Nissan came along with its LEAF EV after GM introduced the Volt and has been racing well to catch up to the public buzz and interest.
GM has not yet made clear the Volt purchase process or pricing, though they have acknowledged the car will rollout in November in California, Michigan, and Washington DC simultaneously, with other markets to follow.
On Thursday Nissan completed its national tour of showing the LEAF showcar at 63 stops in 24 cities when it arrived in New York. Coincident with this, the company announced more details about the LEAF’s purchase process, and released a teaser ad.
Nissan is now saying consumers will be cable to either purchase OR lease the LEAF in ” a single transaction that includes the battery.” ”When you buy the car – you are buying the battery,” a Nissan spokesperson told GM-Volt. ”When you lease the car – you are leasing the battery”.
The steps to acquire the car will be to first register on the official LEAF website, then to reserve the car with a refundable $100 deposit in April, and finally place a firm order in August.
The car will rollout to “select markets” beginning in December followed by “all major launch markets quickly thereafter.”
Nissan says they have nearly 50,000 people registered as showing interest in the car on their website. They have also said the price of the LEAF will be made public in April. Nissan remains hush on the exact price, but a spokesperson did quote executives are saying “there will be a ‘wow’ factor with how affordable it is.” The $7500 tax credit will apply.
Nissan’s Americas chairman Carlos Tavares indicated that Nissan expects to sell about 20,000 LEAF EVs in the first year.
“The Nissan LEAF purchase process is effortless, transparent and accessible, offering value with a one-stop-shop approach for everything related to the car, including the assessment, permitting and installation of in-home battery-charging units,” said Tavares.
“It’s not a car just for early adopters or green addicts,” he added.
The initial markets are going to be the ones from The EV Project, where they are putting in public infrastructure: Seattle, Oregon, Tennessee (Knoxville, Nashville and Chattanooga), Phoenix/Tucson, Ariz., and San Diego.
Below is a teaser video of Nissan’s new “The New Car” ad campaign.





