
Recent reports have noted the Volt will be sold in Europe, Australia, and China. An important message from GM is that they are highly focused on developing the Chevy Volt for the whole planet. According to GM VP of global program management, Jon Lauckner, the Volt will indeed be a global vehicle. The following is a discussion Mr. Lauckner and I had about it:
With respect to how the Volt may be branded internationally, is Chevrolet represented in all of Europe?
Chevrolet is represented in all of the regions where we do business. So its one of our global brands. Chevrolet on one hand and Cadillac on the other, those are two of our foundation global brands.
So you can be sure when we talk to our colleagues in other areas of the world outside of North America they too are very interested in the Chevy Volt.
How many countries does GM do business in?
I don’t have the exact number but its probably at least 180 or something like that.
Does everyone of those countries have Chevrolet as a brand?
Well Europe does business under Opel/Vauxhall and Chevrolet. GM does business in that many countries and the vast majority of them has Chevrolet as their foundational brand. For example, in South America Chevrolet is ‘the brand’ for us. In Europe we’re known as Saab, Vauxhall, Cadillac, and Chevrolet. Of course then we have some imports from North America such as Hummer and so on. But even in Europe today Chevrolet is one of our major brands.
So we are developing the car with all global requirements in mind, the Chevrolet Volt. That means from the very first moment we are already anticipating that there is going to be widespread demand for the Chevrolet Volt in other regions of the world. And we are going to prepare the car accordingly so it will meet all of the regulatory requirements in these other countries right from the very beginning.
Do you anticipate building a diesel-generator version of the Volt for Europe?
That hasn’t been decided. Once you have a gasoline engine generator set that runs E85 ethanol its a relatively straightforward job to covert that to diesel and run biodiesel. You can take the same engine and convert it to run E100 ethanol for our friends in Brazil. That’s one of the beautiful things about the setup for the Chevrolet Volt is it lends itself intrinsically as a part of a concept to be something we can levarage around the world depending upon the preference of customers in those particular regions. ‘E’ equals electricity, ‘flex’ equals flexibility.
[UPDATE: Title changed to reflect Mr. Lauckner's comments more accurately]





