[ad#post_ad]In a continued effort to educate the public about the value and significance of the Chevrolet Volt, GM commissioned the development of an official Chevy Volt song.
It is a cheerful, upbeat and catchy tune that debuted on the first consumer day of the LA Auto Show this week.
Maria Roher is GM’s director of global Volt marketing, a newly formed position critical for bringing the Volt from the test track to the driveways and roads of America and the world.
She explains to us the significance of this new song:
As you know this week was not only packed with meetings with press and social media folks like yourself, in addition, we also attended a middle school, Harvard-Westlake to engage in a conversation about Electricity and how Electricity of today will power the next cars of tomorrow.
Now, why did we do that?
Chevrolet and I feel very strongly that educating our future leaders, kids, on the future of the electrification of the auto category works hand in hand. We are not only looking to sell our Volts come start of production but we are also looking to educate our youth on something that is rather new and sophisticated and quite eco minded.
Our goal is to craft that education in a manner that is family friendly ( as it should be because we are America’s original mass /heart brand), entertaining and simple to understand for a rather sophisticated product.
A Volt song helps us to achieve those objectives. ’Chevy Volt and Me’ explains what Volt is all about as a better EV in simple friendly terms.
We debuted it live at the LA auto show for anyone who wants to hear and see it come to life. It is running once per hour.
Stay tuned as we move through next year, we will intro more fun educational ways to get engaged with Volt and all of its attributes.
With all due respect to GM I felt somewhat compelled to use the song as a soundtrack to a video montage of the history of GM-Volt.com and of course the three years of Volt developments weve been following so closely.
Enjoy it below:
This entry was posted on Saturday, December 5th, 2009 at 10:34 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.