It must be nice for Tesla Motors to have a list of people numbered in the low five figures waiting for the opportunity to buy a Model S.
As long as this keeps up, and we know of no indication it has tapered off as of yet, the S Models are flying out the door at the rate of 500 per week, according to a recent Inside Tesla enthusiasts’ blog report.
At least, this has been the case for the last three weeks, and the company says it expects to sell on this level again this week, and if so, that equates to 2,000 per month.
If this rate of progress had been the case in February when the Volt’s 1,626 units sold ranked it the top plug-in car among automakers which officially post their monthly numbers, it would have meant Tesla was actually the unofficial leader.
Bear in mind, Tesla’s sales performance is for a car which in the 85-kwh version costs somewhere around $80,00-$120,000 – 2-3 times what the Volt does when factoring all taxes and ancillary costs. Normally, cars at this echelon do not outsell kind-of similar $30,000-$45,000 cars, as the Volt kind of is – depending also on how you do the subsidized or unsubsidized math.
How long can Tesla keep it up? Tesla is not saying. Its self-reporting selectively highlights the most flattering news while not reporting any more than it has to. For instance, it euphemistically mentioned it has had “a great learning experience” since planting its San Jose store two years ago – the first of several NADA-upsetting retail stores without even hinting any negative press or lawsuits had surrounded some of its other locations.
The impressive Model S sales news is due also to the positive fact that Tesla has been at peak production capacity since December, according to George Blankenship, vice president, worldwide sales and ownership experience.
More favorable news Blankenship highlighted in last week’s Tesla enthusiast blog is that on Thursday, Tesla registered its 3,000th Model S in California.
And while that sounds good, it raises a question about its distribution of cars. Isn’t California the top EV state, and where more people are lined up than anywhere else?
It delivered its first Model S June 22, 2012. We know it started with very slow and careful production, but since December it’s been at peak capacity. How long has Tesla been selling close to 2,000 units per month actually? Or even 1,500? And where are these cars going?
No doubt people from all over are getting the Model S. So if Tesla has been sending them out at maybe 300-500 per week since Christmas, only a decent amount are going to California, and many are going elsewhere – including Europe and Asia – and Blankenship did say the car is now a “world car” and test drive fleets are on these continents as well.
Blankenship also divulged that more Supercharger stations, retail stores, and service centers are beginning to dot more spots on the map.
Even so, since Tesla is doing so great, it would be nice if it would change its policy to one of true transparency, and let the world see what its actual numbers are.
Until then, all is good at Tesla, says Tesla, and Blankenship says “we’re just beginning,” while looking forward also to “hitting many new milestones this year.”
And for all anyone knows, this could well be so.
Question now is, will its next milestone be that in March it’s the dominant U.S. seller of electrified cars, even surpassing a certain model known to many of you here, and made by Chevrolet?
This entry was posted on Monday, March 25th, 2013 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.