[ad#post_ad]Nissan will begin deliveries of its LEAF pure electric car in selected US markets at the end of this year.
We didn’t talk much about this car until early last year when it was unveiled. The car represents Nissan CEO Carlos Ghosn’s vision for the future of his company and his belief that demand will be strong.
Though both Nissan and GM state we should not compare the LEAF and the Volt because they are in different categories, comparisons in the media are rife and frankly, inevitable. Both cars will compete for sales to the early adopters and represent the country’s first steps off of oil.
Despite its arrival in the public eye a full two years after the Volt concept, Nissan has approached the LEAF’s launch quite differently from GM and now appears considerably ahead in transparency over the purchase process. The company has been signing up interested hand-raisers on their website, http://NissanUSA.com, and as of today report more than 115,000 in the US have registered. In contrast, this site has registered just over 51,000 handraisers, and GM’s official site, anonymous sources indicate, has around 41,000. There may also well be some overlap between the two Volt lists.
Today Nissan will begin accepting refundable $99 reservation deposits on the $25,280 LEAF, giving those on their early adopter list priority. Only those who had registered on the Nissan site by today will be able to register. Open registration starts on May 15th. The car will not roll out nationwide until 2011.
Emails from Nissan will go out between 1PM and 6PM ET today giving registrants an exclusive link to place their deposit by credit card, configure their car, answer profile questions and to indicate their dealer of choice.
Yes we are Volt fans here, but I suspect many among us may also be on Nissan’s list. After all despite a one month earlier launch date, and two year earlier unveiling, GM has yet to release the Volt’s price or its intention to reward early supporters by allowing an early purchase option of the car. Also, some among us may want both a Volt and a LEAF for their two car household. Availability of both cars should be limited for most of 2011 anyway, so getting one’s hands on either may be a challenge.
So are you the LEAF list and reserving your car today?
This entry was posted on Tuesday, April 20th, 2010 at 5:34 am and is filed under Competitors. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.