The Japanese company took a different tactic than GM announcing pricing earlier (and lower) and opening up online reservations for the car for a $99 down payment.
At that time, GM was frequently criticized for being slow to announce price and for not having an online reservation process.
However, since the cars have started rolling out, GM is already well in the lead in numbers of deliveries.
Nissan capped it total reservations at 20,000, declaring that as the sales goal of Leafs in the US in 2011. At that early stage GM had only committed to building 10,000 Volts in the same timeframe, so it appeared that Nissan might take the sales lead.
Demand for the award-winning extremely flexible extended range electric Volt has been skyrocketing though, and GM has now upped its commitment to building 25,000 Volts in 2011.
Nissan at the same time is now starting to backpedal.
For every one Leaf so far delivered in the US, GM has delivered 6 Volts. Nissan says it will shortly ramp up sales making sure everyone who wants one will be able to have it by the end of the summer. “We’re going to make sure that customers get their cars well before the end of summer,” said Brian Carolin, Nissa VP of sales and marketing. “I’m confident during April, May you’re going to see (a) significant number of deliveries.”
Carolin said buyers should expect “a few hundred” deliveries in March.
He did admit however, for the first time, that it is unlikely Nissan will achieve its goal of 20,000 deliveries in 2011.
“Not every one of those reservations is going to turn into a firm order,” he said. “I think 20,000 will be too high.”
Source (Detroit News)
This entry was posted on Tuesday, February 8th, 2011 at 7:12 am and is filed under BEV, Competitors. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.