May 31
GM and Toyota May be in Talks to Build Priuses Together and is Toyota Really Looking at E-REVs?

A fundamental theme observed in the inception and development of the Chevy Volt is the competition between General Motors and Toyota. GM vice chair Bob Lutz has admitted GM was wrong in not getting into hybrids at the time Toyota did with their Priuses and has promised not to make the same mistake twice.
Over the months there has been considerable banter between the two companies. One interesting facet has been Toyota’s arguments that the E-REV paradigm is not as efficient as the parallel hybrid paradigm (of the Prius). They have also declared lithium-ion as not being ready for prime-time, and only plan to have a limited test fleet of plug-ins (with Nickel) by the end of 2010.
Toyota for its part has sold over 1 million Priuses to date and sells 60% of them in the U.S. Considering the recent gas price hikes, these numbers will likely continue to climb precipitously. Toyota has exclusively been building Priuses in Japan, but now is apparently in talks to build some in the U.S.
GM and Toyota have a joint-venture assembly plant in California called New United Motor Manufacturing (NUMMI), and the Japanese newspaper Tokyo Shimbum has reported that GM and Toyota are in negotiations to produce the Prius there. Officially, Toyota reports that so far,”nothing has been decided about building the Prius at NUMMI,”
I have tried for a comment from GM, but so far, silence.
Further related news comes from a Wall Street Journal report in which it was stated “Toyota has said it plans to test the feasibility of an electric car with a range extender,”
I investigated this statement more closely through a conversion with the Wall Street Journal article’s author Nori Shirouzu. He referenced the source of this quote as Toyota’s press release from the Detroit Auto Show in January 08. They were simply referring to the aforementioned parallel Nickel-metal hydride plug-in prototypes. Thus, there remains no evidence that Toyota is exploring the series or E-REV design.
Nori told me he suspects that Toyota really is not interested in building plug-in cars, that they are only putting their feet in the water now just in case the Volt takes off and they have to react.
So the battle between Toyota and GM rages on, and perhaps it’s best to keep your enemies close.




