A local TV station in Utah ran a short but sweet review of the Volt yesterday noting it is “eco-cool,” with one tester saying while driving along, “it blows the Prius away, big time.”
I know, I know. You’re asking where’s the news?
Seriously, the “news” is this is the kind of reporting GM needs more of.
Instead of someone running it out of juice and noting it switched to gasoline in the Lincoln Tunnel as through that were really a problem, or another blogger griping that the included cord was too short and other issues, and then fuming over a pride-upsetting response from GM’s Rob Peterson – this review stayed on message and had lots of good things to say.
“If you haven’t seen a Volt around, you need to get around more,” opens the two-minute video. “Sales are up for Chevy’s plug-in hybrid. Chevy’s loaned us one so we could find out whether it’s cool or not.”
You can watch the video for yourself, but in short, they found it is cool.
“On a full charge it will go 50 miles before it burns any gas,” says the reviewer of the 2012 Volt, having verified a higher range than the EPA’s 35-mile all-electric estimate, and not mentioning that less than 50 miles is easily possible.
The benefits of the Volt’s regenerative braking were touted, as was the $7,600 in fuel savings over five years estimated on the window sticker – which we know can amount to even more, depending on circumstances.
“You can please just about any crowd with this car,” said another tester.
The “boxy” (but highly aerodynamic) Kammback rear and rear window-view were about the only thing about which a slight negative note was heard, but the review that began positively ended that way also.
“I think this car is really cool,” said one person, and another young voice chimed in “I think it’s worth it in the long run.”
GM has a policy of putting the Volt in journalists’ hands and confidently believing in most cases the car will sell itself.
We’ve seen that policy backfire, but this appears to be one of those times when a week-long loan was well worth it by garnering a plausible review that straight advertising – although it has its place – just cannot buy.
This entry was posted on Wednesday, August 8th, 2012 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.