[ad#post_ad]After yesterday’s big announcement about the expansion of the Volt initial markets to New York, Texas, New Jersey, and Connecticut, Volt marketing director Tony DiSalle took some questions about the rollout plans.
He was specific and official about how many Volts GM intends to build. He said the company plans to build 10,000 cars in 2011, and 30,000 in 2012. He also said GM would be selling Volts in all 50 states by 2012, or between 12 and 18 months after launch. First year ramp up will be slow so that GM can learn how the cars behave in the field.
DiSalle explained that Chevroelt dealers would have to be specifically certified for Volt sales and service. Previously he told GM-Volt he expected the total number of Volt-certified dealers to exceed 75%. He noted that to be certified, dealers also have to agree to keep at least one Volt on the showroom floor for customers to see and have to install a high voltage charger.
Furthermore, DiSalle said customers would not have to be pre-qualified. To buy a LEAF, for example, owners have to have acces to a 240 V line in their homes to which a charger must be connected. Since the Volt is very usable at 120 V charging, no buyer vetting will take place, even if the buyer should live in an apartment with no access to a plug.
Though some media outlets are reporting DiSalle’s production volume announcement as indicating a larger than expected production forecast, from my view it appears surprisingly more modest.
Before retiring, Bob Lutz indicated GM would be building about 8000 to 1000 Volts in 2011, but would be able to produce 50,000 to 60,000 in 2012.
DiSalle also indicated GM wouldn’t be creating its own waiting list, but as he said before simply recommends people get on their favorite local Chevrolet dealer’s waiting list.
What makes this particular announcement about Volt production volume so important is because according to GM spokesperson Rob Peterson, “this is the first time we officially announced production numbers for the Chevrolet Volt.”
Lutz public comments in the past at the LA Auto Show according to Peterson, “are consistent with what we just announced.”
This entry was posted on Friday, July 2nd, 2010 at 12:16 am and is filed under Dealers, Production. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.