Comments on: Exclusive: Interview with Ed Peper on Marketing the Chevy Volt http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/ Real-time news, information, and discussion about the Chevrolet Volt. Sat, 21 Nov 2009 09:55:54 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: CDAVIS http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-61590 CDAVIS Tue, 26 Aug 2008 16:21:13 +0000 http://gm-volt.com/?p=1126#comment-61590 ______________________________________________________ Here is a past video interview where Lutz gives a hint that the Cadillac portfolio line will be the next line after Chevy to get Voltized (e-flex). www.youtube.com/watch?v=v1N2Ir64yNs ______________________________________________________ ______________________________________________________
Here is a past video interview where Lutz gives a hint that the Cadillac portfolio line will be the next line after Chevy to get Voltized (e-flex).

http://www.youtube.com/watch?v=v1N2Ir64yNs
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]]> By: Artimus http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-49615 Artimus Tue, 01 Jul 2008 02:44:42 +0000 http://gm-volt.com/?p=1126#comment-49615 Okay off topic but germane to the post: the word "your" is a pronoun. It is a form of the possessive case of "you" used as an attributive adjective, as in "your Volt." The contraction "you're" of the two words "you are," is used in a sentence like "You're misusing the English language, kindly stop." Back on topic: nasaman, I first thought the Volt should be a Saturn - but I don't work for GM and presume their marketing of Chevy brand fits with their overall plans. However, the name AMP is a good one. As is AGE. Not because it connotes oldness; because if you combine Volt + AGE = potential marketing tag line. Always fun coming over here - at least you guys believe we are making a difference. Great stuff! Okay off topic but germane to the post: the word “your” is a pronoun. It is a form of the possessive case of “you” used as an attributive adjective, as in “your Volt.”

The contraction “you’re” of the two words “you are,” is used in a sentence like “You’re misusing the English language, kindly stop.”

Back on topic: nasaman, I first thought the Volt should be a Saturn – but I don’t work for GM and presume their marketing of Chevy brand fits with their overall plans. However, the name AMP is a good one. As is AGE. Not because it connotes oldness; because if you combine Volt + AGE = potential marketing tag line.

Always fun coming over here – at least you guys believe we are making a difference. Great stuff!

]]> By: John Inc http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48922 John Inc Fri, 27 Jun 2008 13:58:44 +0000 http://gm-volt.com/?p=1126#comment-48922 At under $30k, this car will sell itself, and in a big way! At $40k, this car will not sell enough over any term to make it a profitable venture. I am afraid that $35k also makes it a less desirable vehicle. With regard to the price, it is not only a question of who can afford it, but also a question of comparable cars in the same price range. At $35k, you are into the low-end of the luxury vehicle market. Who will pick a Volt over an Acura TL, Audi A4, Cadi CTS, Lexus IS 350 or Mercedes C? I know that none of those are plug-ins, but most of those (Cadi excluded) get over 30 mpg. At under $30k, this car will sell itself, and in a big way! At $40k, this car will not sell enough over any term to make it a profitable venture. I am afraid that $35k also makes it a less desirable vehicle. With regard to the price, it is not only a question of who can afford it, but also a question of comparable cars in the same price range. At $35k, you are into the low-end of the luxury vehicle market. Who will pick a Volt over an Acura TL, Audi A4, Cadi CTS, Lexus IS 350 or Mercedes C? I know that none of those are plug-ins, but most of those (Cadi excluded) get over 30 mpg.

]]> By: George K http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48757 George K Thu, 26 Jun 2008 19:31:30 +0000 http://gm-volt.com/?p=1126#comment-48757 # 221 Tag, "You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??" LOL bid time! #220 Static "PS) Your still spelling my name wrong. I’m going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the ‘lol’ here to lighten the mood)" Have you ever read the book, "How to win friends and influence others?" # 221 Tag,
“You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??”

LOL bid time!

#220 Static
“PS) Your still spelling my name wrong. I’m going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the ‘lol’ here to lighten the mood)”

Have you ever read the book, “How to win friends and influence others?”

]]> By: Tagamet http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48724 Tagamet Thu, 26 Jun 2008 17:11:06 +0000 http://gm-volt.com/?p=1126#comment-48724 Statik@220 You're correcting George K when you keep using "your" when the context says "you are". or "You're" ?? The alternate signature I'd considered for you was: "The spin starts here", but that just didn't express the necessary negative association. Statik@220

You’re correcting George K when you keep using “your” when the context says “you are”. or “You’re” ??

The alternate signature I’d considered for you was:
“The spin starts here”, but that just didn’t express the necessary negative association.

]]> By: statik http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48716 statik Thu, 26 Jun 2008 16:39:34 +0000 http://gm-volt.com/?p=1126#comment-48716 #218 Tag Your right of course. However, I like to pepper in some loopiness with my serious demeanoUr, makes everything easier to swalloe, like a doctor saying, "Your going to die, lol" See, flawless # 219 George K I call shenanigans on your word. PS) Your still spelling my name wrong. I'm going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the 'lol' here to lighten the mood) #218 Tag

Your right of course. However, I like to pepper in some loopiness with my serious demeanoUr, makes everything easier to swalloe, like a doctor saying, “Your going to die, lol” See, flawless

# 219 George K

I call shenanigans on your word.
PS) Your still spelling my name wrong. I’m going to have to post the current GM share price under all your posts if you keep it up, lol (see Tag, I uses the ‘lol’ here to lighten the mood)

]]> By: George K http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48711 George K Thu, 26 Jun 2008 16:15:54 +0000 http://gm-volt.com/?p=1126#comment-48711 #217 Static, It sounds like you could use some more relaxation time with your Omphalopsychicist. :) #217 Static,

It sounds like you could use some more relaxation time with your Omphalopsychicist. :)

]]> By: Tagamet http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48707 Tagamet Thu, 26 Jun 2008 16:07:02 +0000 http://gm-volt.com/?p=1126#comment-48707 Statik@217 I think that the Shakespeare quote is a much better reflection of your gravitas, than the SNL lines. Be well and sour, Tag Statik@217

I think that the Shakespeare quote is a much better reflection of your gravitas, than the SNL lines.
Be well and sour,
Tag

]]> By: statik http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48704 statik Thu, 26 Jun 2008 16:00:39 +0000 http://gm-volt.com/?p=1126#comment-48704 #213 Tag STATIK! I just came across a perfect signature line for you! “Let me embrace thee, sour adversity, for wise men say it is the wisest course.” –Shakespeare, The Third Part of King Henry The Sixth. Wow, cool. That is actually how I talk in 'real life' Wish we did have signature lines, and the ability to add pics to threads, and hyperlinks and... If I had to have a tag line right now, it would be: "You do not talk to me like that!! I work too hard to deal with this stuff!! I work too hard!! I'm a Division Manager in charge of 49 people!! I drive a Dodge Stratus!!" (SNL) #213 Tag

STATIK! I just came across a perfect signature line for you!
“Let me embrace thee, sour adversity, for wise men say it is the wisest course.”
–Shakespeare, The Third Part of King Henry The Sixth.

Wow, cool. That is actually how I talk in ‘real life’

Wish we did have signature lines, and the ability to add pics to threads, and hyperlinks and…

If I had to have a tag line right now, it would be:

“You do not talk to me like that!! I work too hard to deal with this stuff!! I work too hard!! I’m a Division Manager in charge of 49 people!! I drive a Dodge Stratus!!” (SNL)

]]> By: noel park http://gm-volt.com/2008/06/25/exclusive-interview-with-ed-peper-on-marketing-the-chevy-volt/#comment-48702 noel park Thu, 26 Jun 2008 15:57:51 +0000 http://gm-volt.com/?p=1126#comment-48702 #172 ross: Or how about the Chinese version? What is it, BYD? BFD? BMF? With the "iron" battery? Wait for it. #211 Statik: Makes sense to me. Never mind the airlines. Do you know of any publically traded bankruptcy law forms we might invest in? That looks to me to be the biggest growth industry in the next few years. #172 ross:

Or how about the Chinese version? What is it, BYD? BFD? BMF? With the “iron” battery? Wait for it.

#211 Statik:

Makes sense to me. Never mind the airlines. Do you know of any publically traded bankruptcy law forms we might invest in? That looks to me to be the biggest growth industry in the next few years.

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