How do you rectify a public perception problem for electrified cars like the Holden Volt in the land of Oz?
Well, money is often a sure-fire recipe to get people’s attention, and so Holden played candid camera with gas station customers and monitored their reactions to having to pay just $2.50 for a complete fill-up of their various ICE machines.
The catch was Holden then turned around and said, by the way, if you owned a Holden Volt, this is all you’d have to pay for a complete recharge.
Of course, advertising being what it is, this one has the (not mentioned) caveat that $2.50 is only enough to pay for electricity to travel around 40 miles, and the Volt does have a gas tank that can accept quite a bit more money’s worth.
The people paying much more expensive gas bills were presumably putting enough petrol in to travel a full 300 or more miles in their cars, so some have said this advertising is borderline deceptive, if not at least misleading.
Just the same, it is a clever gimmick, and did get everyone’s attention given Holden actually footed the balance of the videoed peoples’ bill – less $2.50 – to compensate them for their part in the ad, and so everyone seemed happy, at least as far as we are shown.
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