The first Chevy Volts to roll off the assembly line went straight to waiting owners in a symbolic move by GM that this is the car for the people . Usually when a new car rolls out, dealerships get the first copies so that they can serve as demos to customers.
Since demand for the Volt has been so high for so long, GM made sure the most eager early adopters, many of us right here in fact, got our cars even before the dealers got their demos.
Starting within the next few weeks however, GM will begin supplying dealerships with vehicles to place on their lots for customer test drives.
Dealerships in the initial launch markets of California, Connecticut, Maryland, Michigan, New Jersey, New York, Texas, Virginia and Washington, D.C will be the first to receive cars.
With cars in lots, more and more interested consumers will get to experience the masterpiece vehicle firsthand, undoubtedly leading to further increases in sales.
“We know the best way to experience the Volt is to get behind the wheel and drive it. Now dealers will have the ability to allow consumers to form their own opinions of the Volt through test drives and demonstrations,” said Cristi Landy, Chevrolet marketing director.
At this point, according to GM officials, more than 300,000 consumers have registered on Chevrolet.com as being interested in the Volt. Furthermore, GM reports that 85% of customers who go there to research the Volt actually look at other models as well.
“We are seeing that the Volt is increasing traffic onto our dealer showroom floors and is exposing consumers to Chevys line of ‘gas-friendly’ vehicles, including the Cruze Malibu and Equinox,” Landy said.
By the end of the first quarter GM expects about 550 demo Volts to have been delivered. By the end of 2011 over 2500 demo models will have been delivered, and in every state consumer deliveries will have commenced.
Source (GM)
