As the U.S. Volt will sell possibly past 12,000 units year-to-date by the end of August, sales of the Volt and Ampera elsewhere are also increasing but as you know, by not as much.
UPDATED 9:15 a.m. EST: In Europe, the Ampera is the hands-down favorite over the Volt having sold 3,475 year-to-date since its March launch and 617 in the month of July compared to possibly not even a couple hundred Volts thus far.
Chevrolet is taking a more relaxed approach in selling the Bowtie badged E-REVs, and while not given an exact figure for July, we were told that Chevrolet of Europe will sell possibly fewer Volts than even tiny Canada will this year.
Year-to-date Canada has sold 600 Volts, with 61 moved last month, but European Chevy spokesperson Cornelia Harodt said via e-mail briefly while traveling that she did not have exact European numbers, but did divulge Volt sales will be quite limited initially telling me they would only sell “a couple hundreds” of the Volt.
“What I can say is that we, from the very beginning, decided to be very conservative and ramp-up slowly with a strong focus on retail sales to individual customers,” Harodt said yesterday.
Today she replied with more details.
“Volt is popular and an important image car for Chevrolet in Europe, helping us to raise awareness for the brand. In the European market Chevrolet is a new brand. We relaunched Chevrolet only six years ago. The brand is growing share year over year, and the new product portfolio – including Volt – is helping us to win new customers, but still Chevrolet is a small player in the European market with 1.5 percent market share,” she said. “We expect about 1,000 to 1,300 Volt sales in Europe in 2012. We focus on retail customers while Opel also supplies a number of larger fleets. We also do not sell Volt in Central and Eastern Europe. This is in line with our allocation for 2012. We started selling in late 2011 in Switzerland. The other markets followed in spring 2012 around April timeframe.
Volt Markets in Europe are: Germany, Switzerland, France, Belgium, Netherlands and Luxemburg, Italy, Portugal, Spain, Sweden, Finland, Austria, UK.
Expectation of 1,000-1,300 contrasts markedly from what we’ve been hearing since last year about the Ampera which is allocated 10,000 units this year, and may sell all of them as markets continue expanding.
Opel spokesman Rux also said yesterday he too lacked more-specific numbers as they track multiple markets compared to the U.S. which has more direct and organized reporting, or so it appears.
“Unfortunately I don’t have a concrete country by country breakdown yet,” Rux said, “but I can tell you that the Netherlands, Germany, UK and Switzerland are the major countries based on the experiences from the previous months.”
Chevy of Europe’s Harodt said she could answer more questions toward the end of the week, and I have several already to ask, but will also check your comments to add to the info gathering to see what we can see.
Since some of you have been asking about Europe and it’s well into August now, I thought I’d turn over what I have at this point, and will try to report again if I can get more info given barriers of an ocean, native language, and at least six hours time difference between us and European GM spokespeople.
For now, we have more mysteries, but at least you get the big picture, and don’t feel like you’re alone, as related limited-info reports are going on over there as well.
Take for example UK competition against the plug-in Prius. Last Wednesday TotallyMotor reported about “Prius vs. Ampera: cost wars.”
As it turns out, both competitors get the same £5,000 government subsidy, so “the Prius costs £28,630 to the Ampera’s £32,250 pricetag. Toyota is also trumpeting a 90-minute battery charging time compared to four hours for the Ampera, with electricity costs for the charging process estimated at 50p and £2.20 respectively,” says the report. “Both cars use a wee bit of petrol – Toyota says the cost per mile for fuel plus electricity to come in at 3.9p for the Prius and 4.4p for the Ampera. The cost of the Prius over three years is determined to be £36,272 and £38,130 for the Ampera.”
Sounds pretty close, doesn’t it? Car buyers in the UK might want to take a good look at the Toyota. The article continues:
“These costings where calculated by independent car data specialist Kwikcarcost, which also estimated that the Prius is cheaper in terms of cost-per-mile than the Peugeot 508 Hybrid4 saloon as well as the Ampera, with the Prius at 60.45p, the 508 at 69.12p and the Ampera at 63.55p,” continued the report. “It’s a dizzying array of data and we eagerly await Vauxhall and Peugeot’s response to these figures … ”
Did someone neglect to mention the Ampera’s all-electric range and other advantages … ? Yes, but maybe it’ll be reported elsewhere.
So what do you think? The writeup suggests it could be less expensive to own and operate the PIP over the Vauxhall Ampera …
This entry was posted on Tuesday, August 7th, 2012 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.