The long-range electric Holden Volt will be priced at $59,990 AUD when launched later this year, and Australia specific ads have begun to get the word out.
The evocative commercials for the electric car do not mention petrol anywhere, but perhaps people will see the third video posted below to get the rest of the story.
Holden’s second ad below also emphasizes the word “change” which for Holden, the greener image definitely is.
What the long-range electric Holden is not, is inexpensive. It costs $8,490 AUD more than the not-as-long-range electric $51,500 Nissan Leaf, and converted to U.S. dollars, the Volt costs around $63,073. And while we’re mentioning the beginnings of a mainstream EV market, the Mitsubishi i-MiEV is priced at $48,000 AUD.
These electric cars are not eligible for government incentives, and consumers will have to pay a carbon tax.
Why no incentives? At the beginning of 2011 the Australian government canceled a Cleaner Car Rebate Scheme and diverted around $430 million AUD to repair infrastructure following 2010 flooding in Brisbane and Queensland. So far nothing has replaced the funding.
As for why Australians pay more for their cars, carsguide.com says there are a host of reasons – and maybe our Australian friends can chime in and add to the reasons, if we miss some.
First off, they are taxed more, including import taxes and a goods and services tax. Taxes on more expensive luxury cars can be especially grievous, and apply only to cars, not other luxury items like yachts, jewelery or electronics. A Porsche Carerra S for example has more than $100,000 AUD in luxury taxes added into the sticker.
Secondly, Australia is a relatively small market, buying about one million vehicles per year compared to around 12.75 million in the U.S. So, they don’t get anything like the volume discount Americans do.
But on top of this, Australia is geographically very large and reportedly needs levels of personnel and nationwide support and service on par with the U.S.
And for what it’s worth, Australians earn more on average than their American counterparts. In 2010 average yearly earnings were $56,950 compared to $46,326 in the U.S.
How the emerging electric vehicle market will do remains to be seen. Holden will have 49 dealers for the country of about 23 million people.
Given that it’s sparsely populated, the range extender should help sales against pure EVs for GM’s international car imported from Detroit.
And beyond that, the commercials stir the soul, don’t you think?
This entry was posted on Wednesday, August 1st, 2012 at 5:55 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.