Comments on: GM Vice Chairman Bob Lutz Brings Chevy Volt on Late Night with David Letterman and it’s Awesome http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/ Real-time news, information, and discussion about the Chevrolet Volt. Sat, 26 May 2012 02:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ben http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/#comment-135959 Ben Wed, 12 Aug 2009 20:58:39 +0000 http://gm-volt.com/?p=1672#comment-135959 MediaCurves.com just conducted a study with 300 viewers of a news clip featuring General Motors’ new Chevy Volt. The results showed that 55% of respondents who reported that they were likely to purchase a car in the next year indicated that they would consider the Chevy Volt. For more in-depth results, please visit http://www.mediacurves.com/NationalMediaFocus/J7493-ChevyVolt/Index.cfm. Thanks, Ben MediaCurves.com just conducted a study with 300 viewers of a news clip featuring General Motors’ new Chevy Volt. The results showed that 55% of respondents who reported that they were likely to purchase a car in the next year indicated that they would consider the Chevy Volt. For more in-depth results, please visit http://www.mediacurves.com/NationalMediaFocus/J7493-ChevyVolt/Index.cfm.
Thanks,
Ben

]]> By: Sherry Baker http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/#comment-117801 Sherry Baker Mon, 08 Jun 2009 12:21:59 +0000 http://gm-volt.com/?p=1672#comment-117801 Sorry... after all the crap that GM pulled with their lifelong affair with big oil... I'm going to save up my money for a Tesla Sedan or (when they start building them) their economy version. GM only does something from an ecological standpoint when forced or mandated. Tesla did it because it was the right thing to do. No Plug... No Sale... And YES... motive matters. Sorry… after all the crap that GM pulled with their lifelong affair with big oil… I’m going to save up my money for a Tesla Sedan or (when they start building them) their economy version.

GM only does something from an ecological standpoint when forced or mandated. Tesla did it because it was the right thing to do.

No Plug… No Sale…
And YES… motive matters.

]]> By: wayne kempski http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/#comment-117320 wayne kempski Fri, 05 Jun 2009 15:21:52 +0000 http://gm-volt.com/?p=1672#comment-117320 Hopefully the oil companies will not buy-out the electric car battery manufacturer(s) like in the past. I'm looking foward to the volt being out on the market to the general public. The Letterman Show is a great way to get the "green" word out there. Keep on pluggin-in! Hopefully the oil companies will not buy-out the electric car battery manufacturer(s) like in the past. I’m looking foward to the volt being out on the market to the general public. The Letterman Show is a great way to get the “green” word out there. Keep on pluggin-in!

]]> By: Armando Viegas http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/#comment-116009 Armando Viegas Sat, 30 May 2009 16:32:06 +0000 http://gm-volt.com/?p=1672#comment-116009 It seem the car is expensive? It seem the car is expensive?

]]> By: Geronimo http://gm-volt.com/2009/05/21/gm-vice-chairman-bob-lutz-brings-chevy-volt-on-late-night-with-david-letterman-and-its-awesome/#comment-115958 Geronimo Sat, 30 May 2009 05:25:22 +0000 http://gm-volt.com/?p=1672#comment-115958 $29,995 is a psychological threshold. If the cost is $40,000, and the rebate is $7,500, GM should set aside $125 million for the first 50,000 Volts (probably all the sales of 2011) to use as a "Marketing Campaign" ($2,505 subsidy to first 50,000 Volts, to get them out there; this *IS* the Marketing Campaign). Forget about TV commercials, magazines, billboards: the people who are going to buy Volts the first year already know all about the car. It's the price they are waiting on. Then, after 50,000 are sold, the battery companies will have worked out the kinks in volume manufacturing, and will be well on the way to reducing costs. Perhaps $50 million will keep the next 50,000 under the $30,000 price point. Then, there will be 100,000 happy owners out on the roads, from 2011 and 2012. Peak Oil might be hitting it's stride, maybe gasoline is $5/gallon by then, maybe the battery makers have shaved the price, maybe GM has improved the design, materials, and factories by then to shave the price even more, maybe they can raise the price because now the Brand is established, and gasoline costs more. The first two years are crucial. Having a $29,995 price tag would help immensely. $29,995 is a psychological threshold.

If the cost is $40,000, and the rebate is $7,500, GM should set aside $125 million for the first 50,000 Volts (probably all the sales of 2011) to use as a “Marketing Campaign” ($2,505 subsidy to first 50,000 Volts, to get them out there; this *IS* the Marketing Campaign).

Forget about TV commercials, magazines, billboards: the people who are going to buy Volts the first year already know all about the car. It’s the price they are waiting on.

Then, after 50,000 are sold, the battery companies will have worked out the kinks in volume manufacturing, and will be well on the way to reducing costs. Perhaps $50 million will keep the next 50,000 under the $30,000 price point.

Then, there will be 100,000 happy owners out on the roads, from 2011 and 2012. Peak Oil might be hitting it’s stride, maybe gasoline is $5/gallon by then, maybe the battery makers have shaved the price, maybe GM has improved the design, materials, and factories by then to shave the price even more, maybe they can raise the price because now the Brand is established, and gasoline costs more.

The first two years are crucial. Having a $29,995 price tag would help immensely.

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