
Fair Warning: Perhaps you have already spotted the ‘subtle’ tone change in the title? Yes, Lyle has not penned this post. Which can mean only one thing, that I have hacked his administrator password and locked him out. Actually, Lyle has asked me to be a regular guest writer, and who says no to Lyle? Not I. Perhaps he wants a day off? (deservedly so) Or maybe he doesn’t have enough things to worry about it life and wants to add just one more thing…my reckless abandon. Regardless, it is my privilege to do it, as it is to come here to read every post/comment on what I feel is the finest online community of electric car enthusiasts the internet has to offer.
This week brought a new media frenzy to market by GM, with the center of it being the corporately induced viral media campaign “What is 230?” and we saw the spawn of another ‘social media’ website from GM. (How many is that now?)
At the heart of this campaign is a number so large (230MPG) it seems to render itself almost inert, that is except for this phrase tucked inside the press release, “GM expects the Volt to consume as little as 25 kilowatt hours per 100 miles in city driving”
As many people know, I am not one to gloss over the details, or avoid doing math, so I asked John Lauckner how this did not translate to a 32 mile AER in the city (at best), to which he answered:
“Hey statik. We are still confident that we will deliver 40 miles of autonomous electric range (AER) on both the official EPA city and highway tests, so no change there. The EPA draft methodology reduces the laboratory result take into account a number of factors such as the use of air-conditioning, more passengers in the vehicle, cargo, etc. So, that’s the difference between the “up to 40 miles” that we stated for some time…”
To my ears, I heard this:
“Hey statik. We believe the typical driver is a orphaned 18 year old girl, with no friends, personal belongings, and that is allergic to the both the A/C and heater, and never uses the radio…and the Volt will never, ever carry the average family of 3.14 people, a set of golf clubs, or all the other random useless junk that families tend to pile up in the trunk.”
Ok, most people don’t hear like I do. But for most people, deep down, we really don’t believe…well, lets say we have a healthy skepticism, and these types of undercurrents give us pause. 230 is just too big a number. (Nissan wasted little time ‘tweeting’ out their own dreamy, tri-centurion number in response, 367).
To the public, we see the asterisk beside 230 as surely as we see the asterisk beside Barry Bond’s 73 homeruns. For the most part this has been the media response in general to the campaign, ‘catchy number…but c’mon’
That skepticism is akin to the statement, “We expect more than 80 percent of Volt owners will never use or burn gasoline because they commute 40 miles a day or less,” and references/links to that study again, (‘How many miles one-way do you travel from home to work’ http://tinyurl.com/U-S-DOTStudy), which sounds great, until you realize that people working 5 days in a row don’t go straight to and from work. If you even add on 10 miles of need ranged to that lowered 32 mile max expectation, for ‘picking up a loaf of bread, going out for lunch/supper, visiting friends, or just being a poser and driving around in their electric car where people them in it,’ that number slips to 50% of people will burn gas each workday. It is all perspective and hyperbole.
Therefore, my suggestion to GM is that it is time. Your Easter 2008 is now. It is time for those first public test drives, you know what I’m talking about…the real ones. The ones that make Frank Weber get so nervous he only speaks in German. The kind where you hand the keys over, and you let them drive off by themselves.
While 230 MPG may well indeed be the average mileage overall, it certainly will not be the norm for most Volt drivers. Also, most Volt drives themselves will be in a ‘untypical’ configuration ie) number people, cargo onboard, driving styles, situations, etc. We want to draw our own conclusions on our own AER, extended range MPG…and overall gallons we will burn in a typical week/year.
On July 20, 1969 we all didn’t step on the moon, but we all got to see and live it first hand, we didn’t just hear the president say, “yupe, we did it…it all went as planned.” Likewise, it is time for your moonshot to become more than just PR. The competition is at the doorstep now, and pretty soon orders are going to be taken. It’s time to start handing out keys and say, “Have her back by sundown. We think you’ll be pleased.”
/we are ready. Are you?