[ad#post_ad]We haven’t stirred up the Chevrolet Volt price pot in a while, so now seemed like a good time.
In all seriousness, there may be some developments on this front.
First, you will recall a recent government-sponsored study showed PHEV-40s may have difficulty becoming cost effective until gas is $4.00 per gallon based on today’s lithium ion battery pack costs.
Certainly there are a lot of early adopters that will buy up all the first year Volts before they even hits the dealers lots. That’s a given, but its only about 10,000 cars.
GM is looking to get costs down so that by its second genration, the Volt is cost-effective even if gas shouldn’t make it over the $4.00 mark. In fact, GM is quite concerned about this issue, and recognizes that the price of the car will me the major factor in determining if it will gain widespread acceptance.
“They are not going to pay tens of thousands of dollars in order to save a few hundred dollars a year on fuel,” GM vice chairman Bob Lutz told MSNBC, about the Volt.
We know it was always GM’s hope to sell the car for under $30,000, which is why they chose the Chevrolet brand. For many months, in fact years, we have heard that the car is likely to come in around $40,000. Of course there will be a $7500 tax credit making the effective price $32,500.
Is it possible this $40,000 price tag is a decoy?
GM has never publicly committed to it, and VP John Lauckner once said final pricing wouldn’t be made public until May of next year.
Although nothing official to report, I have been given a subtle hint that we may be in for a surprise when pricing is made public.
We’ll have to wait and see.
This entry was posted on Tuesday, December 22nd, 2009 at 7:15 am and is filed under Financial. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.