Comments on: Exclusive: Interview with Ed Peper on Marketing the Chevy Volt http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/ Real-time news, information, and discussion about the Chevrolet Volt. Sat, 20 Mar 2010 04:22:07 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: CDAVIS http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-61590 CDAVIS Tue, 26 Aug 2008 16:21:13 +0000 http://gm-volt.com/?p=1126#comment-61590 ______________________________________________________ Here is a past video interview where Lutz gives a hint that the Cadillac portfolio line will be the next line after Chevy to get Voltized (e-flex). www.youtube.com/watch?v=v1N2Ir64yNs ______________________________________________________ ______________________________________________________
Here is a past video interview where Lutz gives a hint that the Cadillac portfolio line will be the next line after Chevy to get Voltized (e-flex).

http://www.youtube.com/watch?v=v1N2Ir64yNs
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]]> By: Artimus http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-49615 Artimus Tue, 01 Jul 2008 02:44:42 +0000 http://gm-volt.com/?p=1126#comment-49615 Okay off topic but germane to the post: the word "your" is a pronoun. It is a form of the possessive case of "you" used as an attributive adjective, as in "your Volt." The contraction "you're" of the two words "you are," is used in a sentence like "You're misusing the English language, kindly stop." Back on topic: nasaman, I first thought the Volt should be a Saturn - but I don't work for GM and presume their marketing of Chevy brand fits with their overall plans. However, the name AMP is a good one. As is AGE. Not because it connotes oldness; because if you combine Volt + AGE = potential marketing tag line. Always fun coming over here - at least you guys believe we are making a difference. Great stuff! Okay off topic but germane to the post: the word “your” is a pronoun. It is a form of the possessive case of “you” used as an attributive adjective, as in “your Volt.”

The contraction “you’re” of the two words “you are,” is used in a sentence like “You’re misusing the English language, kindly stop.”

Back on topic: nasaman, I first thought the Volt should be a Saturn – but I don’t work for GM and presume their marketing of Chevy brand fits with their overall plans. However, the name AMP is a good one. As is AGE. Not because it connotes oldness; because if you combine Volt + AGE = potential marketing tag line.

Always fun coming over here – at least you guys believe we are making a difference. Great stuff!

]]> By: John Inc http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48922 John Inc Fri, 27 Jun 2008 13:58:44 +0000 http://gm-volt.com/?p=1126#comment-48922 At under $30k, this car will sell itself, and in a big way! At $40k, this car will not sell enough over any term to make it a profitable venture. I am afraid that $35k also makes it a less desirable vehicle. With regard to the price, it is not only a question of who can afford it, but also a question of comparable cars in the same price range. At $35k, you are into the low-end of the luxury vehicle market. Who will pick a Volt over an Acura TL, Audi A4, Cadi CTS, Lexus IS 350 or Mercedes C? I know that none of those are plug-ins, but most of those (Cadi excluded) get over 30 mpg. At under $30k, this car will sell itself, and in a big way! At $40k, this car will not sell enough over any term to make it a profitable venture. I am afraid that $35k also makes it a less desirable vehicle. With regard to the price, it is not only a question of who can afford it, but also a question of comparable cars in the same price range. At $35k, you are into the low-end of the luxury vehicle market. Who will pick a Volt over an Acura TL, Audi A4, Cadi CTS, Lexus IS 350 or Mercedes C? I know that none of those are plug-ins, but most of those (Cadi excluded) get over 30 mpg.

]]> By: George K http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48757 George K Thu, 26 Jun 2008 19:31:30 +0000 http://gm-volt.com/?p=1126#comment-48757 # 221 Tag, "You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??" LOL bid time! #220 Static "PS) Your still spelling my name wrong. I’m going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the ‘lol’ here to lighten the mood)" Have you ever read the book, "How to win friends and influence others?" # 221 Tag,
“You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??”

LOL bid time!

#220 Static
“PS) Your still spelling my name wrong. I’m going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the ‘lol’ here to lighten the mood)”

Have you ever read the book, “How to win friends and influence others?”

]]> By: Tagamet http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48724 Tagamet Thu, 26 Jun 2008 17:11:06 +0000 http://gm-volt.com/?p=1126#comment-48724 Statik@220 You're correcting George K when you keep using "your" when the context says "you are". or "You're" ?? The alternate signature I'd considered for you was: "The spin starts here", but that just didn't express the necessary negative association. Statik@220

You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??

The alternate signature I’d considered for you was:
“The spin starts here”, but that just didn’t express the necessary negative association.

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