
Honda was the first automaker to sell a mainstream hybrid when it launched the first generation Insight in 1999 ahead of Toyota releasing the first Prius.
That car, being a tiny 2-seater, didn’t sell well and was ultimately discontinued. Meanwhile the Prius surged ahead through three generations and the became the world’s best selling hybrid by far.
After paltry interval sales of Civic and Accord hybrids, Honda re-entered the dedicated hybrid scene last year with its mild hybrid second generation Insight, offering 5 seats and 40/43 mpg fuel economy. Honda had hoped to sell 100,000 Insights that first year but only wound up selling about 25,000.
Now in a continued effort to pick up hybrid market share, the automaker has unveiled a new first-in-class dedicated sports hybrid called the CR-Z.
The CR-Z is another 2-seater that is built on the same platform as the Insight but with a more sporty exterior design, slight handling improvements, and a slight increase in horsepower.
The car will start at $19,200 for a manual transmission model, and the fully loaded automatic CVT version with navigation will go for $23,100. Official fuel economy rating comes in at 31 mpg city/37 mpg highway/34 mpg combined for the manual transmission and 35/39/37 for the CVT version (plus a $750 destination charge).
A 1.5 L V-Tec four cylinder engine is the powerplant and hybridization is achieved with Honda’s Integrated Motor Assist (IMA) technology. This incorporates a small 13 hp (10 kw) ultrathin electric motor that operates in parallel with the combustion engine to add power during acceleration and to recapture energy during deceleration. Energy is stored in a 100 V nickel battery. This system is actually the sixth revision of the original IMA that debuted in the 2000 Insight.
The car has no ability to drive on the electric motor only, and additional fuel economy is achieved by stopping the engine during idling.
The gas engine produces 112 horsepower (125 hp total when combined with the electric motor) and the car can be driven in sport, normal, or economy mode. Economy mode dampens acceleration, and sports mode allows for full acceleration potential.
The car has been test driven by multiple media outlets who don’t seem particularly enthused overall. Zero to 60 time is about 10 seconds, not very impressive for a sports car. Curb weight, suspension, and handling is similar to albeit it a bit more sporty than the 5-seat Insight.
Honda executives were apparently uncertain about whether to release this car at all. Though it is selling well initially in Japan it remains to be seen how it does in the US market when it goes on sale here on August 24th.
Considering the more practical, higher fuel economy, Insight can only muster about 1500 units per month, chances are the CR-Z may not fare too well.
So while you may lament GM’s low production ramp up for the Volt, it appears Honda fans have much less to look forward to.