette-like quantities in spite of $7500 in tax help (and more help, like priceless HOV access, more state aid and sometimes even a little local money).

    What’s next? What’s the next Volt going to be like? When will it appear? How many do they intend to sell? What’s their intention on cost reduction? What developments will they incorporate to make those goals? Will they get more miles/KWH? Will they be shoring it up economically merely to sell for CAFE or CARB purposes or do they intend to have significant gross margin and make money? Do they expect the car to be a winner even when the tax support is withdrawn?


  124. 124
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 18th, 2014 (12:45 pm)

    Shock Me: There was a Kia commercial run during the Superbowl featuring the character Morpheus offering a red key or a blue key at the valet stand for the new K900.

    For those of us who are not huge Matrix fans, it wasn’t really a winning ad.


  125. 125
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (1:44 pm)

    Charlie H,

    Toyota didn’t make a car with popular appeal, and it’s struggling to sell Lexus LS-like quantities in spite of $2500 in tax help (and more help, like priceless HOV access, more state aid and sometimes even a little local money).
    What’s next? What’s the next PiP going to be like? When will it appear? How many do they intend to sell? What’s their intention on cost reduction? What developments will they incorporate to make those goals? Will they get more miles/KWH? Will they be shoring it up economically merely to sell for CAFE or CARB purposes or do they intend to have significant gross margin and make money? Do they expect the car to be a winner even when the tax support is withdrawn?

    Inquiring minds want to know.


  126. 126
    Shock Me

     

    Vote -1 Vote +1

    Shock Me
     Says

     

    Feb 18th, 2014 (3:25 pm)

    Charlie H,

    I’m a huge Matrix fan (at least of the first movie). But yeah that commercial started sucking as soon as Larry Fishburne started singing Nessun Dorma from Turandot. There were way better references they could have used.

    That commercial was an example of two things that DON’T go good together. Almost an anti-reeses.


  127. 127
    Charlie H

     

    Vote -1 Vote +1

    Charlie H
     Says

     

    Feb 18th, 2014 (3:26 pm)

    Does Toyota owe you an explanation? No.

    The parties that require explanations are the stockholders (as represented by the Board of Directors) and GM, with $1.2 billion invested for 60K in money-losing sales has a lot more to answer for in PHEVs than Toyota, with a $few million invested for 35-40K very likely profitable sales.


  128. 128
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 18th, 2014 (6:03 pm)

    Charlie H: what *meaningful* technology lead is that?

    That’s the magic question.

    We’ve seen many, many efforts to undermine Prius as a result of asking. When all attempts to exploit misconceptions failed, they turned to making “old” and “outdated” and “obsolete” references. When that hope to conceal its maturity failed, they tried to spin the situation by using the “early adopter” label for Volt. But after 3 years, still calling it that is too much of a stretch.

    So, the move has been to ignore the regular model of Prius entirely, focusing on the plug-in model instead. That’s a complete reversal of original arguments. The reason why should be obvious too. Toyota clearly stated goals for the regular model next generation. The engine will be more thermally efficient. The hybrid system will be smaller & lighter. The production cost will be reduced. The hope is to switch from NiMH batteries to Lithium as well.

    Taking all that into account and the fact that United States annual sales of the regular model have remained steady at 145,000 for the past 2 years put supporters of Volt in a difficult position. They certainly didn’t want to bring up the compact or wagon models. And the hybrid Camry scares the heck out of them, knowing its traction motor is nearly identical in size to the one in Volt. Toyota also offers an AWD hybrid Highlander with a 3,500-pound towing capacity. Attacking the plug-in model has been their only option available.

    Our encouragement to get GM to also offer a variety of configurations continues to fall on deaf ears. After all this time, including 3 years of weak sales, some Volt supporters still don’t want to acknowledge the need to diversify. It’s bizarre how they don’t want to see the benefit from offering the choice of a smaller battery or a model without a plug, despite the growing pressure to meet CAFE requirements and the requirement to deliver sustainable profit.

    Toyota has broken out of the “only for green” stage, confirming that technology is meaningful. This new commercial portraying Volt as an electric car with a backup engine leaves us wondering who GM is attempting to appeal to. With the necessity of mainstream interest for high-volume sales, it assumes there’s ample demand for plug-in vehicles… despite the recent trend and generous tax-credits.

    It would be great to see the masses flocking to plug-in vehicles, but that isn’t realistic yet. It means the lead must come in the form of companion technologies in the meantime. The approach of battery-advancement and engine-refinement through vehicles without plugs was an aspiration GM shared with Ford, Toyota, and Honda. GM’s gamble to leapfrog of abandoning that design backfired and supporters now feel burned. So, some are expressing their hurt & frustration by lashing out rather than championing the next chapter. What a waste.


  129. 129
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (10:44 pm)

    john1701a,

    Glad to see you two are talking to each other. Hope you can work out your differences.


  130. 130
    john1701a

     

    Vote -1 Vote +1

    john1701a
     Says

     

    Feb 18th, 2014 (11:03 pm)

    kdawg: After just arriving at dealerships in late December, the ELR has won the Green Car Journal’s “2014 Green Car Technology Award” for its innovative brake regeneration system.

    Just the Facts:
    •Nearly half of Cadillac’s 940 dealers in the U.S. have decided not to sell the 2014 Cadillac ELR, the luxury brand’s first plug-in hybrid vehicle.
    •Cadillac told Edmunds that about 410 dealers will not sell the ELR.
    •Dealers located in areas of the country where Cadillac sales volume is small or the likelihood of selling the new plug-in hybrid coupe is remote will not sell the ELR.

    http://www.edmunds.com/car-news/cadillac-tallies-dealers-set-to-sell-2014-cadillac-elr.html


  131. 131
    kdawg

     

    Vote -1 Vote +1

    kdawg
     Says

     

    Feb 18th, 2014 (11:13 pm)

    john1701a,

    This is old news an irrelevant to the OP.