“can come up with the ‘catch phrase’ that says it all”

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Yes, I agree Gordon. Two months ago I sent an idea to Lyle with a short audio clip. We need to be careful on public disclosure of Volt related ideas as the toyo-trolls and camry-chameleons are surly keeping a close watch.

=D~

“If your reading this, happy new year Mr. GM CEO!

Here’s hoping you get another $14 million dollar salary, another $36 million dollar jet and $23 Billion more of our tax money in 2009! You deserve it!”

Normally don’t feed the trolls, but felt some comment on the amount of stupidity our post shows…

wags works for a buck now, jets are grounded (and it is not his, but for all GM execs), and the bail out was not 23 bill..

moron

The Chevy Corvette and the Chevy Camaro are cars that have a history, so there will always be a base of clients for them.

The VOLT has no history. Not unless you count the ‘Impact’ EV-1. So what GM needs is a marketing campaign that builds excitement about the VOLT that is much more than just “buy me because I’m green” (which will not sell anyone past the original people on this website who are on the waiting list).

We need to come up with a slogan that pumps up the features that will make those unfamiliar with Hybrids to “want one”. Let’s hear about the ‘performance’ of a VOLT; What is the 0-60 time? – How much faster is it than a ‘regular gas-powered car’? – How much roomier, safer, faster, cleaner, fuel efficient, “cooler” is it than an old-fashioned Prius? Why is it BETTER than a Honda?

We need a contest here that can come up with the ‘catch phrase’ that says it all about the VOLT.

I know why I want one. But what reason (emotional reason) can the average person relate to that will make them REALLY want one?

Lyle: What are your thoughts on this?

Yes, one wonders why the Volt had its style taken away.
Why couldn’t the Volt have been the electric Camaro?