[ad#post_ad]When GM first introduced the Volt concept in January 2007, it was met with tremendous public enthusiasm. Indeed this very site was born of that sentiment. Faced with this strong public interest, GM’s communications department decided early on they would be very open and transparent with the Volt development process. This transparency and outreach to unconventional media led me to be invited to GM headquarters within four months of starting this site. It was also a method of improving their image with an often skeptical public.
Since then GM has marched through a very carefully planned and choreographed campaign, gradually teasing out the details of the car’s development, design and finally most recently merging into the marketing and rollout phase.
We are also well aware GM is also planning second and even third generations of the car which will improve on the design and cost less to manufacture and sell. However, there is little detail on these future versions of the car. I asked whether GM will continue its transparency approach to these future vehicles.
“We will not be as transparent on the Gen 2 VOLT and VOLTec offerings in the future product plan,” said Volt director Tony Posawatz. ”We will continue to share our learnings as VOLT is launched and rolled out and people need to educated on the virtues of electrified transportation.”
Rob Peterson of Volt communications was a little less sure.
“We’re still trying to get Gen1 to the dealers,” said Peterson. ”We don’t want to confuse the message,” he said by discussing too much the next version of the car.
In due time, though, GM will feed us news.
“We’ll talk about Gen 2 as it becomes appropriate,” he said.
This entry was posted on Tuesday, September 7th, 2010 at 6:18 am and is filed under Next Generation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.